Sales Marketing Coordinator

Columbia Machine, Inc.

Vancouver (WA)

On-site

USD 55,000 - 75,000

Full time

5 days ago

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Benefits offered by this job

401(k)

401(k) matching

Employee assistance program

Flexible spending account

Health insurance

Life insurance

Paid time off

Referral program

Vision insurance

Job summary

Columbia Machine, Inc. is seeking a Sales & Marketing Specialist to support the Palletizer Division by developing cohesive marketing initiatives, aiding direct and independent sales, and ensuring consistent branding across channels.

The ideal candidate is motivated, organized, and capable of supporting both sales and marketing activities in a manufacturing and capital equipment environment. Travel to trade shows is required.

Qualifications

General knowledge of sales and marketing principles and practices.
Understanding of digital and social media marketing.
Knowledge of lead generation, CRM, and sales pipeline processes.
Understanding of market and competitor research methods.
Familiarity with manufacturing or capital equipment markets preferred.

Responsibilities

Assist in planning and executing marketing campaigns across digital, social media, email, trade shows, events, and other channels.
Maintain Palletizer Division's social media presence as part of the marketing mix.
Support direct sales personnel and independent representatives with materials and customer information.
Identify prospective customers through market research and lead-generation activities.
Qualify leads and communicate opportunities to sales personnel.
Develop and distribute promotional materials and sales collateral.
Assist with sales presentations, proposals, and customer communications.
Contribute to continuous improvement within Sales and Marketing functions.

Skills

Sales and marketing principles

Digital and social media marketing

CRM and sales pipeline management

Lead generation

Communication and presentation

Market and competitor research

Branding and materials consistency

Event and trade show support

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

CRM software

Microsoft Office Suite

Social media platforms

Video editing software (DaVinci Resolve/PowerDirector)

Job description

At Columbia we come to work every day driven by the belief that innovation can transform industries, empower communities, and create a more efficient, sustainable world.

With operations spanning five continents and a commitment to excellence in service and support, our purpose extends beyond engineering advanced equipment. We are pioneering innovation and paving a better tomorrow with factory automation solutions worldwide.

Summary:

The Sales & Marketing Specialist supports the Sales and Marketing functions of the Palletizer Division. This position assists in developing and implementing cohesive marketing initiatives, supports direct sales and independent sales representatives, identifies and qualifies prospective customers, and helps maintain consistent Columbia branding across marketing channels and materials.

The ideal candidate is motivated, results-oriented, organized, and capable of effectively supporting both sales and marketing activities in a manufacturing and capital equipment environment.

Assists with the planning and execution of marketing campaigns across digital, social media, email, trade shows, events, and other appropriate channels.
Assists the Marketing Manager in developing and maintaining the Palletizer Division's social media presence as part of the overall marketing mix.
Supports direct sales personnel and independent sales representatives with marketing resources, customer information, and sales-related materials.
Identifies prospective customers through market research, networking, referrals, digital channels, trade shows, and other lead-generation activities.
Contacts and qualifies prospective leads and communicates relevant opportunities to the appropriate sales personnel.
Facilitates the development and distribution of promotional materials and sales collateral to the sales team and independent representatives.
Assists with sales presentations, proposals, customer communications, and other sales-support activities as needed.
Maintains professional and technical knowledge through industry research, professional development, and participation in relevant educational opportunities.
Contributes to continuous improvement initiatives within the Sales and Marketing functions.
Works collaboratively with Sales, Marketing, Engineering, and other departments to support company and divisional objectives.
Maintain Marketing files and folders on the network.
Work with third party agencies for web and app updates and maintenance.
Willingness to travel to trade shows for set-up and tear-down.
Demonstrates flexibility by accepting new assignments and assisting other team members as business needs require.
Performs other duties as assigned.

Qualifications

To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The qualifications listed below represent the knowledge, skills, abilities, education, and experience preferred for the position.

Knowledge, skills and/or abilities:

Knowledge

General knowledge of sales and marketing principles and practices.
Understanding of digital and social media marketing.
Knowledge of lead generation, customer relationship management, and sales pipeline processes.
Understanding of market and competitor research methods.
Familiarity with manufacturing and capital equipment markets preferred.

Software

CRM (Customer Relationship Management) software
Microsoft Office Suite
Roxio Easy Media Creator Suite or comparable media software
Social media and digital marketing platforms
DaVinci Resolve and Power Director video editing software

Skills

Strong verbal and written communication skills.
Strong interpersonal, presentation, and relationship-building skills.
CRM and sales pipeline management.
Digital and social media marketing.
Use of digital camera, video camera and GoPro equipment.
Email marketing and campaign management.
Market and competitor research.
Sales presentation and proposal development.
Data analysis and reporting.
Strong organizational and time-management skills.
Ability to manage multiple priorities and meet deadlines.
Attention to detail and consistency in branding and communications.

Education and Experience

Bachelor's degree in Marketing, Business Administration, or a related field preferred.
Previous professional experience in sales, marketing, business development, or a related field.
Experience with capital equipment, industrial products, or business-to-business (B2B) sales and marketing preferred.
Experience supporting direct sales teams and/or independent sales representatives preferred.
Familiarity with CRM systems, social media platforms, trade shows, email marketing, and digital marketing tools.

Columbia Machine offers a full benefits package including medical, dental, vision, prescription drug, life insurance, flexible spending accounts, short and long term disability, 401(k), incentive compensation, paid holidays, paid time off, and tuition reimbursement. Equal Opportunity Employer - Women and Minorities are encouraged to apply. Columbia does participate in E-Verify. Applicants must be legally authorized to work in the United States. The company does not sponsor employment visas or work authorization.

Job Type: Full-time