Sales Manager

AFP Management Corp; Windsor Locks (CT); On-site; USD 40,000 - 60,000; Full time

Job summary

AFP Management Corp. is seeking a proactive sales professional responsible for generating revenue through direct sales efforts, maintaining existing accounts, and prospecting new clients within hotel and catering contexts.

The role requires high organization, strong communication, and the ability to handle multiple events, contracts, and client requests, including tours and banquet planning.

Qualifications

• Minimum one year of outside sales experience, preferably hotel sales.
• Proven ability to solicit new business and manage client relationships.
• Strong written and verbal communication skills and organization.

Responsibilities

• Maintain contact with existing accounts across market segments.
• Qualify and pursue new accounts and leads.
• Schedule and conduct on-site client visits and property tours.
• Assist with banquet and event bookings, including menus and setup.
• Ensure accuracy of contracts, deposits, and payment methods.

Skills

Sales experience

Communication skills

Organizational skills

Customer service

Driver's license

Hospitality knowledge

Education

High School Diploma

Associate degree in hotel/restaurant management

Job description

Basic Function: Responsible for creating revenues through direct sales efforts necessary to achieve or exceed budgeted expectations, via maintaining existing accounts, prospecting new accounts, and handling customer inquiries.

Essential Duties:

• Maintains contact with all existing accounts in each market segment.
• Continually qualifies and re-qualifies new and existing accounts.
• Places follow-up phone calls on all leads within 48 hours.
• Maintains a minimum of 50 sales calls per week including 25 personal calls, 5 property tours, and 20 telephone calls.
• Maintains booking activity in accordance with established goals.
• Completes Daily Call Report, Weekly Activity Report and Weekly Call Plan and submits them to the Director of Sales.
• Documents all sales calls or client correspondence using correct forms.
• Participates in weekly Sales meeting on property.
• Maintains Account file information and trace systems as assigned.
• Schedules clients for on-site tours/visits.
• Solicits and books banquet day events food and beverage business (social and corporate). Assists clients by offering suggestions with regard to set-up, menus, decorations, etc.
• Books Social Room Blocks including Weddings, Family Reunions and Religious.
• Ensures proper use of the Sales System.
• Reviews all upcoming functions on a weekly basis with appropriate department heads. Ensures distribution of upcoming function sheets to appropriate department heads.
• Adheres to all of AFP Management's policies and procedures. (i.e., verifies banquet contracts, methods of payment, deposits, guarantees, etc.)
• Greets customer contact prior to the start or at first break, for each function and maintains contact with operation team &/or contact throughout the function to ensure that all arrangements are satisfactory.
• Follows-up on all completed banquet functions and solicits for future business.
• Sends thank you emails or notes as appropriate to clients at completion of all banquet functions.

Other Duties:

• Performs other duties as assigned.

Essential Requirements:

• High School Diploma
• Minimum of one year of previous Sales experience (preferably hotel sales).
• Successful record of outside sales solicitation and productivity.
• Strong organizational skills to facilitate the coordination of all departments in fulfilling the clients requests. Must possess ability to handle large amounts of paperwork and to set reasonable priorities.
• Assertive, innovative personality with a high level of initiative to solicit new business and assure that the client's needs can be met by the particular facility.
• Excellent communication skills both written and verbal enabling one to communicate with other hotel associates, guests, and business clients.
• Requires sitting and typing regularly and mobility enabling one to personally visit existing or perspective clients frequently and to escort clients/guests to all parts of the hotel, as appropriate.
• Valid driver's license to facilitate personal visits to new or existing clients.

Other Requirements:

• Associate degree in hotel and restaurant management is preferred, but not required.
• Team orientation facilitating interaction with all departments ensuring the achievement of overall property and company goals as well as individual goals.

Training Needs:

• Professional sales training techniques.
• Computer skills training.
• In-depth training of reservation system and the Sales and Marketing Manual.
• Familiarity with AFP Management properties, locations, facilities, etc.
• Training in providing quality guest service.
• Must complete all brand required training in the prescribed time frame.

Career Opportunities:

• Director of Sales