Director of Sales

PEG Company; Peabody (MA); On-site; USD 90,000 - 140,000; Full time

Job summary

PEG Company in Peabody, MA is seeking a Director of Sales to drive revenue growth across corporate, group, and leisure segments. You will develop strategic sales initiatives, manage key accounts, and lead the sales team to achieve annual goals.

The role requires strong relationship-building, RFP development, and coordination with marketing and revenue management to optimize profitability and market share.

Qualifications

• Bachelor’s degree in business, marketing, or related discipline.
• 2–5 years of experience as a sales manager; 3–5 years in hotel industry preferred.
• Outstanding communication and interpersonal skills.
• Proficient in MS Office and related software.
• Valid driver’s license and driving record meeting insurance requirements.
• Requires regular in‑person attendance, not a remote or hybrid role.

Responsibilities

• Develop and execute comprehensive sales plan targeting corporate, group, and leisure segments.
• Maintain and expand existing accounts; prospect new contacts through networking.
• Lead and mentor sales team; coordinate with marketing and revenue management.
• Conduct site visits and property tours with clients.
• Prepare RFPs, negotiate rates and concessions.
• Provide weekly sales reports to leadership.
• Collaborate with Front Office and F&B to enhance guest experience and revenue.
• Attend weekly sales meetings and set goals.

Skills

Communication

Interpersonal skills

MS Office

Education

Bachelor’s degree in business or marketing

Tools

MS Office

Job description

Description

The Director of Sales is responsible for developing and executing strategic sales and marketing initiatives to achieve revenue goals and grow the hotel's market share. They will utilize their strong sales acumen, relationship‑building skills, and industry knowledge to maximize revenues from corporate, group, and leisure segments. They will engage in proactive sales activities, maintaining existing account relationships and developing new contacts and accounts through networking. They will be responsible for driving overall revenue growth for the property by independently evaluating sales leads and determining their viability and alignment to the property’s sales and revenue strategy.

• They may provide direction and assign tasks to the sales coordinator or other members of the sales or events teams.
• Develop and implement a comprehensive sales plan, targeting corporate, group, transient, and other potential market segments.
• Ability to independently evaluate business and create requests for proposal (RFP) for potential clients. Negotiate rates and concessions for corporate negotiated rates.
• Develops relationships within the community to strengthen and expand customer base for sales opportunities.
• Provides accurate, complete and effective turnover to internal stakeholders to ensure they are successful in executing for the client.
• Accountable for sales goals, monitors progress toward those goals; responsible for attracting and retaining customers.
• Conducts site visits and property tours with prospective clients.
• Conducts weekly sales calls in person with local clients or via phone with remote clients.
• Understand the overall market, the strength and opportunities of competitive set hotels, local demand, economic trends and identify ways to sell against them.
• Uses all sales prospecting tools in a proactive manner, enters all sales activities in software as required, allowing for accurate tracking and analysis of weekly efforts and activities.
• Ensure business booked is within the hotel’s goals. Close the best opportunities for the property based on market conditions and individual property needs.
• Attend and contribute during weekly sales meetings, share information, set and revise goals to ensure achievement of hotel’s goals.
• Accurately compile weekly sales status reports for the hotel and distribute them to Regional Director of Sales, Regional Director of Operations, and General Manager.
• Ability to maneuver through the location/brand’s property management and reservation system.
• Provides guidance, direction, and training to other on‑property sales team members. Responsible for the recruitment and selection process and the performance management processes of property sales team members.
• Collaborate with the marketing team to create campaigns that support revenue goals, ensuring alignment with brand standards.
• Collaborate with revenue management to strategize and deploy effective sales strategies across all segmentations.
• Work closely with other departments (e.g., Front Office, F&B) to ensure a cohesive approach to guest experience and revenue generation.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree in business, marketing, or relevant discipline desired
• A minimum of 2-5 years of experience as a sales manager, 3-5 years of experience in a hotel, preferably in a sales or operations role.
• Outstanding communication and interpersonal skills.
• Proficient in MS Office suite and related software.
• Valid drivers’ license and a driving record that meets the company’s insurance requirements.
• Requires regular in‑person attendance, not a remote or hybrid role

Physical Requirements

• Ability to periodically travel to other locations, sometimes requiring overnight stay.
• Ability to use a computer for extended periods of time, either seated or standing.
• Ability to communicate both verbally and in writing.
• Excellent time management and organization skills
• Ability to occasionally lift and move up to 35 lbs.
• Ability to maintain flexible / extended work hours as needed by job demand and functions.