Sales & Marketing Director

Silver Birch Living; Mansfield (OH); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Great Place to Work 2024/2025

Competitive pay + bonuses

Medical, dental & vision

401(k) + On Demand Pay

Generous PTO

Growth opportunities

Job summary

Silver Birch Living in Mansfield, OH is seeking a Sales & Marketing Director to drive occupancy growth and revenue. You will lead local marketing efforts, build referral networks, and educate residents about affordable assisted living while representing the brand with energy and passion.

The role emphasizes lease-up, relationship-building, and strategic marketing, with flexible hours including evenings and weekends as required by the community.

Qualifications

• 3+ years of sales success in senior living or healthcare (preferred)
• Strong networking and relationship-building skills
• Customer service orientation and dedicated resident advocate
• Proven track record in lease-up and occupancy growth
• Excellent communication and presentation skills
• Flexible schedule including evenings/weekends as needed
• Valid driver’s license and reliable transportation

Responsibilities

• Drive lease-up and ongoing occupancy growth
• Build referral networks and local relationships
• Develop and execute creative sales and marketing strategies
• Educate the community about affordable assisted living
• Represent Silver Birch Living with energy and passion

Skills

Networking

Relationship-building

Communication skills

Presentation skills

Sales experience (senior living)

Flexible schedule

Driver's license

Job description

Silver Birch of Mansfield is looking for a driven Sales & Marketing Director! The Sales & Marketing Director is responsible for driving the community’s census and maintaining a pipeline for generating maximum revenue from occupancy and establishes the Silver Birch Living brand in the local market. The Sales & Marketing Director has a unique opportunity to make an immediate impact and inspire purposeful lives for all.

What You’ll Do

• Drive lease-up and ongoing occupancy growth
• Build referral networks and local relationships
• Develop and execute creative sales and marketing strategies
• Educate the community about affordable assisted living
• Represent Silver Birch Living with energy and passion

What We’re Looking For

• 3+ years of sales success in senior living (preferred) or healthcare industry
• Strong networking and relationship-building skills
• Strong customer service orientation and dedicated resident advocate
• Proven track record in lease-up and occupancy growth
• Excellent communication and presentation skills
• Flexible schedule (evenings/weekends as needed)
• Valid driver’s license & reliable transportation

Why Silver Birch?

• Certified Great Place to Work® (2024 & 2025)
• Competitive pay + performance-based bonuses
• Medical, dental & vision (BlueCross BlueShield)
• 401(k) + On Demand Pay
• Generous PTO
• Growth opportunities

We are driven by our core values each and every day: Own it! Respect it! Improve it! Celebrate it! Live it!

EEO

We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, veteran status, disability or genetics.

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