Sales Representative

Upper Canada Forest Products Ltd.; Hartford (CT); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Company Car

Gas Card

Sales Incentive

Family benefits

Job summary

Sierra Forest Products is seeking a Sales Representative to cover the Connecticut-based territory including New Haven, Bridgeport, and surrounding areas. You will grow relationships, present tailored solutions, and work toward sales targets with comprehensive training in product knowledge, supply chain processes, and account management.

You will utilize CRM tools and Salesforce to manage accounts, travel within the region, and contribute to customer satisfaction and operational efficiency.

Qualifications

• Sales experience in B2B environment.
• Proven track record of meeting targets.
• Excellent communication and relationship-building skills.

Responsibilities

• Research and develop new opportunities within the assigned territory and generate leads.
• Build relationships with existing and new accounts, providing tailored solutions.
• Use training to become a product expert and assess customer needs.
• Achieve sales targets and profitable results.
• Promote the organization throughout the territory.
• Stay current on products and industry trends.
• Deliver presentations to prospective clients about products and services.
• Understand and promote company programs.
• Visit customers to assess needs and recommend products.
• Respond to inquiries about availability, pricing, and features.
• Maintain accurate records in Salesforce (call reports, call plans, quotes).
• Perform other duties as assigned.

Skills

Industry experience and knowledge

Results-driven

Strong interpersonal skills

Tools

CRM

Microsoft Office

PowerPoint

Job description

Position:Sales Representative

Division Location: Connecticut, Massachusetts, Rhode Island, New Haven, Bridgeport, Hatford

Employment Type:Full-time

Compensation Range:$85,000.00 - 95,000.00 USD

Vacancy:This posting is for an existing, currently open position.

Deliver the Difference with us:

As aSales Representative at Sierra Forest Products, you will have the opportunity to grow your skillset while directly contributing to an exceptional customer experience. If you are passionate about making a meaningful difference, improving operational efficiency, collaborating closely with our warehouse teams, and solving customer challenges, we’ve got you covered.

This position offers hands‑on training and practical exposure to product knowledge, supply chain processes, operations, account management, industry best practices, and overall business operations. You will be equipped to support both new and existing customers at the sales desk, providing reliable service and solutions.

Your Role & Impact:

• Research and develop new opportunities within the assigned territory and generate leads for business expansion.
• Build relationships with existing and new accounts, providing tailored solutions.
• Use company training to become a product expert and assess customer needs to present effective solutions.
• Achieve sales targets and profitable results.
• Promote the organization throughout the territory.
• Stay current on products, industry trends, networking events, and competitors.
• Deliver presentations to prospective clients about products and services.
• Understand and promote company programs.
• Visit customers to assess needs and recommend products or services.
• Respond to customer inquiries around product availability, pricing, and features etc.
• Maintain accurate records and enter required data into Salesforce (call reports, call plans, fast quotes).
• Perform other duties as assigned.

What Makes You Stand Out:

• Industry experience and knowledge.
• Result and action oriented.
• Superb interpersonal skills, including the ability to quickly build rapport with both customers and suppliers.
• Able to work in a fast-paced environment.
• Proven sales and customer service ability.
• Outgoing, creative, energetic, and flexible personality.
• Strong ability to influence others.
• Possess self-drive.
• Undeniable work ethic.
• Must possess a valid driver’s license.
• Experienced with various technologies (CRM, PowerPoint, Microsoft office, etc.).

Why Join Sierra Forest Products?

• People First Culture:We stand proudly for our people, supporting success through career advancement, continuous learning, and a collaborative environment.
• Competitive Rewards:Enjoy competitive pay, comprehensive family benefits, Sales Incentive, Company Car, Gas Card, and programs designed to support not only you but your family as well.
• Growth & Innovation:Join a company that champions innovation and sustainability—where your ideas drive progress and help shape the future.
• Purpose-Driven Work:Our mission is simple:Deliver the Differenceto our customers when they need it, by people who know and care. Every role here makes a real impact on our customers and local communities.

AI Usage & Disclosure:

This recruitment process may involve the use of artificial intelligence (AI) or automated tools to assist in screening, assessing, or selecting candidates.