Sales Representative

Tessman Seed Company; Saint Paul (MN); On-site; USD 60,000 - 110,000; Full time

Benefits offered by this job

Competitive base pay

Medical, dental, vision insurance

401(k) match

Life insurance

Disability insurance

HSA contribution

FSA

Employee Assistance Program

PTO 12 days/yr

Paid holidays

Floating holiday

Referral bonus

Education assistance

Career development

Job summary

The Tessman Company is seeking an experienced Sales Representative to grow a defined turf/landscape territory through a consultative approach. You will develop relationships, identify customer needs, and deliver tailored solutions using Veseris' products and industry expertise.

You will travel within the territory, conduct focused calls and presentations, manage accounts in a CRM, and collaborate with internal teams to pursue new business opportunities.

Qualifications

• 5+ years in outside sales or account management.
• Experience in turf, pest, or horticulture preferred.
• Strong interpersonal, communication, and listening skills.
• Willingness to travel within assigned territory.

Responsibilities

• Build and sustain long-term customer relationships within a territory.
• Meet or exceed sales forecasts and profitability goals.
• Use a consultative selling approach to uncover needs.
• Develop and execute territory and account plans.
• Conduct effective sales calls and presentations tailored to customers.
• Share industry insights and product knowledge with customers.
• Collaborate with internal teams and partners to deliver solutions.
• Use CRM and sales tools to manage accounts and forecasts.
• Monitor market trends and inform strategy.
• Pursue new business through prospecting and follow-up.
• Represent Tessman/Lynde at industry events and customer sites.

Skills

Outside sales

Territory management

Account management

Negotiation

CRM

Education

Bachelor's degree

Job description

Description

The Sales Representative builds profitable, long-term customer partnerships through a consultative sales approach. This role is responsible for managing and growing a defined territory, uncovering customer needs, and delivering tailored solutions by leveraging Veseris' products, services, and industry expertise.

Key responsibilities include:

• Build and sustain long-term, mutually beneficial customer relationships within an assigned territory
• Meet or exceed sales forecasts and profitability goals through effective territory and account management
• Utilize a consultative selling approach to uncover customer needs and identify growth opportunities
• Develop and execute territory and account plans aligned with customer segmentation and profitability strategies
• Conduct effective, solution-focused sales calls and presentations tailored to customer needs
• Serve as a trusted resource to customers by sharing industry insights, product knowledge, regulations, and market trends
• Collaborate with internal teams, supplier partners, and specialists to deliver comprehensive customer solutions
• Use CRM and sales automation tools to manage accounts, forecasts, quotes, and activity reporting
• Monitor competitive activity and market trends, sharing insights to inform strategy
• Actively pursue new business through focused prospecting and lead follow-up
• Represent Tessman/Lynde at industry events, trade shows, and customer sites

Requirements

• 5 + years of experience in outside sales, account management, or consultative selling
• Experience in the turf, pest, horticulture, or related industries preferred
• Strong interpersonal, communication, and active listening skills
• Ability to manage a territory effectively, including prioritization and time management
• Experience developing customer solutions using product knowledge, financial analysis, and negotiation skills
• Working knowledge of CRM systems and standard business software (e.g., Microsoft Office)
• Understanding of pricing, profitability, and customer segmentation strategies
• Ability to resolve customer issues efficiently while maintaining strong relationships
• Bachelor's degree preferred or equivalent demonstrated experience
• Willingness to travel within assigned territory and visit customer sites, including environments with potentially hazardous substances
• For senior-level roles: experience managing large, complex accounts and high-revenue territories

Why The Tessman Company

At The Tessman Company, we believe our people are the foundation of our success. For generations, we have built our reputation by delivering trusted products, expert guidance, and exceptional service to the customers and communities we serve. We are committed to fostering a collaborative, supportive workplace where employees are empowered to grow, share their expertise, and make a meaningful impact every day.

We offer opportunities to build long-term careers, develop professionally, and be part of a team that values integrity, accountability, innovation, and a customer-first mindset. As a member of The Tessman Company, you'll help continue a legacy of excellence while contributing to the future growth of our business and the industries we serve.

Pay Transparency

Veseris is committed to fair and transparent compensation practices. Compensation for this role is based on a variety of factors, including but not limited to experience, skills, geographic location, and internal equity. Actual pay may vary and will be discussed during the hiring process.

In addition to base compensation, Veseris offers a comprehensive benefits package, which may include medical, dental, vision, retirement savings, paid time off, and other employee programs.

Perks & Benefits

• Competitive base pay
• Comprehensive medical, dental, and vision insurance starting on day one
• 401(k) with company match
• Company-paid life insurance
• Company-paid short-term and long-term disability insurance
• Health Savings Account (HSA) with employer contribution (for eligible plans)
• Flexible Spending Accounts (FSA) (for eligible plans)
• Employee Assistance Program (EAP)
• Paid time off beginning on your first day, with 12 days accrued annually
• Paid company holidays
• One floating holiday each year
• Employee Referral Bonus Program
• Education Assistance/Reimbursement Program
• Career development and advancement opportunities