Sales & Marketing Analytics Leader

capitalvacations; Myrtle Beach (SC); On-site; USD 120,000 - 160,000; Full time

Job summary

Capital Vacations in Myrtle Beach, SC is seeking a Business Operations Leader to own the analytics roadmap for sales and marketing. You will lead analysis of tours, conversions, and channel ROI, and build real-time Power BI dashboards for executives and field leaders.

Collaborate with data engineering during Fabric migration, translate insights into actionable recommendations, and support compensation modeling and forecasting. Strong leadership and storytelling are essential.

Qualifications

• Must have: Proven ability to partner directly with field sales and marketing teams and translate insights for non-technical audiences.
• 2+ years of experience in marketing, sales, or commercial analytics, including at least 2 years supporting consumer-facing sales or marketing.
• Strong expertise with Power BI (data modeling, DAX, Power Query) and SQL; experience with Microsoft Fabric or modern cloud data platforms.
• Demonstrated success building dashboards and analytical products that drive measurable business impact.

Responsibilities

• Own the analytics strategy and roadmap across core channels (tour generation, OPC/in-market marketing, digital and call center marketing, in-house marketing, etc.).
• Analyze the full funnel—lead to tour to show to close to upgrade—and identify drivers of VPG, take rate, net sales, and marketing ROI.
• Develop standardized KPIs, metric definitions, and scorecards for executives, regional leaders, and resort teams.
• Create and maintain advanced Power BI reports and semantic models (DAX measures, drill-downs, row-level security).
• Design and evaluate test-and-learn programs (A/B tests, pilots, control groups) for new offers, channels, and merchandising strategies.
• Collaborate with database and engineering teams to define business requirements for Microsoft Fabric data models and pipelines.
• Validate data integrity and reconcile data across CRM, marketing platforms, tour systems, and finance.
• Contribute to a future-state architecture that supports near-real-time reporting and advanced analytics (segmentation, propensity models, etc.).
• Serve as a trusted analytical advisor to field sales and marketing leaders; participate in key performance reviews and regional calls.
• Convert analytical findings into simple, actionable narratives operators can execute ('three levers to improve VPG this quarter').
• Build training and documentation to drive adoption of dashboards and self-service reporting.

Skills

Power BI

SQL

Microsoft Fabric

Job description

Capital Vacations in Myrtle Beach, SC is seeking a Business Operations Leader to own the analytics roadmap for sales and marketing. You will lead analysis of tours, conversions, and channel ROI, and build real-time Power BI dashboards for executives and field leaders.

Collaborate with data engineering during Fabric migration, translate insights into actionable recommendations, and support compensation modeling and forecasting. Strong leadership and storytelling are essential.