Sales Ops Manager: Lead Gen & Campaigns (On-site CA)

The Sliding Door Company; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

The Sliding Door Company is seeking an on-site Sales Operations Manager to join our Chatsworth, CA HQ. You will lead a team of lead generation and sales support reps, own CRM integrity, and coordinate proactive campaigns across multiple platforms.

This hands-on role blends leadership with operational excellence in a fast-paced environment. You will establish performance metrics, drive process improvements, and partner with sales to ensure timely outreach and pipeline progression.

Qualifications

• 4+ years in sales operations, sales support, or related management roles.
• Deep expertise in sales process management and data analytics.
• Strong communication, leadership and mentoring abilities.
• Proficient with CRM platforms (Salesforce/HubSpot/Zoho).

Responsibilities

• Lead and mentor a team of lead generation and sales support reps.
• Set daily/weekly metrics for lead sourcing, qualification and pipeline.
• Maintain CRM accuracy and ensure timely follow-up with opportunities.
• Develop and launch outbound campaigns targeting key industries.
• Coordinate email outreach and lead nurturing campaigns.
• Analyze campaign performance and optimize messaging and targeting.
• Provide regular analytics on lead generation, pipeline health and KPIs.

Skills

Lead generation

CRM management

Data analytics

Team leadership

Process improvement

Education

Bachelor's degree in business/marketing/related field

Tools

Salesforce

HubSpot

Zoho CRM

Job description

The Sales Operations Manager is responsible for overseeing the company’s lead generation and sales support functions. This role manages a team of sales support reps. responsible for identifying and qualifying leads, maintaining CRM and pipeline integrity, coordinating follow-up activities with the sales team, and launching proactive sales campaigns.

This is a hands-on role combining team leadership, operational management, sales process coordination, and business development support. The ideal candidate is highly organized, data-driven, proactive, and capable of building scalable processes in a fast-paced entrepreneurial environment.

This is an on-site position working from our HQ office in Chatsworth, CA

Key Responsibilities

• Manage and mentor a team of lead generation and sales support representatives.
• Establish daily and weekly performance metrics for lead sourcing, qualification, follow-up, and pipeline activity.
• Foster a culture of accountability, responsiveness, and continuous improvement.
• Proficiently mastering our product line, CRM, and internal systems, enabling effective training and knowledge transfer.
• Oversee lead research activities across multiple platforms and databases.
• Ensure consistent flow of qualified leads to the sales organization.
• Maintain CRM accuracy and ensure proper tracking of all leads, opportunities, and customer interactions.
• Monitor lead conversion rates and pipeline progression.
• Coordinate closely with the sales team to ensure timely outreach and follow-up on incoming and outbound leads.
• Track sales activity and ensuring opportunities are progressing through the pipeline.
• Help identify stalled opportunities and recommend re-engagement strategies.
• Direct research and lead generation efforts using platforms like Construct Connect, Dodge, and ZoomInfo.
• Develop and launch outbound sales campaigns targeting key industries, customer segments, and strategic opportunities.
• Coordinate email outreach, prospecting initiatives, and lead nurturing campaigns.
• Analyze campaign performance and optimize messaging, targeting, and conversion rates.

Reporting & Analytics

• Produce regular reports on lead generation performance, pipeline health, campaign effectiveness, and sales activity.
• Provide actionable insights to leadership regarding trends, opportunities, and operational improvements.
• Monitor KPIs including lead volume, response time, conversion rates, and sales pipeline metrics.

Process Improvement

• Build and improve scalable lead management and sales support processes.
• Implement best practices for CRM usage, reporting, and sales workflow management.
• Identify automation opportunities to improve efficiency and visibility.

Qualifications

• 4+ years of progressive experience in sales operations, sales support, lead generation, business development, or inside sales management, preferably within the building materials sector.
• Deep expertise in sales process management and data analytics.
• Exceptional communication, leadership, and management skills change.
• Strong MS Applications and CRM experience (Salesforce, HubSpot, Zoho, or similar).
• Strong analytical and problem-solving abilities.
• Comfortable operating in a fast-moving company environment.

Preferred Experience

• Experience with outbound sales campaigns and prospecting tools.
• Familiarity with platforms such as ZoomInfo, LinkedIn Sales Navigator, Apollo, or similar tools.
• Experience building reporting dashboards and sales tracking systems.