Sales Manager

Guardian-Alarm; Southfield (MI); On-site; USD 90,000 - 125,000; Full time

Job summary

Guardian-Alarm is seeking a Sales Manager to lead our Residential and Commercial/Small Business sales efforts in the Michigan territory. You will hire, train, mentor, and manage a high-performing sales team, drive growth, and ensure excellent customer experiences across both segments.

You will develop strategic sales plans, analyze performance data, forecast targets, and collaborate with leadership to expand Guardian-Alarm's market presence.

Qualifications

• Excellent verbal and written communication skills.

Responsibilities

• Achieve growth and meet monthly residential and commercial sales targets by leading the sales team.

Skills

Communication

Sales leadership

Negotiation

Customer service

Supervisory leadership

Team motivation

Data analysis

Microsoft Office

Relationship building

Education

Bachelor's degree in Business, Sales, or related field

Tools

Microsoft Office Suite

Job description

The Sales Manager is responsible for leading and managing the overall sales efforts for both Residential and Commercial/Small Business customer verticals within their assigned territory. This role is accountable for developing and executing sales strategies, managing a team of sales professionals, achieving growth targets, and ensuring excellent customer experiences. The Sales Manager aligns departmental goals with company objectives and plays a key role in sustaining Guardian's strong market presence.

• Achieve growth and meet or exceed monthly residential and commercial sales targets by successfully managing the sales team.
• Hire, train, mentor, and manage sales representatives in both Residential and Commercial/Small Business segments.
• Organize and oversee schedules, territories, and performance of sales team members.
• Conduct timely and constructive performance evaluations; handle employee discipline and termination in accordance with company policy.
• Provide leadership that motivates and encourages the sales team to consistently achieve quotas.
• Develop and implement strategic sales plans to expand Guardian's customer base and strengthen its market presence.
• Review and analyze sales reports; use data to forecast, set targets, and identify new markets and customer preferences.
• Consult with potential customers to understand their needs and recommend appropriate equipment, products, or services.
• Ensure execution of sales strategies, promotional programs, and contests in line with annual objectives.
• Collaborate with VP of Sales on setting sales quotas, developing budgets, and creating retention programs.
• Monitor and approve departmental expenses.
• Represent the company at trade shows, industry events, and community networking opportunities.
• Resolve customer complaints and operational issues to ensure efficient and positive sales operations.
• Identify market trends, emerging opportunities, and competitive activity; provide insights to leadership for strategic planning.

Required Skills, Abilities, Education & Experience:

• Excellent verbal and written communication skills.
• Strong sales, negotiation, and customer service skills.
• Effective supervisory and leadership skills with the ability to inspire and drive results.
• Demonstrated ability to build and maintain strong client relationships.
• Excellent organizational skills with attention to detail.
• Strong time management and problem-solving abilities.
• Proven ability to drive the sales process from plan to close.
• Proficient in Microsoft Office Suite or related software.
• Ability to analyze data and provide actionable insights.Bachelor's degree in Business, Sales, or related field, OR equivalent work experience.
• At least 3–5 years of sales leadership experience in a service-based industry.
• Proven success in both residential and/or commercial sales leadership roles.
• Consistent record of meeting or exceeding sales targets.
• Experience in mentoring and developing sales professionals.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.