Sales & Marketing Director

Viva Senior Living; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Viva Senior Living in Atlanta, GA is seeking an experienced Sales & Marketing Director to lead our sales and marketing efforts. You will drive revenue growth and build high-performing teams to expand our market presence.

The role requires strategic planning, strong leadership, and expertise in digital marketing and CRM. You will collaborate with product and operations to align campaigns with company goals and to maximize ROI.

Qualifications

• Proven track record leading sales and marketing teams.
• Strong ability to develop and implement strategic marketing plans.
• Experience managing budgets and achieving revenue growth.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies to achieve company objectives.
• Lead, mentor, and manage the sales and marketing teams to maximize performance and productivity.
• Identify new market opportunities and customer segments to expand the company’s reach.
• Collaborate with product development and other departments to align marketing campaigns with product launches and company goals.
• Analyze market trends, competitor activities, and customer feedback to adjust strategies accordingly.
• Manage budgets and allocate resources effectively to optimize ROI.
• Build and maintain strong relationships with key clients, partners, and stakeholders.
• Prepare and present regular reports on sales performance, marketing initiatives, and market conditions to senior management.

Skills

Sales leadership

Strategic planning

Team management

Digital marketing

CRM management

Budgeting

Data analysis

Communication

Market research

Education

Bachelor's degree in Marketing/Business

MBA (preferred)

Tools

Salesforce CRM

Google Analytics

Job description

Job Description

We are seeking an experienced and dynamic Sales & Marketing Director to lead our sales and marketing efforts in Atlanta, GA. The ideal candidate will have a proven track record of driving revenue growth, developing strategic marketing plans, and leading high-performing teams.

Location

This position is based in Atlanta, GA, 30328.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies to achieve company objectives.
• Lead, mentor, and manage the sales and marketing teams to maximize performance and productivity.
• Identify new market opportunities and customer segments to expand the company’s reach.
• Collaborate with product development and other departments to align marketing campaigns with product launches and company goals.
• Analyze market trends, competitor activities, and customer feedback to adjust strategies accordingly.
• Manage budgets and allocate resources effectively to optimize ROI.
• Build and maintain strong relationships with key clients, partners, and stakeholders.
• Prepare and present regular reports on sales performance, marketing initiatives, and market conditions to senior management.

Qualifications

• Proven experience as a Sales & Marketing Director or in a similar leadership role.
• Strong knowledge of sales and marketing principles, strategies, and best practices.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze data and market trends to make informed decisions.
• Experience managing budgets and driving profitable growth.
• Familiarity with digital marketing tools and CRM software is a plus.
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.