Sales Manager

Bethyl Laboratories, Inc; The Colony (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

PTO & Benefits

Team Events

Discounts

Job summary

Fritz's Adventure in The Colony, TX seeks a Sales Manager to drive group bookings and revenue from schools, youth orgs, corporate clients, and social groups. Lead sales campaigns, coordinate events, and partner with Operations, Marketing, and Finance to ensure seamless guest experiences.

The ideal candidate blends strong sales ability, customer service, and a passion for fun experiences. Full-time with base salary + commission; occasional weekend events may be required.

Qualifications

• Minimum 2–3 years of sales or account management experience in hospitality or events.
• Proven success achieving or exceeding sales targets.
• Strong interpersonal, communication, and presentation skills.
• Highly organized with attention to detail and multitasking ability.
• Proficiency with CRM systems, Microsoft Office, and POS/booking software.
• Able to work independently and in a fast-paced team.
• Willingness to work evenings, weekends, and holidays for events.
• Bachelor’s degree in Business, Marketing, Hospitality, or related field preferred.
• Full-time position with base salary plus commission.

Responsibilities

• Proactively identify and pursue new group sales opportunities with schools, camps, sports teams, church groups, corporate clients, and tour operators.
• Develop and maintain relationships with clients through calls, emails, and site visits.
• Create customized group packages and proposals to maximize profitability.
• Coordinate with Marketing on promotions and digital campaigns.
• Maintain a detailed sales pipeline and achieve monthly, quarterly, and annual goals.
• Serve as primary contact for booked groups from inquiry to post-visit follow-up.
• Coordinate with Admissions, F&B, Attractions, and Operations to ensure event success.
• Prepare itineraries, invoices, confirmations, and required documents.
• Support special events, buyouts, and private functions.
• Maintain client records in CRM/POS and prepare reports on activity and revenue.

Skills

Sales experience

Account management

Customer service

CRM proficiency

Microsoft Office

POS/booking software

Communication

Organization

Teamwork

Weekend availability

Education

Bachelor’s degree in Business/Marketing/Hospitality

Tools

CRM systems

POS software

Booking software

Microsoft Office

Job description

Fritz’s Adventure is now hiring a Sales Manager for our location in The Colony, Texas. Fritz’s is an experiential adventure park that brings people together through discovery, challenge and play. We offer two million cubic feet of attractions including zip lines, mazes, tunnels, ropes course, playgrounds and more.

The Sales Manager is responsible for driving group bookings and revenue by building relationships with schools, youth organizations, corporate clients, and social groups. This role focuses on selling and coordinating group visits, events, and park experiences that create unforgettable adventures for every guest.

The ideal candidate combines strong sales ability, exceptional customer service, and a passion for fun, active experiences. The Group Sales Representative works closely with the Revenue Manager, Operations Team, and Marketing Department to achieve attendance and revenue goals while ensuring seamless event execution.

Key Responsibilities:

Sales & Business Development

• Proactively identify and pursue new group sales opportunities with schools, camps, sports teams, church groups, corporate clients, and tour operators.
• Develop and maintain strong relationships with current and prospective clients through outbound calls, emails, networking events, and site visits.
• Create customized group packages and pricing proposals to meet client needs while maximizing profitability.
• Conduct outbound sales campaigns to drive advance bookings.
• Collaborate with the Marketing team on promotional materials and digital campaigns targeting group audiences.
• Maintain a detailed sales pipeline and achieve monthly, quarterly, and annual sales goals.

Event Coordination & Guest Experience

• Serve as the primary point of contact for all booked groups from inquiry through post-visit follow-up.
• Coordinate with internal departments (Admissions, Food & Beverage, Attractions, and Operations) to ensure event details are communicated and executed accurately.
• Prepare group itineraries, invoices, confirmations, and other required documentation.
• Support special events, buyouts, and private functions as assigned.

Administrative & Reporting Duties

• Maintain accurate and up-to-date client records in the CRM and/or POS.
• Prepare weekly and monthly reports summarizing sales activity, bookings, and revenue performance.
• Track deposits, payments, and outstanding balances in coordination with the Finance team.
• Monitor guest feedback and provide insight for continuous improvement.
• Assist in developing and refining group sales policies, procedures, and promotional materials.
• Work closely with the Revenue Manager to forecast group attendance, staffing needs, and revenue targets.
• Coordinate with the Operations team to ensure group arrival times, meal schedules, and attraction access are aligned with daily park operations.
• Partner with Marketing to identify seasonal sales opportunities and community engagement initiatives.
• Participate in trade shows, local business events, and community functions to promote the park’s group programs.

Qualifications:

• Minimum 2–3 years of sales or account management experience, preferably in hospitality, attractions, tourism, or event sales.
• Proven success achieving or exceeding sales targets.
• Strong interpersonal, communication, and presentation skills.
• Highly organized with strong attention to detail and ability to manage multiple bookings simultaneously.
• Proficiency with CRM systems, Microsoft Office, and POS or booking software.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Willingness to work occasional weekends, holidays, and evenings to support events or peak booking periods.
• Bachelor’s degree in Business, Marketing, Hospitality, or related field preferred (or equivalent experience).
• Full-time position with base salary + commission.
• Occasional support for night/weekend/peak season as needed.
• Indoor and outdoor work environment with variable weather and physical activity.

Why Join Us:

• Outstanding company culture
• PTO and Benefits
• Team Events
• Discounts

Location - Fritz's Adventure-The Colony - TX - 5651 Nebraska Furniture Mart Drive