Sales & Marketing Director

Cima Senior Living; Rowlett (TX); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Health Savings Account

Flexible Spending Accounts

Life/AD&D Insurance

Short- & Long-Term Disability

Accident, Cancer, Critical Illness, &

Hospital Indemnity Insurance

Employee Assistance Program

Perks at Work Discount Program

Job summary

Mercer Terrace in Rowlett, TX is seeking a Sales & Marketing Director to lead community sales and marketing efforts, drive occupancy, and manage outreach initiatives. The role requires collaborating with leadership on quarterly plans and building strong referral networks with healthcare providers and local organizations.

You will coordinate tours, follow up with leads, manage CRM, and oversee marketing materials while upholding professional standards and resident confidentiality.

Qualifications

• Bachelor's degree in business, marketing, or a related field (preferred).
• At least 4 years of sales experience in senior living sales.
• Must be 21 years of age or older.
• Excellent communication and interpersonal skills; able to build relationships with residents, families, and staff.
• Customer-focused mindset with a caring, compassionate approach to working with seniors.
• Self-motivated and results-driven with strong organizational, problem-solving, and prioritization abilities.

Responsibilities

• Lead and execute community sales and marketing initiatives to drive occupancy, including tours, lead follow-up, CRM management, competitive analysis, and census and budget goals.
• Develop and implement quarterly marketing plans in collaboration with leadership, incorporating outreach strategies, market trends, strengths/weaknesses, and performance tracking.
• Build strong referral and community relationships through networking, presentations, events, and partnerships with healthcare providers, senior services, and local organizations.
• Enhance the community's brand and reputation by managing social media and online reviews, coordinating move-ins, maintaining marketing materials and reports, and upholding confidentiality and professional standards.

Skills

Communication

Interpersonal skills

Customer-focused mindset

Self-motivated

Time management

Problem-solving

Education

Bachelor's degree in business/marketing or related field

Job description

Sales & Marketing Director | Senior Living | Mercer Terrace | Rowlett, TX

Monday - Friday | Full-Time |$65,000 annually + move in bonuses

Start a new career as a Sales & Marketing Director at Mercer Terrace!

Make a difference in someone's life every day. We offer fulfilling roles in assisted living and memory care, where staff can make a meaningful impact while working in a respectful and enriching setting.

Why Join Us?

• Competitive Pay:$65,000 annually| bonus plan based off move ins and community occupancy
• Schedule:Monday - Friday | Full-Time| Occasional weekends as needed
• Supportive Team:We value our employeesas much as our residents

What You'll Do:

• Lead and execute community sales and marketing initiativesto drive occupancy, including tours, lead follow-up, CRM management, competitive analysis, and achievement of census and budget goals.
• Develop and implement quarterly marketing plansin collaboration with leadership, incorporating outreach strategies, market trends, strengths/weaknesses, and performance tracking.
• Build strong referral and community relationships through networking, presentations, events, and partnerships with healthcare providers, senior services, and local organizations.
• Enhance the community's brand and reputationby managing social media and online reviews, coordinating move-ins, maintaining marketing materials and reports, and upholding confidentiality and professional standards.

What You'll Need:

• Excellent communication and interpersonal skills; able to build relationships with residents, families, and staff
• Customer-focused mindset with a caring, compassionate approach to working with seniors
• Self-motivated and results-driven, with strong organizational, problem-solving, and conflict-management skills and the ability to work independently while effectively managing time and priorities
• Bachelor's degree in business, marketing, or a related field (preferred).
• At least 4years of sales experiencein senior living sales
• Must be 21 years of age or older

Benefits Available to You:

• Medical, dental and vision insurance
• Health Savings & Flexible Spending Accounts
• Life/AD&D Insurance
• Short- & Long-Term Disability
• Accident, Cancer, Critical Illness, & Hospital Indemnity Insurance
• Employee Assistance Program
• Perks at Work Discount Program

We are an Equal Opportunity Employer and are committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, genetic information, marital status, veteran or military status, citizenship status, pregnancy (including childbirth, lactation, and related conditions), political affiliation, or any other status protected by applicable federal, state, or local laws.

We are committed to providing an inclusive and accessible recruitment process. If you require accommodations during the interview process, please let us know. Reasonable accommodations will be provided upon request to ensure equal opportunity for all applicants.

Applicants may be subject to a background check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, this organization will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position’s essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, this organization retains the right to change or assign other duties to this position.