Sales Representative - Asian Market (Meat & Seafood)

Richwell Group, Inc.; California; On-site; USD 47,000 - 57,000; Full time

Job summary

Richwell Group Corporation in City of Industry, CA seeks a Sales Representative for the Asian Market (Meat & Seafood) to grow sales, manage existing accounts, and expand distribution within Asian markets.

The role emphasizes building relationships, product knowledge, and meeting sales targets, with bilingual English and Chinese or Vietnamese encouraged.

Qualifications

• Experience in B2B or wholesale sales preferred.
• Excellent communication and negotiation skills.
• Ability to manage multiple accounts and territories.

Responsibilities

• Identify and pursue new Asian market opportunities.
• Maintain and grow existing customer accounts.
• Prepare proposals and quotes with the sales team.
• Coordinate with logistics and customer service for timely delivery.
• Meet or exceed monthly and quarterly sales targets.

Skills

Sales experience

Client relationship management

Negotiation and closing

Account development

Multicultural communication

Education

Bachelor's degree in Business or related field

Tools

Microsoft Office

CRM software

Job description

Job Description: Sales Representative – Asian Market (Meat & Seafood)

Company: Richwell Group Corporation
Location: City of Industry, California
Employment Status: Non-Exempt
Compensation: Starting at $52,000 annually, plus commission (DOE)
Reports To: President
Department: Sales

About Richwell Group Corporation

Richwell Group Corporation was established in Los Angeles in 2000. We are an importer and supplier serving national retail markets, distributors, restaurant chains, and the food service industry. We specialize in a variety of frozen seafood products and food products distributed to customers throughout the United States.

Our goal is to become a leader in the industry by providing high-quality products, exceptional customer service, and competitive pricing. We are seeking a motivated Sales Representative to expand our presence in the Asian food market and develop strong relationships with customers in the meat and seafood industry.

Position Summary

The Sales Representative – Asian Market (Meat & Seafood) is responsible for developing new business opportunities, managing existing customer accounts, and increasing sales of the company's meat and seafood products within the Asian food distribution and retail markets.

The ideal candidate has strong sales and customer relationship skills, understands the Asian food market, and can communicate effectively with customers from diverse cultural backgrounds. Candidates who are bilingual in English and Chinese (Mandarin or Cantonese) or English and Vietnamese are strongly encouraged to apply.

This position requires a proactive, results-oriented individual who can identify customer needs, promote products, negotiate pricing, and achieve sales targets while maintaining long-term customer relationships.

Essential Duties and Responsibilities

1. Sales Development and Business Growth

• Identify, prospect, and develop new customers in the Asian food market, including wholesalers, distributors, supermarkets, Asian grocery stores, restaurants, and food service businesses.
• Promote and sell the company's meat and seafood products to existing and prospective customers.
• Conduct outside sales visits, cold calls, follow-up calls, and customer meetings to generate new business.
• Develop and implement sales strategies to expand market share and increase revenue.
• Meet or exceed assigned sales quotas, revenue targets, and customer acquisition goals.
• Identify new market opportunities, emerging customer needs, and potential product categories.

2. Customer Relationship Management

• Build and maintain strong, long-term relationships with customers and business partners.
• Understand customer purchasing needs, product preferences, pricing expectations, and inventory requirements.
• Provide timely responses to customer inquiries, quotations, and product requests.
• Resolve customer concerns regarding orders, pricing, deliveries, product quality, and service.
• Maintain regular communication with customers to encourage repeat business and improve customer satisfaction.

3. Product Knowledge and Market Development

• Develop a thorough understanding of the company's meat and seafood products, including product specifications, packaging, pricing, availability, and applications.
• Stay informed about trends in the Asian food market, including customer preferences, competitor activities, and market pricing.
• Recommend suitable products based on customer needs, market demand, and sales opportunities.
• Communicate customer feedback and product requests to management and relevant internal departments.
• Support product promotions, new product introductions, and seasonal sales initiatives.

4. Sales Administration and Reporting

• Prepare sales quotations, customer proposals, sales reports, and account updates as required.
• Maintain accurate customer information, sales activities, contact records, and account details in the company's designated systems.
• Monitor customer orders, sales performance, outstanding issues, and account development progress.
• Coordinate with customer service, purchasing, warehouse, logistics, and accounting teams to ensure accurate order processing and timely delivery.
• Follow company policies regarding pricing, discounts, payment terms, credit approvals, and customer account management.

5. Cross-Functional Collaboration

• Work closely with internal teams to ensure products are available to meet customer demand.
• Coordinate with warehouse and logistics personnel regarding inventory availability and delivery schedules.
• Communicate customer requirements and order changes promptly to the appropriate departments.
• Assist in resolving order discrepancies, delivery delays, and product-related concerns.
• Perform other sales-related duties as assigned by management.

Qualifications

Required Qualifications

• Previous sales, account management, customer service, or business development experience is preferred.
• Strong communication, interpersonal, negotiation, and relationship-building skills.
• Ability to develop new customer accounts and maintain existing business relationships.
• Strong organizational skills and the ability to manage multiple customer accounts.
• Self-motivated, goal-oriented, and able to work independently as well as part of a team.
• Basic computer skills, including Microsoft Office, email, and sales reporting tools.
• Valid driver's license and reliable transportation for customer visits, if required for the assigned territory.

Preferred Qualifications

• Experience in meat, seafood, frozen food, food distribution, wholesale, grocery, or food service sales.
• Knowledge of Asian grocery stores, supermarkets, wholesalers, restaurants, and food distribution channels.
• Bilingual in English and Chinese (Mandarin or Cantonese), or English and Vietnamese.
• Established relationships with Asian food distributors, retailers, restaurants, or wholesale customers.
• Experience with B2B sales, outside sales, customer account development, and sales targets.
• Familiarity with frozen seafood, meat products, food safety requirements, and cold-chain distribution is an advantage.

Key Skills and Competencies

• New business development and prospecting
• Customer relationship management
• Negotiation and closing sales
• Market research and competitive analysis
• Product knowledge and consultative selling
• Communication across cultures
• Time management and territory planning
• Problem-solving and customer service
• Sales reporting and account management

Performance Expectations

Performance will be evaluated based on measurable sales results and professional conduct, including:

• Achievement of monthly, quarterly, and annual sales targets.
• Growth in sales revenue and gross profit, where applicable.
• Number of new customer accounts acquired and successfully developed.
• Retention and growth of existing customer accounts.
• Quality of customer service and responsiveness to customer needs.
• Accuracy and timeliness of sales reports and customer records.
• Collaboration with internal departments and compliance with company policies.

Specific sales targets and performance standards will be established by management based on the assigned territory, customer portfolio, and business objectives.

Compensation and Benefits

• Starting annual base salary of $52,000, plus commission, depending on experience and qualifications.
• Commission structure and eligibility subject to the company's applicable compensation plan.
• Additional benefits in accordance with company policies and applicable eligibility requirements.

Work Environment and Physical Requirements

• Primarily office-based sales administration combined with outside customer visits.
• Frequent telephone, email, and in-person communication with customers.
• Local travel to customer locations, including wholesalers, grocery stores, restaurants, and distribution facilities, as required.
• Occasional handling or carrying of product samples or sales materials may be necessary.
• Ability to perform the essential functions of the position, with reasonable accommodation where required.

Equal Employment Opportunity

Richwell Group Corporation is an equal opportunity employer. Employment decisions are based on job-related qualifications, business needs, and applicable law. We welcome qualified candidates from diverse backgrounds.