Sales Representative - Lansing MI

Applied Innovation; Lansing (MI); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Comprehensive benefits

Paid holidays

401(k) with match

Job summary

Applied Innovation in Lansing, MI seeks a Sales Representative to drive new business by offering copiers, printers, and related software. You will build strong client relationships, tailor technology solutions, and meet company sales goals from a Lansing office.

Key duties include meeting sales targets, prospecting via multiple channels, and documenting activities in CRM. A high-energy, customer-focused professional with a background in B2B sales is ideal.

Qualifications

• Hunter mindset in prospecting, presenting, negotiating, and closing.
• Strong customer service focus to grow client relationships.
• Excellent verbal, written, and interpersonal communication skills.
• Self-motivated, dependable, organized, and able to manage multiple priorities.

Responsibilities

• Consistently achieve or exceed sales targets monthly, quarterly, and annually.
• Prospect and engage new clients via phone, email, social media, and on-site visits.
• Sell copiers, printers, fax machines, and software solutions tailored to client needs.
• Grow market share by pursuing and closing new opportunities.
• Develop deep knowledge of Applied Innovation products, services, and tech.

Skills

Hunter sales

Customer relationships

Communication skills

Time management

MS Office

Education

High school diploma

Bachelor's degree preferred

Tools

CRM software

Job description

Applied Innovation is seeking a results-driven and highly motivated Sales Representative to join our Sales team. This role is responsible for developing new business opportunities, maintaining strong client relationships, and delivering tailored solutions that meet customer needs. The Account Manager will sell copiers, printers, fax machines, and related software solutions, working closely with internal teams to ensure clients receive the right technology for their business. This position reports directly to the Sales Manager and plays a key role in achieving individual and company sales goals. This position is based at our Lansing, MI office, located at 5858 S. Aurelius Rd., Lansing, MI 48911. We are an in-office company, with hours Monday through Friday from 8 AM to 5 PM.

Duties and Responsibilities:

• Consistently achieve or exceed assigned sales goals and targets on a monthly, quarterly, and annual basis
• Actively prospect and engage new clients through phone, email, social media, and on-site visits
• Sell copiers, printers, fax machines, and associated software solutions, tailoring offerings to meet client needs
• Grow market share by identifying, pursuing, and closing new business opportunities
• Develop and maintain in-depth knowledge of all Applied Innovation products, services, and technology solutions
• Build and maintain strong relationships with clients to ensure satisfaction, retention, and long-term growth
• Actively support and promote Applied Innovation’s culture both internally and within client organizations
• Accurately document all sales activities, opportunities, and territory details in the company CRM system
• Other duties as assigned

Minimum Qualifications:

• Hunter sales mentality in prospecting, presenting, negotiating, and closing new business
• Strong customer service focus with the ability to build, maintain, and grow professional client relationships
• Excellent verbal, written, presentation, and interpersonal communication skills
• Highly self-motivated, dependable, professional, organized, and detail-oriented, with strong time management skills and the ability to manage multiple priorities independently
• Proficient in Microsoft Office applications, including Outlook, Excel, Word, and PowerPoint
• Strong interest in learning and applying technology to solve business challenges

Education/License/Experience Requirements:

• High school diploma or equivalent required.

• Bachelor’s degree in Business, Communications, or a related field preferred.
• Minimum of two years of business-to-business sales experience preferred.
• Valid driver’s license required.
• Clean driving record, with no DUIs within the past five years.

What We Offer:

• Competitive base salary + uncapped commissions.
• Residual commission structure for long-term earning potential.
• Paid holidays.
• Comprehensive benefits package including:
  • Medical, dental, and life insurance
  • Short-term disability
  • 401(k) with company match
• Career advancement opportunities in a growing, family-owned business.