Sales Representative - Small Format (Beverage Distribution)

Coastal Beverage Company Inc; Wilmington (DE); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Competitive salary

401(k) plan

Health insurance

Dental insurance

Life insurance

Disability coverage

Job summary

Coastal Beverage Company, Inc. is seeking a Sales Representative for Small Format in the Wilmington area to increase market share and manage key accounts.

The role requires a professional appearance, strong time management, and excellent customer service across assigned accounts. Responsibilities include field presence, account forecasting, placing orders, and maintaining product displays while ensuring pricing accuracy and regulatory compliance.

Qualifications

• Possess and display Coastal Beverage Company’s Core Values at all times: Craft It, Own It, Protect It, Celebrate It.
• Possess associate’s degree or equivalent from two-year college or technical school, 2-5 years of similar/related experience, or equivalent combination of education and experience.
• Possess intermediate communication skills including reading and interpreting documents, writing routine reports, and speaking before groups.
• Possess intermediate math skills including discounts, percentages, and volume calculations.
• Possess intermediate reasoning skills to apply instructions and solve problems.
• Possess basic computer skills with inventory/route accounting software, Internet, e‑mail, and word processing.
• Possess ability to maintain regular in-person attendance to support sales operations.
• Possess ability to obtain and maintain an active beer and wine sales license.
• Possess a valid driver’s license and driving record compliant with company standards.

Responsibilities

• Increase market share in assigned accounts and maintain customer relationships.
• Travel: field-based role with regular presence at customer sites during business hours.
• Develop relationships with decision-makers through product knowledge and service.
• Stay compliant with ABC and industry regulations.
• Place product orders and communicate with CSR and Merchandisers about special instructions or issues.
• Analyze and forecast account sales activity considering events, holidays, and promotions.
• Recommend sales improvements via merchandising, promotions, and displays.
• Ensure pricing and POS accuracy; keep products and displays neat and stock in order.
• Maximize opportunities by communicating promotions and new products.
• Rotate products to avoid out-of-code items in accounts.
• Resolve customer complaints, escalate when needed, and maintain service levels.
• Achieve monthly sales goals and monitor performance using sales tools.

Skills

Core Values alignment

Communication skills

Math skills

Reasoning

Computer skills

Attendance

Driver's license

Education

Associate degree or equivalent from two-year college or technical school

Tools

Inventory software

Route accounting software

MS Office

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Sales Representative - Small Format (Beverage Distribution)

Full Time Wilmington, Wilmington, NC, US

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Schedule: Monday - Friday; 6:00 AM - approximately 3:00 PM (and as needed).

Join the COASTAL CREW!

Coastal Beverage Company, Inc., the leading beverage distributor in Eastern North Carolina is looking for a SALES REPRESENTATIVE-SMALL FORMAT. If you are a service driven professional looking for a solid career with a growing company, then we invite you to join our CREW!

As a SALES REPRESENTATIVE-SMALL FORMAT; you will be responsible for safely increasing our market share in assigned accounts. Professional appearance, excellent time management, and outstanding customer service skills required.

DUTIES AND RESPONSIBILITIES:

• 1.Increase Coastal Beverage Company, Inc.’s market share in assigned accounts.
• 2.This is a field-based role requiring consistent presence in customer accounts throughout the day during designated standard business hours to ensure customer satisfaction.
• 3.Develop and maintain strong relationships with decision-makers through professionalism, product knowledge, and excellent sales/service techniques.
• 4.Stay current and comply with ABC and industry regulations.
• 5.Place product orders and communicate with CSR and Merchandisers concerning any special instructions, account issues, or displays.
• 6.Analyze, forecast and plan for account sales activity impacted by special events, advertising, holidays, price promotions, weather, etc.
• 7.Recommend product sales improvement techniques to customers through merchandising, displays, promotions, and advertising.
• 8.Ensure pricing and POS is current and accurate; ensure product, coolers, and back stock are all kept neat and clean.
• 9.Maximize opportunities by communicating pricing promotions and new products.
• 10.Rotate products and ensure that there is no out-of-code product in account.
• 11.Resolve customer complaints regarding products or service; escalation customer issues to a supervisor or manager as needed.
• 12.Achieve monthly sales goals and maintain knowledge of performance using tools and technology to stay abreast of current account sales.
• 13.Manage POS forecasts, orders, and inventory for N/A brands.
• 14.Stay abreast of industry and company information through communication resources such as flyers, bulletin boards, reading materials, sales meetings, Intranet, and route accounting systems.
• 15.Responsible for assigned company vehicle (maintenance, cleanliness, etc.) assigned company equipment, and invoice payments accepted from customers.
• 16.Comply with all internal policies/procedures, supplier requirements/agreements, laws, and regulations.
• 17.Works in a safe manner using PPE, applying safe driving techniques, and lifting properly at all times.
• 18.All other duties and responsibilities as assigned.

REQUIRED QUALIFICATIONS:

• 1.Possess and display Coastal Beverage Company’s Core Values at all times:
  • a.Craft It
  • b.Own It
  • c.Protect It
  • d.Celebrate It
• 2.Possess associate’s degree or equivalent from two-year college or technical school, 2-5 years of similar/related experience, or equivalent combination of education and experience.
• 3.Possess intermediate communication skills including the ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Possess the ability to write routine reports and correspondence and to speak effectively before groups of customers or employees of an organization.
• 4.Possess intermediate math skills including the ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Possess the ability to apply concepts of basic algebra and geometry.
• 5.Possess intermediate reasoning skills including the ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Possess the ability to deal with problems involving several concrete variables in standardized situations.
• 6.Possess basic computer skills requiring knowledge of or capacity to learn inventory software, route accounting software, Internet, e-mail, and basic word processing or spreadsheet software.
• 7.Possess ability to maintain regular and punctual in-person attendance to regularly support sales operations and service customer accounts.
• 8.Possess ability to obtain and maintain an active beer and wine sales license.
• 9.Possess ability to drive, valid driver’s license, and a driving record compliant with company standards.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Regularly/constantly (>66% of workday)

Employees must regularly/constantly walk/stand, lift/carry up to 46 pounds, lift one-handed, and reach knee to shoulder.

Frequently (34-66% of workday)

Employees must frequently push/pull using force up to 40 pounds (carts), reach below knee, reach above shoulder, handle/grasp, talk, hear, and see. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, color vision, depth perception, eye-hand coordination, acuity, and ability to adjust focus.

Occasionally (<34% of workday)

Employees must occasionally sit, climb, balance, twist of trunk, finger/pinch and see in color.

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Coastal Beverage Company offers a competitive salary and benefits package including 401(k) plan, health, dental, S125 plans, life, and disability coverage.

All candidates must consent to pre-employment inquiries and tests including criminal background, MVR check, physical assessment (job simulation) and drug tests.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities