Sales Manager (Virtual Branch)

General Electric Credit Union; Cincinnati, Northern (OH, KY); Hybrid; USD 65,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid Time Off

401k with match

Tuition reimbursement

Volunteer opportunities

On-site clinics

Job summary

General Electric Credit Union is seeking a Sales Manager (Virtual Branch) to lead growth across digital channels and coach a team toward superior member engagement.

You will shape the virtual sales roadmap, partner with Marketing and Lending to optimize referrals and conversions, and drive performance across the virtual delivery network in a fast-paced environment.

Qualifications

• High School Diploma or GED; Bachelor’s Degree preferred.
• Five years of management experience in call center sales, operations, and strategy.

Responsibilities

• Owns growth strategy for all virtual sales channels and drives performance.
• Coaches and develops team members for consultative sales and member experience.
• Partner with Marketing, Lending, Digital and Operations to drive leads and conversions.
• Oversees virtual branch roadmap and omnichannel experiences.
• Establishes performance standards, goals, and staffing models.

Skills

Leadership

Coaching

Consultative selling

CRM analytics

Sales strategy

Change management

Communication

Digital banking

Project management

Team development

Education

High School Diploma or GED

Bachelor’s degree preferred

Job description

Sales Manager (Virtual Branch)

General Electric Credit Union is a not-for-profit, member-owned full service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky. At GECU, we pride ourselves on maintaining quality service, being an employee-friendly workplace, and developing our team members while teaching you the skills to lead you to career advancement opportunities.

Primary Duties and Responsibilities:

The Sales Manager (Virtual Branch) strategizes and sets the direction for assigned virtual sales and service functions while actively coaching, leading, and developing team members to proactively identify and provide solutions for the financial needs of our members. This role is responsible for driving performance, sales growth, and member engagement across virtual delivery channels and may oversee Virtual Relationship Consultants, outbound sales teams, contact center operations, extended-hours support teams, personal tellers, and specialized lending teams based on organizational needs. The Virtual Sales Manager partners with organizational leaders to ensure a consistent consultative sales culture, exceptional member experience, and achievement of strategic growth objectives.

Essential Responsibilities:

• Owns the growth strategy for all virtual sales channels, including member acquisition, wallet share expansion, and digital relationship growth.
• Develops and executes data-driven growth strategies utilizing CRM, member behavior insights, and book-of-business analytics to identify sales opportunities, deepen member relationships, and improve conversion performance.
• Accountable for the overall performance, profitability, and strategic direction of assigned virtual delivery channels.
• Responsible for the virtual branch roadmap, including expansion of digital banking capabilities, video banking, virtual appointments, omnichannel experiences, and emerging member service technologies.
• Identifies and evaluates new revenue opportunities, products, channels, and service models that support GECU's long-term growth objectives.
• Leads virtual sales operations across assigned delivery channels including Virtual Relationship Consultants and other assigned virtual sales teams.
• Directs sales activities related to assigned lending programs, including home equity products and specialized lending teams.
• Partners with Marketing, Retail, Lending, Digital, and Operations teams to develop lead generation, referral, and conversion strategies while prioritizing enhancements that improve virtual sales effectiveness and member experience.
• Establishes performance standards, sales goals, productivity expectations, and staffing models to support growth and member needs.
• Coaches and develops team members on consultative sales practices, referral generation, relationship management, and member experience excellence.

Education and Experience:

• High School Diploma or GED required; Bachelor’s Degree preferred.
• Five years of management experience in call center sales, operations, and strategy required; financial industry experience preferred.

Knowledge, Skills, and Abilities:

• Strong leadership, coaching, and talent development skills with the ability to build and sustain high-performing sales teams.
• Expertise in consultative selling, relationship development, and needs-based financial conversations.
• Ability to develop, execute, and optimize outbound calling, member outreach, and lead management strategies.
• Strong analytical and decision-making skills with the ability to leverage CRM data, sales metrics, and member insights to drive results.
• Ability to lead change, manage multiple initiatives, and execute strategic priorities in a fast paced environment.
• Strong business acumen with the ability to balance sales growth, member experience, operational efficiency, and financial performance.
• Excellent verbal and written communication skills with the ability to influence, motivate, and collaborate across departments.
• Knowledge of digital banking channels, virtual service delivery, and emerging technologies that enhance member engagement and sales effectiveness.
• Strong project management and organizational skills with the ability to prioritize resources, manage competing demands, and deliver results.
• Demonstrated problem-solving skills with the ability to identify opportunities, remove barriers, and implement effective solutions.
• Positive, professional, and member-focused approach with a commitment to service excellence.
• Ability to create a performance-driven culture through accountability, goal setting, sales coaching, and continuous improvement.

At GECU, we want to support your wellbeing by offering a wide range of benefits:

• Health, Dental and Vision insurance
• Life and Disability insurance options
• Paid Time Off starts accruing once hired and take your birthday off -paid
• 401k Retirement plan with up to a 10% match of your base gross compensation
• Tuition reimbursement opportunities & professional development
• Volunteer opportunities -and earn additional PTO hours!
• On-site clinics for Vaccines and Mammograms

And many more!

Come join GECU as we are a curated culture of respect, understanding, and mutual recognition. We believe forming bonds and connecting with each other only stands to strengthen the service we provide to our members in our mission of improving the Quality of Financial lives!

General Electric Credit Union is an Equal Opportunity Employer