Sales Operations & Enablement Analyst

Brundage Group; Town of Florida (NY); On-site; USD 85,000 - 125,000; Full time

Job summary

Brundage Group is seeking a Sales Operations & Enablement Analyst to drive process automation, AI enablement, and robust pipeline reporting for a sales team targeting hospital and health system leadership. You will own the content library and build tools that translate VP of Sales priorities into daily workflows used by enterprise SDRs, AEs, and AMs.

The role emphasizes data integrity in Salesforce, territory design, onboarding coordination, and close collaboration with Marketing for KPIs on

Qualifications

• 2+ years in sales operations, enablement, or business operations.
• Extensive Salesforce reporting and dashboards experience.
• Ability to design territory models and penetration scoring.
• Experience automating repetitive processes using AI tools.
• Proficient with Excel/Sheets, pivot tables, lookups.
• Own a content library and maintain accuracy.
• Strong communication with account executives and leadership.
• Bachelor’s degree in business, analytics, or related field.
• Healthcare exposure in hospitals, health systems, or healthcare tech.
• Experience with sales content platforms (Salesforce, ZoomInfo, Definitive Health) or OneDrive taxonomy.
• Claude.AI experience preferred.
• Experience with sales engagement tools (Outreach, Salesloft, Gong).
• SQL or BI tools (Tableau, Power BI, Looker, Sigma) experience.

Responsibilities

• Identify repetitive manual steps and automate them.
• Build AI-driven tools to drive consistency in AE processes.
• Translate the VP of Sales priorities into working tools used daily.
• Measure adoption and iterate based on feedback.
• Maintain the sales content library as a single source of truth.
• Organize and tag content; track usage and gaps.
• Coordinate onboarding for new hires with ramp milestones.
• Build pipeline reports, AE scorecards, and leadership dashboards in Salesforce.
• Maintain Salesforce data integrity across accounts, contacts, and opportunities.
• Prepare materials for pipeline reviews and ad-hoc analyses.
• Ensure pipeline data flows to FP&A and Finance reporting.
• Territory design and management tasks as assigned.

Skills

Sales Process Automation

AI Enablement

CRM Literacy

Data Analysis

Content Management

Executive Communication

Territory Design

Education

Bachelor's in Business/Analytics

Tools

Salesforce

Outreach

Salesloft

Gong

Power BI

Tableau

Looker

Sigma

OneDrive

Claude.AI

Job description

The Sales Operations & Enablement Analyst is the process backbone of the sales organization, supporting the VP of Sales and a team of enterprise SDRs, account executives and account managers selling into hospital and health system leadership. This role owns the systems, territory structure, sales content, and automation that enable the sales team to execute efficiently and at scale.

The Sales Operations & Enablement Analyst is responsible for sales process automation, pipeline reporting, and the sales content library, and works directly with the VP of Sales to convert operational priorities into functioning systems the sales team relies on daily.

Responsibilities:

Sales Process Automation & AI Enablement

• Identify repetitive, manual steps in the sales process and build automated or AI-assisted solutions to remove them.
• Build AI-driven tools and workflows that drive consistency in account executive sales processes, follow-ups, and next-step recommendations.
• Translate the VP of Sales’ priorities into working tools account executives use daily.
• Measure adoption and impact of automation and AI tools; iterate based on account executive feedback.
• Own the sales content library, the single source of truth for selling materials, including decks, one-pagers, case studies, ROI tools, battle cards, and proposal templates developed by Marketing.
• Organize, tag, and retire content so account executives can identify the right asset for each deal stage; track usage and collect feedback on content gaps.
• Coordinate sales onboarding for new hires, including training schedules and 30/60/90-day ramp milestones.
• Partner with Marketing on KPIs for lead handoff quality and campaign feedback loops, including definition, measurement and maintenance of lead to ICP validation. MQL and SQL KPI’s
• Build and maintain pipeline reporting, account executive scorecards, and leadership dashboards in Salesforce.
• Maintain Salesforce data integrity across accounts, contacts, and opportunities.
• Prepare materials for pipeline reviews and quarterly business reviews; conduct ad-hoc analyses, including win/loss patterns and lead source effectiveness.
• Maintain Salesforce process standards, including stage definitions, required fields, and validation rules .
• Ensure pipeline and bookings and other key sales data flow cleanly to FP&A and serve as the primary link between Salesforce and Finance’s reporting requirements.

Territory Design & Management

• Assist VP of Sales in building and maintaining territory structures that provide fair, balanced opportunity across account executives, based on account potential, geography, and historical performance.
• Score territory penetration by account executive and surface underdeveloped accounts and territories to the VP of Sales.
• Use penetration scoring to inform account executive coaching, account reassignment, and territory rebalancing decisions.
• Maintain account hierarchies for IDNs and parent-subsidiary relationships in health systems to keep territory mapping accurate.
• Working with VP of Sales, analyze and rebalance territories when account executives are added, promoted, or exit.
• Maintain lead routing rules and assignments so leads reach the right account executive quickly; track lead SLA compliance and surface gaps.

Other duties as assigned.

Qualifications:

• Extremely process-oriented, with a demonstrated ability to build and own systems that a sales team depends on.
• An experienced sales operations, sales enablement, or business operations professional with 2+ years of relevant experience.
• Extensive experience with Salesforce or similar CRM, including building reports and dashboards independently.
• Able to design and defend territory models and account penetration scoring that hold up to scrutiny from a sales team.
• Able to identify repetitive processes and automate them, with direct experience using AI tools to do so.
• Proficient in Excel or Google Sheets, including pivot tables, lookups, and basic modeling.
• Able to own a shared resource, such as a content library or knowledge base, and keep it accurate and current.
• Able to communicate directly with account executives and leadership, including pushing back when data does not support a given conclusion.
• Bachelor’s degree in business, analytics, or a related field.
• Exposure to healthcare — hospitals, health systems, or healthcare technology.
• Commission calculation or quota administration experience.
• Experience with sales content platforms (Salesforce, ZoomInfo, Definitive Health) or strong content taxonomy experience in OneDrive.
• Experience with Claude.AI highly preferred.
• Experience with sales engagement tools such as Outreach, Salesloft, or Gong.
• SQL or BI tool experience (Tableau, Power BI, Looker, Sigma).

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