Sales Representative

Forney Industries Inc; Alexandria (MN); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

401K and Profit Sharing

Medical, Dental, Vision, Life, and Pet

Flexible Spending Accounts

Job summary

Forney Industries Inc. seeks a Level 2 Sales Representative to execute the sales plan within the assigned accounts and territory. You will service existing accounts following the Forney Sales protocol, develop new accounts, implement brand strategies, and be responsible for meeting revenue and call coverage goals.

The role requires 60–80 key accounts, 50% overnight travel, and residing in the territory. Strong organizational and communication skills are essential to succeed in this position.

Qualifications

• Associate degree or equivalent industry experience.
• 1–3 years outside sales experience; direct to dealer preferred.
• Proven track record of success and progressive levels of responsibility.

Responsibilities

• Executes dealer call coverage for 60–80 accounts in the territory.
• Meets revenue goals and defined territory call cycle.
• Follows sales visit protocols and demonstrates Forney's differentiators.
• Communicates daily sales activities via timely call reports.
• Promotes new items and specials to assigned accounts.
• Performs all other duties and travels as required.

Skills

Strong organizational skills

Strong written and verbalcommunication

Cross-department communication

Education

Associate degree or equivalent experience

Tools

MS Word

MS Excel

Outlook

Job description

Description

Forney Industries is one of America’s longest operating family‑owned welding and metal working product companies. Forney is celebrating 93 years in business, and introduced the first publicly available arc welder in the 1940’s. With such a longstanding history, it’s safe to say that Forney Industries has been there for welders and metal workers since the beginning of the trade. Headquarters in Fort Collins, Colorado, the company now offers more than 5,000 products for the automotive, hardware, farm and ranch, and do it yourself markets. Distributing products to all 50 states, Forney has an extensive customer network and is committed to providing the highest standard products and customer service possible.

Application Period

Open date: 09/10/2026

Close date: 9/30/2026

What we offer

employee benefits including 401K and Profit Sharing. Medical, Dental, Vision, Life, and Pet insurance. Flex spending accounts as well as other optional plans.

Summary

The Level 2 Sales Representative will have responsibility for executing the Forney Sales plan and Initiatives in specific assigned accounts. This position will service existing accounts following the Forney Sales protocol, develop new accounts, execute brand strategies and be responsible for meeting budgeted revenue and call coverage goals.

Essential Duties and Responsibilities

• Executes dealer call coverage as required by territory. 60 – 80 accounts
• Achieves set revenue and defined territory call cycle.
• Follows sales visit protocols by demonstrating Forney's Point of Difference.
• Communicates daily sales activities via timely submission of call reports.
• Promotes new items and specials to assigned accounts.
• Meet revenue goals and new account quotas.
• Detailed understanding of key account strategies, objectives, and business methodology.
• Executes initiatives to grow existing dealer business within territory.
• Provides product/sales training to key personnel at key accounts.
• Submits travel expense reports on a bi-weekly basis.
• Perform all other duties as assigned or required.
• Must reside in territory.

Qualification Requirements

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
• The requirements listed above are representative of the knowledge, skills, and/or ability required.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Associate degree; or equivalent industry experience.
• 1 to 3 years outside sales experience. Direct to dealer preferred.
• Proven track record of success.
• Proven track record of success showing progressive levels of responsibility

Language & Skill requirements

• Strong organizational skills.
• Working knowledge of Microsoft Word, Excel, and Outlook.
• Strong communication skills both written and verbal.
• Ability to communicate across multiple departments within the company to achieve desired company results.

General work environment

• Overnight travel required – 50%
• Must possess a valid driver's license and a clean driving record that meets Forney guidelines.
• Company Car
• Must be able to sit/drive for several hours at a time.
• Physically able to lift up to 50lbs on a regular basis.

Key Performance Indicators

• Revenue
• Expense management
• Account obtainment
• Account penetration