Sales Representative - SMB

Crane NXT, Co.; Malvern (Chester County); On-site; USD 65,000 - 105,000; Full time

Benefits offered by this job

Flexible work environments

Defined career growth plans with

Team Building activities that support

Generous paid time off, including sick

Medical, dental, & vision insurance

401K with Company contribution

Flexible spending accounts

Life insurance and disability benefits

Discounts for childcare

Tuition assistance

Job summary

Crane NXT, through its CPI unit, is seeking a SMB Sales Representative for Convenience Services in the Malvern, PA area. You will develop sales programs, pursue new customers, and drive incremental revenue across vending, cashless payments, and future offerings.

You will lead territory planning, meet revenue targets, build relationships, and promote CPI’s full vending portfolio with a consultative ROI focus, while traveling regularly to engage customers and support the sales team.

Qualifications

• Bachelor’s degree in Sales, Marketing, Business or Engineering or equivalent.
• 5 years of sales experience with a proven track record.
• Hunter mentality and ability to collaborate cross-functionally.
• Self-starter with motivation and drive.
• Ability to travel up to 50%.

Responsibilities

• Grow the SMB segment and identify new business opportunities across vending machines, cashless payment systems, and future offerings.
• Meet revenue targets and use Salesforce.com to track performance and communication.
• Act as a hunter for new customer acquisition through cold outreach, networking, and territory planning.
• Develop strong relationships with target customers to deliver tailored solutions.
• Promote CPI’s full vending portfolio with a consultative ROI and operational efficiency focus.
• Leverage third-party financing programs to accelerate purchasing decisions.
• Assist with proposal development and bid responses for larger SMB accounts.
• Resolve customer issues including service escalations and contract negotiations with the extended team.
• Travel regularly to support the sales team and engage customers face-to-face.

Skills

Hunter mentality

Self-Starter

Multitasking

Travel readiness

Cross-functional collaboration

Sales experience

Education

Bachelor’s degree or equivalent in Sales, Marketing, Business or Engineering

Job description

Have you ever used the self-checkout in a Walmart? Played the slots at a Hard Rock Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you’ve answered with a resounding “YES”, then you’ve done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI).

We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide. From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.

Headquartered in Malvern, PA, CPI is supported by: >2,000 global associates, 7 manufacturing sites and 12 corporate offices and a national field service organization.

WHAT YOU’LL BE DOING

As a SMB (Small and Medium Business) Sales Representative for Convenience Services, you will be dedicated to one of our core Strategic Initiatives: developing sales programs, pursuing new customers, generating incremental revenue, and laying the groundwork for category expansion. In this position, you will play a direct and significant role within our Convenience Services group, with responsibilities including:

• Growing the (SMB) segment, identifying new business opportunities and converting prospects into long‑term customers across vending machines, cashless payment systems, and future offerings.
• Meet revenue targets and utilize Salesforce.com to track performance, communicate goals, and drive accountability.
• Acting as a hunter, proactively driving new customer acquisition through cold outreach, networking, lead generation, and strategic territory planning.
• Developing strong relationships with target customers to understand their needs and deliver tailored solutions that drive mutual growth.
• Promoting CPI’s full vending portfolio, including machines, telemetry, cashless payment systems, and software — with a consultative approach that highlights ROI and operational efficiency.
• Leverage third‑party financing programs to help customers overcome budget constraints and accelerate purchasing decisions, working closely with internal and external financing partners.
• Assist with proposal development and bid responses, especially for larger SMB accounts and regional opportunities.
• Resolving customer issues, including service escalations, product concerns, and contract negotiations, ensuring high satisfaction and retention working with the extended team.
• Travel regularly to support your sales team, engage customers face‑to‑face, assess competitive offerings, and ensure execution of CPI’s vending strategy.

WHO WE’RE LOOKING FOR

You will bring a growth mindset with well‑demonstrated success in sales and business development.

Qualifications and Required Skills

• Bachelor’s degree or equivalent in Sales, Marketing, Business or Engineering
• 5 years of experience in sales with a proven track record, managing experience a plus
• Hunter mentality that works well with a cross‑functional group
• Self‑Starter, motivated by success
• Ability to manage multiple deliverables and priorities
• Ability to travel up to 50%

Personal Attributes

• Sales Orientation: You take pride in the ability to persuade others, do not like to take “no” for an answer and genuinely want to meet the needs of customers
• Action Oriented: You display a sense of urgency and are known for being a timely decision maker
• Ambition: You want to have an impact and influence and are committed to making a difference
• Competitiveness: you have the courage to take risks, use resources wisely and to your advantage
• Customer Service Oriented: You possess a drive to serve your “customers” and focus on responding promptly to project team needs
• Decision‑Making Skills: You have a reputation for making quality decisions and sticking to them
• Facilitator: You are good at negotiating win‑win solutions
• Presentation Skills: You enjoy being the spokesperson, show confidence when in front of groups and take pride in making an effective presentation
• Good listener: You allow others to express themselves and try to understand others before expressing self
• Organized: You assemble all necessary materials and information before starting a task
• Team Player: You are approachable, and willing to follow or lead based on the team’s need
• Quality written communication: Your writing is concise and descriptive, and you believe it is necessary to “overcommunicate” project status/updates

WHAT WE’RE OFFERING

• Flexible work environments
• Defined career growth plans with opportunities to go outside of your “comfort zone”
• Team Building activities that support innovation
• Generous paid time off, including sick and holiday
• Medical, dental, & vision insurance
• 401K with Company contribution
• Flexible spending accounts
• Life insurance and disability benefits
• Discounts for childcare
• Tuition assistance

CPI is part of Crane NXT

Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. The company is a pioneer in advanced, proprietary micro‑optics technology for securing physical products, and its sophisticated electronic equipment and associated software leverages proprietary core capabilities with detection and sensing technologies. Crane NXT has approximately 4,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta. For more information, visit www.cranenxt.com.

Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.