Sales Manager

Signarama Laurel, MD; Laurel (MD); On-site; USD 65,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Paid holidays

Profit sharing plan

Vehicle allowance

Phone allowance

Job summary

Signarama Laurel, MD is seeking a motivated Sales Manager to drive revenue growth and lead a high‑performing sales team. You will manage the full sales process from prospecting to closing, coordinate with design, production, and installation teams, and build lasting client relationships in the signage and visual branding space.

Ideal candidates bring proven sales leadership, exceptional communication and negotiation skills, and a track record of meeting or exceeding targets while delivering

Qualifications

• Experience in sales leadership or business development.
• Ability to meet sales goals and develop long-term customer relationships.
• Strong communication, presentation, negotiation, and closing skills.
• Customer-focused mindset with strong problem-solving abilities.

Responsibilities

• Develop and execute strategies to meet or exceed sales and revenue goals.
• Generate new business through prospecting, networking, referrals, outreach, and community involvement.
• Build and maintain strong relationships with new and existing customers.
• Meet with clients to understand their goals, budgets, timelines, and signage needs.
• Coordinate with design, production, permitting, and installation teams throughout each project.
• Monitor project details to ensure customer expectations, deadlines, and quality standards are met.
• Track sales activity, forecasts, conversion rates, and other KPIs.
• Coach and support sales team members, where applicable.

Skills

Sales leadership

Communication

Negotiation

Closing skills

Customer-focused

Organization

Time management

Multitasking

CRM usage

Education

High school diploma

College degree preferred

Tools

CRM

Estimating software

Microsoft Office

Job description

Benefits

• Health insurance

About the Role

Signarama is seeking a motivated, results-driven Sales Manager to lead revenue growth, develop new business, and strengthen relationships with our customers. This role is ideal for someone who combines sales leadership with excellent communication, organization, and customer-service skills.

You will oversee the sales process from initial prospecting and consultation through quoting, project coordination, and follow-up. You'll work closely with customers, designers, production staff, installers, and ownership to deliver high-quality signage and visual branding solutions on time and within budget.

Responsibilities

• Develop and execute strategies to meet or exceed sales and revenue goals
• Generate new business through prospecting, networking, referrals, outreach, and community involvement
• Build and maintain strong relationships with new and existing customers
• Meet with clients to understand their goals, budgets, timelines, and signage needs
• Recommend effective signage, graphics, displays, and visual branding solutions
• Prepare accurate estimates, proposals, presentations, and sales agreementsManage the sales pipeline and maintain timely follow‑up with prospects and customers
• Identify opportunities to grow existing accounts through additional products and services
• Coordinate with design, production, permitting, and installation teams throughout each project
• Monitor project details to ensure customer expectations, deadlines, and quality standards are met
• Resolve customer concerns professionally and maintain a high level of client satisfaction
• Track sales activity, forecasts, conversion rates, and other key performance indicators
• Coach, support, and hold sales team members accountable, where applicable
• Stay informed about Signarama products, industry trends, competitors, and local market opportunities
• Represent Signarama professionally at networking events, trade shows, and community functions

Qualifications

• Previous experience in sales, business development, account management, or sales leadership
• Demonstrated ability to meet sales goals and develop long-term customer relationships
• Strong communication, presentation, negotiation, and closing skills
• Customer-focused mindset with strong problem‑solving abilities
• Excellent organization, time management, and attention to detail
• Ability to manage multiple projects and priorities in a deadline‑driven environment
• Comfortable using CRM, estimating, email, and standard business software
• Ability to collaborate effectively with design, production, and installation teams
• High school diploma or equivalent required; college degree is a plus
• Valid driver's license and reliable transportation may be required

Experience in the signage, printing, graphics, construction, advertising, or visual communications industry is preferred, but we are willing to consider strong sales professionals from other industries.

What We Offer

• Competitive compensation with performance‑based earning opportunities
• Paid training and ongoing professional development
• Support from an established, recognized brand
• A collaborative, fast‑paced work environment
• Opportunities for professional growth and advancement
• Health, dental, and vision insurance
• Paid time off and paid holidays
• Profit Sharing Plan
• Vehicle, phone, plus more allowance

About Signarama

Signarama helps businesses and organizations communicate their brands through custom signs, graphics, displays, vehicle graphics, banners, and other visual marketing solutions. We combine creative ideas, quality production, and attentive service to help customers bring their vision to life.

Signarama is an equal opportunity employer. Employment decisions are made without regard to legally protected characteristics.