Sales Representative

The Farmers Alliance; Maryland; Hybrid; USD 50,000 - 70,000; Full time

Job summary

A nonprofit organization dedicated to food security is seeking a Sales Representative to drive growth by managing relationships with institutional and wholesale buyers. The ideal candidate will have 2–3 years of experience in sales within food distribution, strong communication skills, and the ability to negotiate and close sales effectively. Responsibilities include sales outreach, maintaining databases, and providing sales updates. This position includes a trial period to establish performance and fit.

Qualifications

• 2–3 years of successful sales experience in produce, grocery, or food distribution.
• Ability to pitch products and close institutional sales.
• Understanding of seasonality and quality standards.

Responsibilities

• Build, grow, and manage relationships with institutional and wholesale buyers.
• Conduct regular sales outreach and follow-ups.
• Maintain buyer and vendor databases and track sales activity.

Skills

Strong communication skills

Sales instincts

Database management

Negotiation skills

Job description

The Sales Representative will be a key member of TFA’s Sales & Distribution Team, responsible for driving growth through strong, proven sales ability. This role focuses on closing institutional and wholesale accounts and managing sales of produce, pantry items, and value-added products from TFA-affiliated farmers. Key buyers include restaurants, senior homes, assisted living facilities, schools, small grocers, food co‑ops, and distributors.

This position requires excellent communication skills, strong sales instincts, and the ability to work both independently and as part of a team. Experience with organic produce and organic food items is a strong plus.

Requirements

2–3 years of successful sales experience in produce, grocery, or food distribution (produce preferred).

Ability to confidently pitch products, negotiate pricing, and close institutional sales.

Understanding of seasonality, quality standards, and handling practices.

Strong communication, organization, and database management skills.

Experience with organic produce is a plus.

Valid driver’s license and frequent DMV travel required.

Candidates with a personal vehicle are preferred; mileage reimbursement is provided.

Trial Period

This position includes a one-month (30-day) trial engagement beginning on the start date. During this period, performance, sales activity, communication, and overall fit will be evaluated. Continuation of the contract beyond the initial 30 days will be based on mutual agreement and demonstrated progress toward sales goals.

Key Responsibilities

Build, grow, and manage relationships with institutional and wholesale buyers.

Conduct regular sales outreach, follow-ups, and buyer meetings.

Coordinate with Outreach Coordinators and logistics teams on pricing, availability, and delivery.

Maintain buyer and vendor databases and track sales activity.

Provide weekly sales updates and identify new business opportunities.

About the Company

The Farmers Alliance (TFA) is a nonprofit organization dedicated to strengthening America’s food security by developing resilient and efficient regional food systems. TFA expands market access for farmers and connects agricultural communities across the District of Columbia, Maryland, and Virginia with farmers markets, distributors, retailers, and institutional buyers.

How to Apply

Please send your resume and a brief cover letter to [e-mail] using the subject line: Sales Representative – DMV Region