Sales Manager

The Bluefields; Leland (NC); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

PTO and holidays

Professional development opportunities

Life insurance

Employee Assistance Program

Job summary

The Bluefields is seeking a results-driven Sales Manager to lead our sales and marketing efforts across senior living communities in North Carolina. You will drive occupancy growth by developing strategic plans, coordinating outreach, and building strong relationships with prospective residents and their families.

Ideal candidates will have 2–3 years of sales experience in related sectors, excellent communication skills, and proficiency with Microsoft Office and CRM tools.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–3 years of sales experience, preferably in senior living, healthcare, or hospitality.
• Strong sales, negotiation, and closing skills; excellent communication and interpersonal abilities.

Responsibilities

• Develop and execute strategic sales plans to achieve occupancy targets.
• Manage the entire sales process from inquiry to move-in with a personalized experience.
• Track sales activities, lead conversions, and occupancy trends with CRM.
• Build relationships with prospective residents, families, referral sources, and community partners.
• Collaborate with the Executive Director, staff, and corporate teams to align sales goals.

Skills

Sales skills

Negotiation

Closing skills

Communication

Education

Bachelor’s degree in Marketing or Business Administration

Tools

Microsoft Office Suite

CRM software

Job description

About The Bluefields:

At The Bluefields, we are dedicated to creating safe, comfortable, and vibrant communities where seniors can thrive. Our Sales Team plays a crucial role in ensuring our communities grow and thrive by connecting with prospective residents and their families, showcasing the value of our exceptional care and vibrant lifestyle.

We are currently seeking a dynamic, goal-driven, and customer-focused Sales Manager to join our team at The Bluefields. This role is vital in leading our sales efforts, building strong relationships, and driving occupancy growth within our senior living communities.

Why Join The Bluefields?

At The Bluefields, we foster a culture of compassion, leadership, and growth—for our residents and our team. We offer:

• Competitive salary

• Comprehensive health, dental, and vision insurance

• Paid time off and holidays

• Ongoing professional development opportunities

• Company-paid life insurance

• Company-paid Employee Assistance Program

Position Summary:

The Sales Manager is responsible for leading the community’s sales and marketing efforts, achieving occupancy goals, and building strong relationships with prospective residents, their families, and the broader community. This role requires strategic planning, proactive outreach, and a passion for helping seniors find their ideal living environment.

Essential Duties and Responsibilities:

• Sales & Marketing Strategy:

• Develop and execute strategic sales plans to achieve and exceed occupancy targets.
• Conduct market analysis to identify opportunities for growth and competitive advantages.
• Implement marketing campaigns, events, and outreach programs to generate leads.

• Lead Management:

• Manage the entire sales process, from inquiry to move-in, ensuring a seamless and personalized experience.
• Track and report on sales activities, lead conversions, and occupancy trends.
• Utilize CRM software to maintain accurate records of prospects and follow-up activities.

• Relationship Building:

• Build and maintain strong relationships with prospective residents, families, referral sources, and community partners.
• Represent The Bluefields at community events, networking opportunities, and professional gatherings.

• Team Collaboration:

• Work closely with the Executive Director, community staff, and corporate support teams to align sales efforts with community goals.
• Provide training and support to team members on effective sales techniques and customer engagement.

Qualifications

• Education:
  • Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• Experience:
  • Minimum of 2-3 years of sales experience, preferably in senior living, healthcare, or hospitality.
  • Proven track record of meeting or exceeding sales targets.
• Skills:
  • Strong sales, negotiation, and closing skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in Microsoft Office Suite and CRM software.
  • Ability to work independently, manage time effectively, and adapt to a fast-paced environment.
• Physical Requirements:
  • Ability to travel locally for community outreach and networking events.
  • Occasionally lift marketing materials up to 20 lbs.
• Certifications & Requirements:
  • Must successfully pass a background check and drug screening.
  • Valid driver’s license with a clean driving record (if travel is required).

If you are a motivated sales professional with a passion for making meaningful connections and driving results, we’d love to have you on our team.