Sales Manager

Swickard Auto Group; Oakland (CA); On-site; USD 72,000 - 150,000; Full time

Benefits offered by this job

OTE of $72,000 - $150,000+/yr

Medical, dental, and vision insurance

Life insurance and supplemental cover

Paid time off and paid holidays

Career path — grow into GSM/GM roles

Employee vehicle purchase and service 

Job summary

Audi Oakland, part of Swickard Auto Group, seeks a results-driven Desk Manager to lead the sales floor. You’ll desk deals, coach consultants, and maintain a polished, pressure-free guest experience for luxury-brand buyers in the East Bay.

Candidates should have 2+ years of sales manager experience at a franchised dealership, with Audi or luxury-brand leadership as a plus. You’ll manage staffing, collaborate with Finance, and mentor your team toward GSM or GM roles within our 40+ rooftop network.

Qualifications

• 2+ years of Sales Manager or desk manager experience at a franchised dealership.
• Audi, Volkswagen, or luxury brand sales management experience a meaningful advantage.
• Confident at the desk -- you structure deals quickly and accurately without losing the guest relationship.
• Coaching-first leadership -- you develop your consultants rather than managing around them.
• Strong CRM discipline -- you hold the team to consistent follow-up and model it yourself.
• Valid driver's license with a clean driving record.

Responsibilities

• Lead the sales floor daily -- desk deals, manage consultant performance, and hold the guest experience standard from first contact through delivery
• Coach and develop the sales consultant team through regular one-on-ones, CRM reviews, and clear performance expectations
• Structure deals with accuracy and integrity, presenting options that serve the guest while protecting store gross
• Track and hold the team accountable to key metrics -- closing ratio, units, gross per vehicle, lead response time, and CRM compliance
• Partner with finance on clean deal handoffs and a smooth purchase process
• Manage floor coverage, scheduling, and staffing
• Recruit, interview, and onboard sales consultants with the General Manager
• Handle guest escalations with composure and a solution-first approach

Skills

Sales management

Desk management

Coaching

CRM discipline

Leadership

DMS (CDK, Reynolds & Reynolds, DealerS

Tools

CDK

Reynolds & Reynolds

DealerSocket

Tekion

Job description

Oakland, CA | Audi | Luxury European | Variable ops | Desk manager | Sales management experience required | Luxury brand experience preferred | East Bay | Bay Area | Veterans encouraged to apply | $72,000 - $150,000+/yr

IS THIS YOU?

• You're a proven sales manager or desk manager with 2+ years of experience -- you desk deals accurately and develop consultants through coaching
• You're ready to lead the floor at an East Bay Audi store where buyers are informed and expect a polished, pressure-free experience

WHO WE ARE

Audi Oakland is part of Swickard Auto Group, a hospitality company in the retail automotive space built on one idea -- be the favorite of our guests, our employees, and our manufacturing partners. We operate 40+ dealerships across the West Coast, Alaska, and Hawaii, and whether you're in Oakland or Anchorage, the standard is the same. Do right by people, every time.

WHAT YOU'LL DO

• Lead the sales floor daily -- desk deals, manage consultant performance, and hold the guest experience standard from first contact through delivery
• Coach and develop the sales consultant team through regular one-on-ones, CRM reviews, and clear performance expectations
• Structure deals with accuracy and integrity, presenting options that serve the guest while protecting store gross
• Track and hold the team accountable to key metrics -- closing ratio, units, gross per vehicle, lead response time, and CRM compliance
• Partner with finance on clean deal handoffs and a smooth purchase process
• Manage floor coverage, scheduling, and staffing
• Recruit, interview, and onboard sales consultants with the General Manager
• Handle guest escalations with composure and a solution-first approach

WHAT WE'RE LOOKING FOR

• 2+ years of Sales Manager or desk manager experience at a franchised dealership -- required
• Audi, Volkswagen, or luxury brand sales management experience a meaningful advantage
• Confident at the desk -- you structure deals quickly and accurately without losing the guest relationship
• Coaching-first leadership -- you develop your consultants rather than managing around them
• Strong CRM discipline -- you hold the team to consistent follow-up and model it yourself
• DMS experience preferred -- CDK, Reynolds & Reynolds, DealerSocket, Tekion, or equivalent
• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $72,000 - $150,000+/yr
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career path -- strong Sales Managers at Swickard grow into GSM and General Manager roles across a 40+ rooftop organization
• Employee vehicle purchase and service discounts

WHY AUDI OAKLAND

• The East Bay's buyers are diverse, tech-literate, and well-researched -- a sales manager who runs a transparent, polished floor earns their trust and their referrals
• Audi's performance lineup and growing electric models give a sales manager real product depth to coach around
• A sales manager who builds a disciplined, hospitality-first floor here builds repeat business that carries month to month
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the operating standard for the sales floor