Sales Director- General Interest

Commonwealth Senior Living; Charlottesville (VA); On-site; USD 60,000 - 78,000; Full time

Job summary

Commonwealth Senior Living is seeking a Sales Director to lead the CSL Selling with Noble Purpose process, manage community census, and nurture referrals from hospitals and local agencies. The role partners with executives to maintain a stellar community image and ensures alignment with company values to attract prospective residents and their families.

The position emphasizes achieving occupancy, leading quarterly revenue plans, executing sales strategies, and coordinating admissions while

Qualifications

• Bachelor’s degree in healthcare field or at least two years of sales experience.
• Knowledge of the workings and operation of the long‑term care industry.
• Genuine interest in improving the lives of seniors and families.
• Ability to work independently.
• Excellent verbal, written, public presenting and interpersonal communication skills.

Responsibilities

• Achieve community census goals and annual budget projections; generate leads, schedule tours, advance the sales process, and meet defined targets.
• Schedule, organize and conduct Community Experiences with prospective residents, maintaining CSL sales approach.
• Respond promptly to walk‑ins, phone inquiries and web leads; keep the sales database up‑to‑date and complete input timely.
• Create and implement Quarterly Revenue Plans including lead generation and events.
• Collaborate with the Executive Director on lead management and external business development strategies.
• Maintain occupancy and revenue by executing the revenue plan and closing sales.
• Develop relationships with residents, families and referral sources to drive direct referrals.
• Lead and guide sales activity and challenge leadership when needed to move in residents.
• Coordinate admissions with Executive Director/Resident Care Director with strong organizational skills.
• Learn and maintain understanding of regulations governing assisted living facilities.
• Attend weekly sales meetings and participate in quality improvement.

Skills

Sales experience

Communication skills

Independent worker

Verbal and written skills

Public presenting

Education

Bachelor’s degree in healthcare

Job description

General Interest

Salary range: $60,000-$78,000 per year.

We’re constantly searching for awesome people to join our team, and we don’t want to miss out on a gem like you! If you couldn’t find a specific Sales Director opening in your area that aligns with your background, don’t worry! You can still reach out to us using this application. We’d be thrilled to connect with you and hear more about your skills and experience. So go ahead and take a shot – we can’t wait to hear from you!

The Sales Director is responsible for leading the CSL Selling with Noble Purpose sales process of the community. He or she manages community census by initiating and nurturing relations with community organizations, hospitals, and other referral sources in order to generate leads and move‑ins to the community. The Sales Director works closely with all levels of the organization to ensure the community’s image and reputation are stellar and works in line with company values to make the community the desired option for all prospective residents and their families.

Qualifications

• Bachelor’s degree in healthcare field or at least two years of sales experience.
• Knowledge of the workings and operation of the long‑term care industry.
• Genuine interest in improving the lives of seniors and families.
• Ability to work independently.
• Excellent verbal, written, public presenting and interpersonal communication skills.

Culture Ambassador

• Models the core values of the company:
• We Care About People
• We Do the Right Thing
• We are Passionate, Have Fun, and Celebrate Success
• We Speak Up! It’s Our Responsibility
• We Take Ownership and Add Value
• We are Respectful
• Ensures all personnel exemplify the core values of the company at all times.
• Create and drive the sales culture.

Areas of Primary Responsibility

• Achieve community census goals and annual budget projections. Specifically, generate leads, schedule tours, advance the sales process, and meet daily/weekly/monthly goals.
• Schedules, organizes and conducts Community Experiences with prospective residents of independent and assisted living, memory care, strictly maintaining the integrity of our CSL established sales approach and process.
• Responds and follows‑up with all walk‑ins, phone inquiries and web leads timely and appropriately and treats each inquiry with value. Ensure sales database is up‑to‑date and accurate. Complete input of all required information (leads and activity) timely and accurately.
• Creates, plans and implements Quarterly Revenue Plans to include lead and move‑in analysis, strategic planning, lead generation, hot/closing and referral events such as but not limited to: educational series, themed events, house‑warming events, etc, following our CSL event standards.
• Creatively collaborates with Executive Director on effective lead base management, personal connection/WOWs and effective external business development strategies.
• Responsible for maintaining budgeted occupancy and revenue by executing the revenue plan, generating the number of qualified inquiries, referrals, tours and then effectively closing the sale.
• Develops and maintains a good working relationship with residents, families, and an active referral base by advancing the relationship to result in direct referrals from consumers and professionals.
• Capable of taking the lead with all sales that become uncertain and instructing the individual assisting with the lead on immediate next steps and strategies.
• Has the directive to respectfully challenge and question the Executive Director and other managers regarding moving in and closing any sale effectively and timely. This also includes questioning any possible denials of admit or readmits.
• Act as liaison between community and outside community.
• Work with local community agencies to earn trust and generate a positive image and encourage referral activities.
• Participate in industry trade shows as appropriate.
• Develop strategies to maximize admissions and establish CSL as an expert on aging, including daily contact with potential referral sources, including hospitals, physicians, insurers, case management companies and health care agencies.
• Schedule screenings of potential residents with Executive Director and/or Resident Care Director; conduct screenings if needed to determine level of care, services required, equipment needs and insurance coverage, as indicated.
• Coordinate admissions with Executive Director and Resident Care Director through impeccable organizational skills, data entry and weekly cadence of formal Sales Meetings.
• Learn and maintain understanding of current regulations governing the operations of assisted living facilities.
• Attend and participate in weekly sales meetings.
• Participate in quality improvement by identifying customer service issues and reporting these issues to the Executive Director.
• Both advise and contribute to ensure community puts forth the best possible public image.
• Maintain confidentiality of all pertinent information.
• Complies with all Commonwealth Senior Living Policies.
• Performs other duties as assigned.