Sales Representative - Madison, WI

Avantor; Town of King (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) plan with company match

Employee stock purchase program

11 paid holidays

18 PTO days annually

6 weeks of paid parental leave

Job summary

Avantor is seeking a driven Sales Representative to manage an assigned US territory, from lead generation to closing deals. You will collaborate with cross‑functional teams to meet revenue goals and expand Avantor’s product lines with customers across diverse markets.

The role requires 3–5 years in complex B2B sales, travel to client sites, and proficiency with CRM and analytics tools. A strong scientific or lab background is a plus, with a focus on delivering value and long-term relationships.

Qualifications

• 3–5 years of experience in a complex sales environment with multiple decision makers.
• Business‑to‑business sales experience; distribution experience and/or scientific background preferred.
• Experience using sales platforms like SSAP C4C and data tools like Qliksense.

Responsibilities

• Sell products/services to assigned clients and identify new opportunities to reach profitability and billing goals.
• Develop and execute territory plans to drive growth and quota attainment.
• Provide consultative solutions, illustrate value propositions, and deliver proposals.
• Build and sustain relationships to ensure customer satisfaction and loyalty.
• Collaborate with sales management on strategies and pricing to improve account profitability.

Skills

Sales experience

Consultative selling

Territory sales

B2B sales

Scientific background

Customer relationship management

Communications

Travel readiness

Microsoft Office

Product knowledge

Tools

SSAP C4C

Qliksense

Microsoft Excel

Job description

The Opportunity

The Sales Representative is accountable for all sales activities, from lead generation through close, in an assigned territory, using a formal selling approach. This role develops and implements an agreed upon Operating Plan which will meet both personal and business goals of expanding customer sales in the assigned geography. They will work closely within the sales and support teams for the achievement of customer satisfaction, revenue generation, and long‑term account goals in line with company business strategy. Each Sales Representative has access to sell the entire product line(s) that VWR offers to their customers, regardless of segment specialty. At Avantor, people are the most important part of our success because they drive our global performance. That’s why our Operations, Lab Services, Sales, and many other Avantor teams rely on our talent acquisition initiatives to attract, engage and hire the right talent. Avantor’s Sales vertical is a crucial part of this mix, enabling all our internal teams worldwide to grow beyond their limits.

• Under general supervision, the Sales Representative is responsible for selling products and/or services to a group of clients and identify new and potential customers in order to reach the project profitability and billing levels within an assigned sales territory and/or account. Activities include: negotiation, sale, installation or delivery, and post‑sale services. Experience: 3‑5 years of experience working in a complex sales environment, where multiple people are involved in the purchasing decision and there is a solution based selling approach.
• A proven track record of verifiable sales success driving growth with a consultative, strategic selling approach
• Business‑to‑business sales experience, with preference given to those with distribution experience and a scientific background and/or having work in a laboratory or research environment
• Demonstrated capability to effectively utilize best in class selling processes and technology platforms including SSAP C4C and Qliksense.
• Excellent communication and team interaction skills, routinely interacting with customers, manufacturers, and staff
• Excellent analytical skills and ability to sell strategically within an account
• Ability to understand individual customer operations
• Willingness to travel to customer locations
• Computer Knowledge (Microsoft Office)
• Willingness to travel to customer locations minimum 5 days a week
• Provide Avantor solutions to customers across assigned market segments.
• Manage a territory consisting of many customers across various markets.
• Prospect and establish new customers by managing a sales pipeline and developing and delivering proposals to customers by illustrating Avantor's value proposition.
• Sell consultatively, detailing products, determine customer needs and requirements, and make recommendations to both prospects and customers of the various solutions Avantor can offer their business.
• Work with sales management to develop strategic territory business plans for achievement of sales growth and quota attainment.
• Work in conjunction with sales management team providing proposals and implementing sales strategies to achieve sales growth.
• Build and sustain relationships with customers and ensure customer satisfaction and loyalty.
• Manage Avantor's vast product portfolio and execute and implement company defined sales and marketing strategies.
• Expand Avantor's role with existing customers by developing retention strategies illustrating Avantor's value proposition in conjunction with evolving customer requirements.
• Leverage available resources to effectively implement company marketing plan, strategies and sales processes.
• Work directly with local manufacturer representatives to develop and continually improve product knowledge, arrive at most favored pricing, and improve account profitability.

• The expected pre‑tax pay for this position is
• This position is subject to incentive compensation, where the expected pre‑tax Target Cash Opportunity (“TCO”) for this position is based on the achieved sales and in the amount/range of,
• TCO is defined as Base Salary + Target Sales Incentive (Sales Incentive eligible role only).

It enables medical devices that help a little boy hear his mom's voice for the first time. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success.

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

Privacy Policy: We will use the personal information that you have submitted to us in order to consider your application for the relevant role.

3rd Party Non-Solicitation Policy:

• Avantor offers a comprehensive benefits package including medical, dental, and vision coverage, wellness programs, health savings and flexible spending accounts, a 401(k) plan with company match, and an employee stock purchase program.
• Employees also receive 11 paid holidays, accrue 18 PTO days annually, are eligible for volunteer time off and 6 weeks of 100% paid parental leave (except in states that offer paid family leave).