Sales Manager

Westbound & Down Brewing Company; Lafayette (CO); Remote; USD 50,000 - 65,000; Full time

Job summary

Westbound & Down Brewing Co is seeking a Sales Manager to drive sales growth and enhance brand visibility across the front range. This role involves managing key accounts, executing promotions, and developing relationships within the craft beer community. A rewarding salary structure and benefits await the right candidate who is proactive and passionate about craft beer.

Benefits

Vehicle allowance

Cell phone allowance

Paid Time Off

Health Insurance with employer contribution

Paid Dental/Vision Insurance

Professional development reimbursement

Beer, Food and Merchandise perks

Mileage reimbursement

Qualifications

• 2+ years in brewery or distribution sales required.
• Strong knowledge of craft beers and beer community.
• Valid Driver’s License and reliable transportation needed.

Responsibilities

• Manage 40+ account visits weekly to strengthen distribution.
• Execute promotions and events to boost brand awareness.
• Develop positive relationships with customers and distributors.

Skills

Communication

Negotiation

Time Management

Organization

Persuasion

Active Listening

Education

Cicerone Certification

Job description

Westbound & Down Sales Manager Position

Westbound & Down Brewing Co is a brewery with a deep Colorado roots that aims to infuse the spirit of the west into everything we create. Always consistent, expertly balanced, with a strong commitment to quality. Elevating adventure since 2015.

Job Description

Westbound & Down Brewing Co is seeking a motivated, ambitious and self starting individual to join our sales team as early as July 2025. This individual will be responsible for managing the sales within the front range and working with Elite Brands. To be successful the individual will aim to hit an average of 40 account visits per week. This position will report directly to our Head of Sales and will focus on growing sales within our distribution channel. In addition, this position is responsible for increasing consumer awareness of our brand and our taprooms/breweries by conducting various events such as beer festivals, tap takeovers, pint nights samplings/tastings, and more. A successful representative of WB&D will focus on building valuable relationships with our customers and distribution partners. While servicing our existing customers there will be an emphasis on consistently pursuing and adding new customers and business opportunities as well.

The Sales Manager role is ultimately charged with increasing the sales of our portfolio of highly awarded beers. This includes direct responsibility for key On and Off-Premise accounts, increasing sales and securing new distribution in existing and new accounts, and working closely with the distributor network in the assigned territory to maintain and develop all accounts.

The responsibilities of the position include, but is not limited to the following:

• Uncompromising pursuit of new On & Off-Premise distribution

• 40 + account visits weekly

• Call on existing key accounts to retain/develop existing distribution, secure new distribution, make timely presentations and introduce new and “limited release” beers

• Execute weekly On and Off-Premise promotions and periodic special events that generate brand awareness and consumer sampling, as well as new distribution at target accounts

• Develop and maintain strong, positive relationships with account staff and distributor sales personnel

• Assist in out of state distribution

• Set the standard for follow-up and follow-through in every aspect of the role

• Complete necessary administrative reporting and communications on a timely basis

• Maintain all sales goals and personal budgets outlined to you and your territory and other duties assigned by your manager

What you should have to apply:

• Mandatory two years + experience in brewery or distribution sales

• Experience with out of state sales and distribution is a plus

• Cicerone, or other beer certification strongly preferred

• Knowledge of all Westbound & Down beers, other craft beers and the craft beer community

• Strong oral and written communication - able to talk and write to others to convey information effectively

• Strong persuasion skills - able to influence others decision making or persuading others to change their minds or behavior

• Active listening skills - this is the key to all sales presentations, understanding your goals can only be achieved by listening to account needs and then filling those needs

• Excellent time management - able to be proactive and take initiative

• Excellent organization and coordination - able to manage priorities and routine functions effectively and efficiently

• Decision making skills - able to collect, assess, and interpret relevant information and make sound judgements

• Negotiation skills - bringing others together and trying to reconcile differences

• Valid Driver’s License with a clean driving record

• Reliable transportation

• Ability to occasionally deliver beer

• Ideal candidate will live in the greater Denver area

Pay & Benefits

• $50,000 - $65,000 + Bonus Structure

• Vehicle allowance

• Cell phone allowance

• Two weeks (10 days) of Paid Time Off in your first year with a generous increase each year of employment

• Eight paid holidays per year

• Health Insurance available with significant employer contribution

• Employer Paid Dental/Vision Insurance

• Employer reimbursed professional development opportunities

• Beer, Food and Merchandise perks

• Mileage reimbursement

This is a remote position.