Sales Operations & Marketing Manager

Coast Counties Truck & Equipment Company; Salinas (CA); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

Retirement plan

Paid time off

Professional development

Job summary

Coast Counties Peterbilt in Salinas, CA is seeking a Sales Operations & Marketing Manager to boost sales effectiveness through technology, marketing, customer engagement, and business intelligence.

You will drive CRM adoption, manage digital marketing campaigns, coordinate events, and deliver executive reports that influence strategy while freeing the sales team to focus on customers.

Qualifications

• Bachelor’s degree or 5+ years in a Heavy Duty Equipment Dealership.
• 2+ years supporting sales, marketing, or business operations; strong MS Office skills.
• Excellent communication and organizational abilities; valid driver's license.
• CRM experience (Arcadium, Salesforce, HubSpot or similar) preferred; digital marketing, Canva/Adobe, and analytics helpful.

Responsibilities

• Champion Arcadium CRM adoption and support the Truck Sales team with opportunity management and pipeline maintenance.
• Generate targeted prospect lists and outbound marketing campaigns.
• Manage social media presence and digital marketing initiatives.
• Publish quarterly newsletter and coordinate customer events and promotions.
• Maintain inventory listings across websites and marketplaces.
• Train customers on SmartLINQ and promote connected vehicle technologies.
• Develop customer value programs like Platinum Circle of Support.
• Analyze CRM data, pipeline performance, and KPIs; provide executive reporting.
• Support strategic sales initiatives through market research and business analytics.

Skills

CRM adoption

Sales enablement

Marketing automation

Business analytics

MS Office

Education

Bachelor's degree

Tools

Arcadium

Salesforce

HubSpot

Canva

Adobe Creative Suite

Microsoft Office

Job description

About this position

About this Position:

Build the Future of Truck Sales

Coast Counties Peterbilt, a Jim Pattison Group company, is one of North America's fastest-growing Peterbilt dealer organizations. As our business continues to grow, we're looking for a professional who can help our Truck Sales organization become even more effective. This position combines sales enablement, technology, marketing, customer engagement, and business intelligence into one exciting opportunity. If you enjoy improving processes, leveraging technology, and making a measurable impact, we'd like to meet you.

About Coast Counties Peterbilt

At Coast Counties Peterbilt, we believe exceptional customer experiences are created by exceptional people. We invest in our employees, embrace innovation, and continually challenge ourselves to improve. Our culture is built on teamwork, accountability, continuous improvement, and doing the right thing for our customers and coworkers.

Position Summary

The Sales Operations & Marketing Manager serves as the catalyst for improving sales effectiveness by leveraging technology, marketing, customer engagement, and business intelligence. This role helps remove barriers to selling, enabling our sales team to spend more time with customers while delivering an exceptional buying experience.

Primary Responsibilities

• Champion Arcadium CRM adoption and support the Truck Sales team with opportunity management, customer follow-up, quote creation, and pipeline maintenance.
• Generate targeted prospect lists and outbound marketing campaigns.
• Manage Coast Counties Peterbilt's social media presence and digital marketing initiatives.
• Publish the Coast Counties Peterbilt Quarterly Newsletter.
• Coordinate customer events, promotions, and dealership marketing activities.
• Maintain inventory listings across the dealership website, Truck Paper, and other marketplaces.
• Train customers on SmartLINQ and promote adoption of connected vehicle technologies.
• Develop the Coast Counties Peterbilt Platinum Circle of Support customer value program.
• Analyze CRM activity, pipeline performance, sales trends, and key performance indicators; provide executive reporting and recommendations.
• Support strategic sales initiatives through market research and business analytics.

What Success Looks Like

• Increase CRM utilization across the sales organization.
• Strengthen customer engagement and communication.
• Increase visibility into the sales pipeline.
• Provide meaningful business intelligence to leadership.
• Enable sales professionals to spend more time selling and less time on administrative tasks.

Qualifications

Required: Bachelor’s degree or 5+ years working in a Heavy Duty Equipment Dealership; 2+ years supporting sales, marketing, or business operations; strong Microsoft Office skills; excellent communication and organizational abilities; valid driver's license. Preferred: CRM experience (Arcadium, Salesforce, HubSpot or similar), digital marketing, Canva/Adobe, business analytics, and heavy-duty truck or transportation industry experience.

Salary Range: $75,000–$100,000 annually (DOE). Comprehensive benefits include medical, dental, vision, retirement savings, paid time off, professional development, and career advancement opportunities.

Who Thrives Here

• Takes initiative and ownership.
• Embraces technology and continuous learning.
• Improves processes rather than maintaining the status quo.
• Builds strong relationships and communicates professionally.
• Demonstrates integrity, accountability, and teamwork.
• Enjoys making a meaningful contribution to a growing organization.

Coast Counties Peterbilt is an Equal Opportunity Employer. Employment decisions are based on qualifications, merit, performance, and business needs.