Sales Manager - UniFirst

UniFirst

Richmond (VA)

On-site

USD 90,000 - 105,000

Full time

14 days+
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Benefits offered by this job

Vehicle mileage reimbursement
Cell phone reimbursement
401k and profit sharing
Health and life insurance
Employee Assistance Program (EAP)
Tuition reimbursement
30% employee discounts

Job summary

UniFirst is seeking a Sales Manager in Richmond, VA to lead an Outside Sales team and drive growth in assigned accounts. You will develop and execute the annual sales plan, coach reps, and accompany them on calls to sharpen skills. Strong relationship building and coaching abilities are essential.

The role requires a four-year degree preferred, 3+ years B2B sales with 2+ in management, and a valid driver's license with insurance compliance. Professional CRM and MS Office skills are expected.

Qualifications

  • 4 year college degree preferred.
  • 3+ years of successful business-to-business (B2B) new account sales and 2+ years in sales management preferred.
  • Valid non-commercial driver license and safe driving record.
  • Individuals who drive their personal vehicles for business will need to comply with UniFirst auto insurance requirements.

Responsibilities

  • Develop and implement annual Sales Plan and submit quarterly goals with monthly progress updates.
  • Coach and manage salespeople to maintain contact and gain appointments with assigned accounts.
  • Accompany Sales Representatives on calls to observe skills and help develop improvement plans.
  • Conduct product knowledge and selling skills training at weekly meetings.
  • Evaluate weekly sales performance and guide reps to achieve goals.
  • Perform other sales-related tasks and assist other managers as needed.

Skills

Territory management
B2B sales
Sales leadership
Coaching
MS Word
MS Excel
CRM software

Education

4 year college degree preferred

Tools

CRM software
MS Word
MS Excel

Job description

Job Description - Sales Manager - UniFirst (2604108)

Job Description

Description

As a Sales Manager you’ll be on the front line of our goal to find and develop “Customers for Life " in your protected territory. Through a strong work ethic and enthusiastic attitude, you will be responsible for building, developing, and leading your team of professional Outside Sales Representatives.

A Career with UniFirst Offers:
  • Training: With the most in-depth training platform in the industry, our employees get top quality skills training designed to enhance their performance and assist them with their career potential and advancement.
  • Career Mobility: We’re a growing company offering significant avenues for personal development and growth. Some companies like to promote from within, we love to!
  • Technology: UniFirst’s many cutting edge sales tools and innovative programs are designed with one purpose in mind – to help you succeed.
  • Family Culture: Our unique family-like culture is what makes UniFirst an organization that stands out from the rest.
  • Diversity: At UniFirst, you'll find an environment packed with different cultures, personalities, and backgrounds because we know it takes many kinds of people to make us successful.
Responsibilities of the Sales Manager

Develop and implement annual Sales Plan and submit Quarterly goals with monthly updates on progress to General Manager and other designated recipients.

Coach and manage salespeople in maintaining contact and gaining appointments with assigned accounts. Becomes personally responsible for Target Accounts at times there is no salesperson in a territory.

Accompany Sales Representatives on sales calls to observe skills and techniques and assist in developing action plans for skill improvement.

Conduct product knowledge and selling skills training at each weekly sales meeting.

Conduct formal weekly evaluation of overall sales performance and effectiveness of each Sales Representative. If necessary, assists/guides the Sales Representative in developing plans and strategies to achieve sales goals.

Perform other sales related tasks and assists other Sales Managers or other Location’s Department Managers

UniFirst offers the Benefits you need to excel as a Sales Manager:
  • Total compensation (including commission) can range from $90,000-105,000+ annually.
  • Vehicle Mileage and cell phone reimbursement
  • Cutting edge sales tools, including a data management device with CRM software
  • Full range of benefits including 401k and profit sharing, health and life insurance, Employee Assistance Program (EAP), disability coverage, vacation, sick time, paid holidays, tuition reimbursement, 30% employee discounts, and more
Qualifications
  • 4 year college degree preferred.
  • 3 or more years of successful business-to-business new account sales and with 2 additional years in sales management preferred.
  • Valid non-commercial drivers license and safe driving record
  • Individuals who drive their personal vehicles for business purposes will be required to comply with minimum auto insurance requirements per UniFirst's standards

General computer skills with a working knowledge of Microsoft Office including MS Word and Excel.

Company Overview:

UniFirst is an international leader in the $18 billion dollar garment services industry. We currently employ 14,000 team partners who serve 300,000 business customer locations throughout the U.S., Canada, and Europe. We were included in the top 10 of Selling Power magazine’s “Best Companies to Sell For” list and recognized on Forbes magazine’s “Platinum 400 – Best Big Companies” list. As an 80-year old company focused on annual growth, there’s never been a better time to join our outside sales team.

Primary Location
Work Locations

288 - RICHMOND, VA 4300 Castlewood Road Richmond 23234

Organization
Job
Employee Status

Regular

Job Level

Manager

Shift

1st Shift

Schedule

Full-time

Job Posting

Aug 14, 2026, 7:17:17 PM

UniFirst Corporation is an EEO/Affirmative Action Employer M-F-Disability-Vet

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