Sales & Marketing Manager

Top Echelon Software, LLC.; Dubuque (IA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus potential

Job summary

Top Echelon Software, LLC. is seeking a Sales and Marketing Manager to drive growth by managing key accounts and developing new business opportunities in the plastics manufacturing sector. The role emphasizes 80-90% sales development and 10-20% market development, with a base salary plus potential bonus.

The candidate will expand marketing efforts, build a sales team, and lead sales professionals. Strong leadership, industry knowledge, and collaboration across departments are essential for

Qualifications

• 5+ years of experience in sales management, preferably in plastics or manufacturing.
• Bachelor’s degree in business, marketing, or related field.
• Ability to work at the Iowa plant most days.

Responsibilities

• Develop and implement sales strategies to achieve revenue targets and expand market presence.
• Manage key accounts and build strong customer relationships.
• Identify new business opportunities within the plastics industry.
• Lead, mentor, and develop a high-performing sales team.
• Collaborate with production, engineering, quality control, and finance for seamless customer experience.
• Develop and execute marketing campaigns across platforms.
• Oversee SEO strategies to improve online presence and rankings.
• Create marketing materials and content optimized for search engines.
• Manage digital advertising campaigns including PPC and social media.

Skills

Sales leadership

Account management

Team building

Marketing strategy

Digital marketing

Communication

Education

Bachelor's degree in business/marketing

Tools

Google Analytics

SEO tools

PPC advertising

Job description

Position Overview

The Sales and Marketing Manager will drive sales growth by managing key accounts and developing new
business opportunities. The manager will expand marketing efforts, build a sales team, and lead its sales
professionals. The role requires a strong sales background, excellent leadership skills, and a deep
understanding of the plastics manufacturing industry.

Role focus is 80-90% sales development/10-20% market development.
Base Salary + potential bonus

Key Responsibilities

• Sales Strategy Development: Create and implement sales strategies to achieve company revenue targets and expand the market presence.
• Account Management: Maintain and strengthen relationships with key accounts, understanding their needs and ensuring high levels of customer satisfaction.
• Business Development: Identify new business opportunities within the plastics industry, leveraging knowledge of market trends to gain new clients and expand existing accounts.
• Key Factor: Growing new business aside from existing customers.
• Team Leadership: Lead, mentor, and develop a high-performing sales team, setting clear goals and providing ongoing training and support.
• Hire and Train: Hire and develop your team to achieve company revenue targets.
• Key Factor: this will occur as the business grows, focus is the new growth.
• Market Analysis: Analyze market trends, competition, and customer needs to inform strategic decisions and identify areas for growth.
• Reporting and Forecasting: Monitor sales performance and provide regular updates covering the sales pipeline, forecasts, and progress toward targets.
• Collaboration: Work closely with other departments, including production, engineering, quality control, and finance, to ensure seamless customer experience and improve product offerings.
• Marketing Campaigns: Develop and execute marketing plans and campaigns to promote products and services across various platforms.
• SEO Strategy: Oversee the development and implementation of SEO strategies to enhance the company’s online presence and website rankings.
• Content Creation: Collaborate on the creation of marketing materials, including brochures, emails, social media posts, and blog content optimized for search engines.
• Digital Marketing: Manage digital advertising campaigns, including PPC (Pay-Per-Click), social media ads, and retargeting campaigns.
• Brand Management: Ensure consistent brand messaging and positioning in all sales and marketing communications.
• Analytics: Monitor and analyze the performance of marketing campaigns and website traffic, leveraging tools like Google Analytics and others to optimize effectiveness.

Qualifications

• Experience: 5+ years of experience in sales management, preferably within the plastics or manufacturing industry.
• Education: A bachelor’s degree in business, marketing, or a related field is required.
• Ability to work for in Iowa plant most days

Company Overview

Company is an industry-leading, globally present, technologically innovative, and award winning plastic parts manufacturer. They operate out of a 130,000-square-foot facility in Iowa.
For their clients, they offer custom thermoforming, composites, and urethane molding capabilities. These capabilities produce a vast array of high-quality, high-volume plastic parts for
many industry applications. Some of these applications are Agriculture, Construction, Dunnage, Material Handling, Medical, OEM, Outdoor/Rec, Aerospace, Industrial,
Transportation, and much more.