Sales Manager

Signarama; Laurel (CA); On-site; USD 55,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Paid training and development

Brand support

Collaborative, fast-paced environment

Growth opportunities

Health, dental, and vision insurance

Paid time off and holidays

Profit Sharing Plan

Vehicle, phone, plus more allowance

Job summary

Signarama is seeking a motivated Sales Manager in Laurel, CA to lead revenue growth, develop new business, and strengthen customer relationships. You will oversee the sales process from prospecting to quoting and follow-up, coordinating with design, production, and installation teams to deliver high-quality signage and branding solutions on time and within budget.

The role requires strong communication, organization, and customer-service skills, with responsibilities including strategy

Qualifications

• Experience in sales, business development, account management, or sales leadership.
• Proven ability to meet sales goals and build long-term customer relationships.
• Strong communication, presentation, negotiation, and closing skills.
• Customer-focused with strong problem-solving abilities.
• Excellent organization, time management, and attention to detail.
• Able to manage multiple projects in a deadline-driven environment.
• Comfortable using CRM, estimating, email, and standard business software.
• Collaborates with design, production, and installation teams.
• High school diploma required; college degree is a plus.
• Valid driver’s license and reliable transportation may be required.

Responsibilities

• Develop and execute strategies to meet or exceed sales and revenue goals.
• Generate new business through prospecting, networking, referrals, outreach, and community involvement.
• Build and maintain strong relationships with new and existing customers.
• Meet with clients to understand goals, budgets, timelines, and signage needs.
• Recommend effective signage, graphics, displays, and visual branding solutions.
• Prepare estimates, proposals, presentations, and sales agreements.
• Manage the sales pipeline and follow up with prospects and customers.
• Identify opportunities to grow existing accounts with additional products and services.
• Coordinate with design, production, permitting, and installation teams on each project.
• Monitor project details to ensure satisfaction, deadlines, and quality standards.
• Resolve customer concerns professionally and maintain high client satisfaction.
• Track sales activity, forecasts, conversion rates, and KPIs.
• Coach and support sales team members where applicable.
• Stay informed about Signarama products, industry trends, competitors, and local market opportunities.
• Represent Signarama at networking events, trade shows, and community functions.

Skills

Sales leadership

Account management

Relationship building

Negotiation

CRM usage

Communication

Time management

Education

High school diploma

College degree

Tools

CRM systems

Estimating software

Microsoft Office

Job description

Benefits

• Health insurance

About the Role

Signarama is seeking a motivated, results-driven Sales Manager to lead revenue growth, develop new business, and strengthen relationships with our customers. This role is ideal for someone who combines sales leadership with excellent communication, organization, and customer-service skills.

You will oversee the sales process from initial prospecting and consultation through quoting, project coordination, and follow-up. You’ll work closely with customers, designers, production staff, installers, and ownership to deliver high-quality signage and visual branding solutions on time and within budget.

Responsibilities

• Develop and execute strategies to meet or exceed sales and revenue goals
• Generate new business through prospecting, networking, referrals, outreach, and community involvement
• Build and maintain strong relationships with new and existing customers
• Meet with clients to understand their goals, budgets, timelines, and signage needs
• Recommend effective signage, graphics, displays, and visual branding solutions
• Prepare accurate estimates, proposals, presentations, and sales agreements
• Manage the sales pipeline and maintain timely follow-up with prospects and customers
• Identify opportunities to grow existing accounts through additional products and services
• Coordinate with design, production, permitting, and installation teams throughout each project
• Monitor project details to ensure customer expectations, deadlines, and quality standards are met
• Resolve customer concerns professionally and maintain a high level of client satisfaction
• Track sales activity, forecasts, conversion rates, and other key performance indicators
• Coach, support, and hold sales team members accountable, where applicable
• Stay informed about Signarama products, industry trends, competitors, and local market opportunities
• Represent Signarama professionally at networking events, trade shows, and community functions

Qualifications

• Previous experience in sales, business development, account management, or sales leadership
• Demonstrated ability to meet sales goals and develop long-term customer relationships
• Strong communication, presentation, negotiation, and closing skills
• Customer-focused mindset with strong problem-solving abilities
• Excellent organization, time management, and attention to detail
• Ability to manage multiple projects and priorities in a deadline-driven environment
• Comfortable using CRM, estimating, email, and standard business software
• Ability to collaborate effectively with design, production, and installation teams
• High school diploma or equivalent required; college degree is a plus
• Valid driver’s license and reliable transportation may be required

Experience in the signage, printing, graphics, construction, advertising, or visual communications industry is preferred, but we are willing to consider strong sales professionals from other industries.

What We Offer

• Competitive compensation with performance-based earning opportunities
• Paid training and ongoing professional development
• Support from an established, recognized brand
• A collaborative, fast-paced work environment
• Opportunities for professional growth and advancement
• Health, dental, and vision insurance
• Paid time off and paid holidays
• Profit Sharing Plan
• Vehicle, phone, plus more allowance

About Signarama

Signarama helps businesses and organizations communicate their brands through custom signs, graphics, displays, vehicle graphics, banners, and other visual marketing solutions. We combine creative ideas, quality production, and attentive service to help customers bring their vision to life.

Signarama is an equal opportunity employer. Employment decisions are made without regard to legally protected characteristics.

Compensation: $55,000.00 - $100,000.00 per year

At Signarama, the world’s leading sign and graphics franchise, we offer you an unparalleled opportunity to develop and enhance your career within the industry. Recognized globally, we have nearly 900 locations across over 60 countries, offering limitless opportunities for professional growth.

Whether you're passionate about sales, have a flair for design, excel in production, or are skilled in installation or administration, Signarama has a place for you. Our expansive network provides an exceptional environment where your skills can flourish and where you can make a significant impact.

Working at Signarama means joining a family of professionals who are dedicated to innovation and quality. We take pride in our collaborative culture where creativity and efficiency are rewarded. We are on the lookout for individuals who are eager to drive their careers forward and make their mark in the signage industry.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchise should be made directly to the franchise location, and not to Signarama Corporate.