Sales Operations Analyst

DealHub Ltd.; Georgia; On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

401(k) match

Employee Stock Purchase Plan

Healthcare coverage from day one

Job summary

REPAY, a leading fintech in Atlanta, GA, seeks a Sales Operations Analyst to optimize go-to-market processes. You will maintain Salesforce data, manage leads, develop dashboards, and partner across Sales, Marketing, and Client Success to drive efficiency and growth.

The role requires analytical rigor, experience with Salesforce and data tools, and the ability to translate metrics into actionable insights. Join a fast-paced team in a culture focused on innovation and customer outcomes.

Qualifications

• 2+ years in Sales Operations, Revenue Operations, Business Operations, or related analytical role.
• Experience with Salesforce CRM including reports, dashboards, and data management.
• Experience with Salesforce-integrated tools such as ZoomInfo, RingLead, Sales Engagement, or similar applications.
• Strong analytical skills with ability to interpret and present business performance metrics.
• Advanced Excel skills (pivot tables, lookups, formulas, data analysis).
• Experience with BI/visualization tools (PowerBI, Tableau, Sisense) and data warehouses/data lakes is a plus.
• Excellent project management and organizational skills; ability to manage multiple priorities.
• Strong communication and cross-team collaboration.
• Experience supporting data governance or data quality initiatives preferred.
• Bachelor's degree in Business/Finance/IS/Analytics or related field preferred.

Responsibilities

• Manage the lead lifecycle process from creation through conversion.
• Maintain Salesforce data quality by identifying duplicates and ownership issues.
• Collaborate with Marketing to analyze campaign performance and attribution.
• Develop and maintain reports and dashboards for pipeline, bookings, gross profit, and activity.
• Support forecasting and quota management with Sales Leadership.
• Administer and optimize Salesforce integrations and data enrichment tools.
• Document processes and provide end-user training to Sales and Client Success teams.
• Participate in cross-functional projects from requirements gathering to post-launch support.
• Identify opportunities for automation and operational efficiency across GTM.

Skills

Sales Operations

Data analysis

Cross-functional collaboration

Project management

Communication

Data governance

Data quality

SQL

Business insights

Education

Bachelor's degree

Tools

ZoomInfo

RingLead

Sales Engagement

Job description

About Repay

REPAY ("Realtime Electronic Payments" / NASDAQ TICKER: RPAY) is an established and fast-growing publicly traded financial technology and payment processing company headquartered in Atlanta, Georgia, with offices across the country. REPAY enables its customers to accept payments anytime, anywhere, and through any channel while providing a secure, seamless, and enjoyable payment experience for the end consumers. REPAY offers a comprehensive suite of electronic payment and funding solutions, including debit and credit card processing, ACH processing, Instant Funding, and electronic bill payment systems with full IVR, text, and mobile capabilities. The scalability of its products allows merchants of all sizes to add an instant arsenal of intelligent payment technology solutions to their businesses without significant development costs or infrastructure investments.

About The Role

REPAY is seeking a Sales Operations Analyst to support and optimize our go-to-market processes across Sales, Marketing, and Client Success. This role is responsible for maintaining the integrity of Salesforce data, managing lead lifecycle processes, developing reporting and dashboards, and partnering cross-functionally to improve operational efficiency.

The ideal candidate is highly analytical, detail-oriented, and thrives in a fast-paced environment. This person will work closely with Sales Leadership, Marketing, Client Success, Finance, and Salesforce Administration teams to ensure our systems, processes, and reporting provide actionable insights that drive business growth.

About The Team

The Sales Operations team’s mission is to:

• Maintain the accuracy, integrity, and quality of data within Salesforce and supporting applications.
• Manage and optimize lead lifecycle processes from creation through conversion.
• Partner with Sales and Marketing to improve lead qualification, routing, and campaign attribution.
• Deliver reporting, dashboards, and analytics that enable data-driven decision making.
• Govern and enhance Salesforce-related business processes and integrations.
• Drive operational excellence through process improvement and automation.
• Serve as a trusted partner to go-to-market teams by providing timely support, training, and insights.

Responsibilities

• Manage the lead lifecycle process, including lead assignment, routing, enrichment, conversions and ongoing data hygiene
• Maintain Salesforce data quality by identifying and resolving duplicates, ownership discrepancies, and incomplete records
• Partner with Marketing to analyze campaign performance, attribution, and lead conversion metrics
• Develop and maintain reports and dashboards related to:
  • Pipeline and funnel performance
  • Bookings and gross profit
  • Lead conversion and campaign attribution
  • SDR and Account Executive activity
  • Technology Partner performance
  • Territory and portfolio analysis
  • Executive and ad hoc reporting
• Support forecasting and quota management process in partnership with Sales Leadership
• Administer and optimize sales enablement and data enrichment tools, including ZoomInfo, RingLead, Sales Engagement, and related Salesforce integrations
• Collaborate with Salesforce Administrators on system enhancements, business requirements, testing, and process improvements
• Document business processes and provide end-user training to Sales and Client Success teams
• Participate in cross-functional projects from requirements gathering through implementation and post-launch support
• Identify opportunities for automation and operational efficiencies across the go-to-market organization

Skills & Experience Needed

• 2+ years of experience in Sales Operations, Revenue Operations, Business Operations, or a related analytical role
• Experience working extensively in Salesforce CRM, including reports, dashboards, and data management
• Experience with Salesforce-integrated tools such as ZoomInfo, RingLead, Sales Engagement, or similar applications
• Strong analytical skills with experience interpreting and presenting business performance metrics
• Advanced Excel skills, including pivot tables, lookups, formulas, and data analysis techniques
• Experience using business intelligence and visualization tools such as Sisense, PowerBI, Tableau, or similar platforms
• Experience working with data warehouses, data lakes, or SQL is a plus
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
• Strong communication skills and the ability to collaborate effectively across technical and non-technical teams
• Experience supporting data governance initiatives or establishing data quality standards is preferred
• Bachelor's degree in Business, Finance, Information Systems, Analytics, or a related field preferred

WHY JOIN REPAY.… BECAUSE CULTURE IS EVERYTHING

GROWTH & PEOPLE-CENTERED LEADERSHIP

As the industry-leading financial technology provider in the Consumer Finance and Business to Business spaces, we continue to set the standard for application development and delivery. In 2019, REPAY became a public company listed on the Nasdaq Stock Market (RPAY). For the past three consecutive years, we have placed on the ACG® Atlanta Georgia Fast 40, a list recognizing the top 40 fastest-growing middle-market companies in Georgia. REPAY’s leadership empowers each team member to make a difference and stretch to their fullest potential. Our dedication to frequent, transparent communication is shown with companywide meetings where our leaders share company vision and encourage employees to ask questions.

FUN WORK ENVIRONMENT & GREAT TEAMS

We offer it all: business to casual dress, great snacks & beverages, and open-air collaborative team settings. REPAY has been certified as a Great Place to Work® company for 2017, 2018, 2019, 2020, 2021, and 2022. The REPAY team is fun, smart, collaborative, and truly enjoys working together. Making a difference in our local communities – we support several philanthropic initiatives every year to give back to our local communities. We are self-driven, motivated professionals who do not require micro-management to ensure we produce high quality and timely work.

INNOVATION & EDUCATION

We create highly sophisticated payment processing applications and are always pushing the boundaries of what is possible. We are constantly revolutionizing the industry by building on new ideas from clients and employees. We provide the resources necessary to ensure new innovations can develop quickly and with quality. We encourage continuing education, including professional conferences and events.

PUTTING OUR PEOPLE FIRST

We believe our people are the best, and we care immensely about their success. We offer a comprehensive benefits package which includes 100% coverage of employee healthcare premiums and several free benefits, including life insurance, disability insurance, and work-life balance resources. All benefits go into effect day one. Our employees’ futures are important to us, which is why we have a 401(k)-employer match and an Employee Stock Purchase Plan. REPAY employees are eligible to participate in our Annual Bonus Program. This bonus award reflects excellent performance of individual contributions and goals achieved during the past year.

REPAY’s core values are Excellence, Passion, Innovation, Respect, and Integrity.

REPAY is an Equal Opportunity Employer and we promote a company culture where diversity, equity and inclusion are central. We are committed to build our teams and grow a company in which employees can succeed, regardless of race, color, national origin, sex, sexual orientation, gender identity or expression, transgender status, pregnancy, religion, age (40 and over), disability, service in the uniformed services, protected veteran status, genetic information, or any other classification protected by federal, state or local law. Celebrating our diverse backgrounds, views and beliefs allows us to embrace what makes us unique and continue to innovate and push the boundaries of what is possible.

We are interested in every qualified candidate who is eligible to work in the United States. This position is not eligible for hire in California. Additionally, we are not able to sponsor visas.