Sales Representative, End User

ASSA ABLOY Global Solutions; San Francisco (CA); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Paid time off

13 paid holidays

Health insurance

401(k) plan with employer matching

Disability benefits

Life insurance

Company vehicle

Flexible spending accounts

Job summary

ASSA ABLOY Global Solutions is seeking a Sales Representative, End User to cover Northern California, preferably San Francisco or Sacramento areas. You will call on Facility Managers, Security Directors, IT Directors, and construction teams, working with partners to drive end-user solutions for door opening products.

This is a remote/hybrid role with travel up to 60% and a base salary range of $85,000 to $100,000, plus comprehensive benefits.

Qualifications

• College/University degree or work-experience commensurate with the role
• Minimum 2–3 years of sales experience, preferably in building materials or construction
• Proficiency in Microsoft Office tools
• Utilization and maintenance of CRM tools for sales and activity reporting
• Working knowledge of industry-related software is a plus

Responsibilities

• Call on Facility Managers, Security Directors, IT Directors, and Construction/Planning Departments within end user accounts
• Partner with wholesalers, integrators, locksmiths, and distributors to maximize end-user impact
• Sell opening solutions as a consultant with a customer-focused approach
• Develop short and long-term sales plans and identify client needs
• Build a network of trusted clients and manage multiple priorities in a hybrid/remote setup

Skills

Strong communicator

Active listener

Negotiator

Teamwork

Education

College/University degree

High school diploma / GED

Tools

Microsoft Office

CRM tools

Job description

Select how often (in days) to receive an alert: Create Alert

• Associate


• Travel Required: 31%-60%


• 31-Dec-2026

Sales Representative, End User

Location:

Northern California (preference for San Francisco, CA or Sacramento, CA areas)

ASSA ABLOY is a global leader in door opening solutions dedicated to providing a safe, secure, and accessible building environment. Every day, we help billions of people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services. ASSA ABLOY’s offerings include products and services related to locks, doors, gates, and entrance automation such as controlling access and confirming identities with keys, cards, tags, mobile and biometric identity verification systems, mechanical and digital locks, cylinders, security doors and automated entrances.

Are you as passionate as we are in servicing our customers in the healthcare, school, university, military, and commercial building setting? We provide unsurpassed security and life-safety solutions and the essential support services (LEED consultation, code compliance, access control system integration, product research and selection, specification writing services, technical support, etc.) to ensure well-functioning doorway systems in the commercial building industry. If so, we have an exciting opportunity on our ASSA ABLOY sales team that is meant for you.

What you will be doing:

In this role, you will be responsible for calling on Facility Managers, Security Directors, IT Directors, and Construction and Planning Departments within an end user account. Additionally, you will partner with local selling partners including wholesalers, integrators, locksmiths, and distributors to maximize positive impact with end user accounts. We need a sales professional capable of relationship and technical solution selling within the commercial construction, multi-family, and property management market segments to gain approval for the product lines represented by Door Security Solutions. You can expect to be part of a fun, hardworking team with colleagues dedicated to mutual success.

Key areas you will contribute to the role include:

• Communicate effectively with a variety of decision makers and influencers including locksmiths, facility managers, IT networking managers, and executives.


• Develop short and long-term sales plans.


• Identify and classify the sales potential of each client.


• Establish a network of clients with a high level of trust, developing relationships quickly and easily.


• Sell opening solutions as a consultant using a communication approach that can be effective with a diverse audience.


• Apply discovery abilities including prospecting, profiling, qualifying, identifying client needs, and presenting solutions.

What we are looking for:

• You have an entrepreneurial spirit and are excited about selling a full range of door opening solutions.


• You are detail-oriented, organized, and known for follow-up habits.


• You are a self-motivated, organized individual who takes pride in attention to details and accuracy in their work.


• You're a multi-tasker who can manage time and projects proficiently.


• You’re a strong communicator, active listener, and negotiator.


• You can work independently but believe in teamwork.


• You have the ability to read, understand specifications/facility standards, and have industry-related technical and sales aptitude.


• Ability to travel and meet to the requirements of customers.


• Ability to perform responsibilities both in a home office environment or while traveling.


• You can lift/carry up to 50 lbs. of sample and display material for sale presentations.

Education and/or experience:

• Your background includes a College/University degree (preference for specialization in related curricula such as: architectural design/engineering, construction science/management, or similar), or have work experience commensurate with, minimum high school/GED diploma.


• Minimum 2 – 3 years of sales experience, with building material or construction-related experience preferred.


• Proficiency in Microsoft Office tools.


• Utilization and maintenance of CRM tools for sales and activity reporting.


• Working knowledge of industry-related software is a plus.

This position will be performed remotely/hybrid Monday through Friday from Northern California (preference for San Francisco, CA or Sacramento, CA areas).

The annualized salary for this role is $85K - $100K. The final pay offered to the successful candidate will depend on experience, skill level, and other qualifications for the role. Benefits and additional compensation offered for this position are

• Paid time off, 10 days of vacation inclusive of paid sick days


• 13 paid holidays


• Job-protected leave benefits in accordance with applicable law


• Medical, dental, vision, and life insurance


• Supplemental critical illness, hospital, accident, and indemnity available for purchase


• Health and flexible savings accounts, subject to eligibility requirements


• 401(k) plan with employer contributions and matching subject to plan eligibility


• Short-term and long-term disability benefits


• Eligibility for a discretionary bonus


• Company vehicle

All benefits and additional compensation are governed by applicable Company policies and plans as they currently exist and may be amended in the future.

Applications for this position will be accepted through 12/31/2026, although the Company reserves the right to modify or discontinue the posting at any time.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland