Sales Professional

LAKEVIEW FORD LINCOLN, INC; Battle Creek (MI); On-site; USD 35,000 - 65,000; Full time

Job summary

Lakeview Ford Lincoln, Inc. in Battle Creek, MI, seeks a Sales Professional to greet customers, assess needs, and guide them through the selection of new and pre-owned vehicles.

You will explain features, arrange test drives, prepare price quotes, and support financing and paperwork to ensure a smooth purchase experience. This on-site role emphasizes follow-up with prospects, accurate CRM record-keeping, and collaboration with service and finance teams to maintain high levels of customer care

Qualifications

• Strong customer service and relationship-building skills.
• Sales aptitude including negotiation and closing.
• Ability to explain vehicle features and financing options clearly.
• Basic computer proficiency; familiarity with CRM or dealer systems is a plus.
• Excellent organization and multi-tasking in a fast-paced environment.
• High school diploma or equivalent; valid driver's license with clean record.
• Willingness to participate in ongoing training.

Responsibilities

• Greet customers in the showroom and on the lot, understand needs, and guide them through vehicle selection.
• Explain vehicle features and benefits, conduct test drives, and prepare price quotes.
• Assist customers through financing and purchase documentation; follow up with prospects.
• Maintain accurate CRM records and collaborate with service and finance teams to ensure a positive experience.
• Meet sales goals while upholding professionalism, customer care, and ethical standards.

Skills

Customer service

Sales aptitude

Communication

CRM familiarity

Organizational skills

Ethical conduct

Training willingness

Driver's license

Education

High school diploma or equivalent

Valid driver's license

Tools

CRM / dealership systems

Job description

Company Description

Lakeview Ford Lincoln, Inc. is a full-service automotive dealership offering a wide selection of new and used Ford vehicles in Battle Creek, Michigan. The dealership proudly serves customers from surrounding communities including Delton, Hickory Corners, Hastings, Marshall, and Augusta. Team members work in a customer-focused environment where providing honest guidance and reliable service is a priority. Lakeview Ford Lincoln is committed to helping drivers find the right vehicle and supporting them throughout the ownership experience.

Role Description

This is a full-time, on-site Sales Professional role based at the dealership in Battle Creek, MI. The Sales Professional will greet and assist customers in the showroom and on the lot, understand their needs, and guide them through the process of selecting new and pre-owned vehicles. Daily responsibilities include explaining vehicle features and benefits, conducting test drives, preparing price quotes, and supporting customers through financing and purchase documentation. The role also involves following up with prospective and existing customers, maintaining accurate records in the dealership's CRM system, and collaborating with service and finance team members to ensure a positive customer experience. The Sales Professional is expected to meet sales goals while upholding the dealership's standards of professionalism, customer care, and ethical conduct.

Qualifications

• Strong customer service and relationship-building skills, with the ability to listen actively and communicate clearly.
• Sales aptitude including negotiation, closing skills, and comfort discussing pricing and financing options.
• Ability to learn and explain vehicle features, technology, and benefits in a clear and accessible manner.
• Basic computer proficiency and familiarity with CRM or dealership management systems is beneficial.
• Solid organizational skills, attention to detail, and ability to manage multiple customer interactions in a fast-paced environment.
• Professional demeanor, reliability, and a commitment to ethical and inclusive business practices.
• Prior automotive or retail sales experience is preferred but not required; willingness to participate in ongoing training is important.
• High school diploma or equivalent; valid driver’s license with an acceptable driving record.