Sales Manager

Hotel Equities; Encinitas (CA); On-site; USD 72,000 - 78,000; Full time

Benefits offered by this job

Competitive base salary + quarterly |n

Cell phone allowance

Medical, Dental & Vision Insurance

Paid Vacation, Sick Time & Holidays

401(k) Retirement Plan

Life Insurance

Employee travel discounts

Job summary

Hotel Equities is launching a refreshed hotel in Encinitas, CA. We seek a Sales Manager who will lead new business development, establish partnerships with local businesses, and drive revenue in the corporate, group, and leisure segments.

This role emphasizes relationship-building within the North County community, collaboration with operational teams, and active participation in local market events to position the property as a preferred destination.

Qualifications

• Minimum 2+ years of hotel sales experience preferred.
• Experience in hospitality, tourism, destination marketing, or related sales roles.
• Proven track record of developing new business and achieving revenue goals.
• Strong presentation, communication, networking, and relationship-building skills.
• Experience with CRM systems, sales reporting, and hotel sales processes.
• Ability to work independently while collaborating effectively with hotel leadership.
• Knowledge of the San Diego, North County, or Southern California hospitality market preferred.

Responsibilities

• Develop and execute sales strategies to reach revenue, occupancy, ADR, and market share goals.
• Prospect and secure new business within corporate, group, SMERF, sports, and leisure segments.
• Build and maintain relationships with local businesses, venues, and tourism stakeholders.
• Conduct outside sales calls, client meetings, tours, and networking events.
• Represent the hotel within Encinitas and North County business communities.
• Identify partnerships with local surf, wellness, and lifestyle brands.
• Prepare proposals, contracts, and sales presentations with accurate client data.
• Collaborate with revenue management and operations to maximize revenue opportunities.
• Monitor market trends and competitor activity for opportunities.
• Participate in community events, chamber activities, and industry functions.
• Respond to inquiries promptly and maintain excellent customer service.
• Support hotel leadership in achieving business objectives and profitability.

Skills

Hotel sales

Networking

Relationship-building

Presentation

Self-starter

Tools

CRM systems

PMS

Sales reporting

MS Office

Delphi/SalesPro

Job description

Pay Range

USD $72,000.00 - USD $78,000.00 /Hr.

Job Description

About HE

Hotel Equities, a multi-award-winning hotel development and hospitality management company, is seeking a dynamic, results-oriented Sales Manager to join our team.

If you're passionate about hospitality, take pride in your work, and enjoy creating positive experiences for guests and associates, we'd love to meet you. As Sales Manager, you'll play an important role in supporting hotel operations, delivering exceptional service, and helping our team achieve its operational and business goals.

About the Opportunity

Join the opening management team of a newly repositioned hotel just steps from the iconic Moonlight Beach in the heart of Encinitas, California. This hotel is being reimagined to reflect the vibrant coastal lifestyle that makes Encinitas one of Southern California's most desirable destinations, blending surf culture, wellness, local community, and modern hospitality. Located within walking distance of Moonlight Beach, Downtown Encinitas, boutique shopping, wellness studios, award-winning cafés, restaurants, and nightlife, the hotel serves a diverse mix of leisure travelers, families, business travelers, and weekend escape seekers. We're seeking an energetic, locally connected, and results-driven Sales Manager who is excited by the opportunity to help launch a refreshed hospitality experience and establish the hotel as a preferred destination in North County San Diego.

Job Purpose

The Sales Manager is responsible for generating new business, developing strategic partnerships, growing market share, and driving hotel revenue through proactive sales efforts. This highly visible role will focus on cultivating relationships throughout the local community while identifying opportunities across corporate, leisure, group, sports, and social segments. As a member of the opening management team, this individual will help shape the hotel's market positioning, build awareness throughout the community, and create a strong foundation for long-term commercial success.

What You'll Do

• Develop and execute sales strategies designed to achieve revenue, occupancy, ADR, and market share objectives.
• Prospect and secure new business opportunities within corporate, group, SMERF, sports, military, government and leisure travel segments.
• Build and maintain relationships with local businesses, event venues, government military, community organizations, and tourism stakeholders.
• Conduct outside sales calls, client meetings, property tours, presentations, and networking events.
• Represent the hotel within the Encinitas and North County business community.
• Identify opportunities to partner with local surf, wellness, fitness, and lifestyle brands that align with the hotel's identity.
• Prepare proposals, contracts, and sales presentations while maintaining accurate client and opportunity information.
• Collaborate with revenue management and operations teams to maximize revenue opportunities and guest satisfaction.
• Monitor market trends, competitor activity, and emerging demand patterns to identify revenue opportunities.
• Participate in community events, chamber activities, trade shows, and industry functions.
• Respond promptly to inquiries and ensure exceptional customer service throughout the sales process.
• Support hotel leadership in achieving overall business objectives and profitability goals.

What We're Looking For

• A relationship-focused sales professional who enjoys building partnerships and creating opportunities.
• An energetic self-starter who thrives in a fast-paced and entrepreneurial environment.
• A strong networker who enjoys being active in the local community.
• A commercially minded professional with a passion for hospitality and guest experience.
• A creative thinker who can identify unique partnerships and demand-generation opportunities.
• Someone excited about helping launch and grow a newly repositioned hotel in one of Southern California's most desirable coastal communities.

Qualifications & Experience

• Minimum 2+ years of hotel sales experience preferred.
• Experience in hospitality, tourism, destination marketing, or related sales roles.
• Proven track record of developing new business and achieving revenue goals.
• Strong presentation, communication, networking, and relationship-building skills.
• Experience with CRM systems, sales reporting, and hotel sales processes.
• Ability to work independently while collaborating effectively with hotel leadership.
• Knowledge of the San Diego, North County, or Southern California hospitality market preferred.

Technology & Systems

Experience with the following is preferred:

• Hotel CRM and sales management systems
• Property Management Systems (PMS)
• Revenue management platforms
• Microsoft Office Suite
• Delphi, SalesPro, or comparable hospitality sales systems

Physical Requirements

This position requires the ability to:

• Travel throughout the local market for sales calls, networking events, and client meetings.
• Attend occasional evening and weekend networking and community events.
• Sit, stand, walk, bend, and work on a computer for extended periods.
• Lift and carry marketing materials and event supplies as needed.

Why Encinitas?

This is more than a hotel sales job. It's an opportunity to help introduce a refreshed hospitality experience in one of California's most iconic beach communities. You'll spend your days building relationships within a vibrant local market known for its surf culture, lifestyle, entrepreneurial spirit, family-friendly atmosphere, and exceptional quality of life. From Moonlight Beach and downtown Encinitas to local businesses, community events, and destination partners, you'll play a key role in connecting visitors to everything that makes this community special.

Amazing Benefits at a Glance

• Competitive Base Salary + Quarterly Bonus Opportunity
• Cell Phone Allowance
• Medical, Dental & Vision Insurance
• Paid Vacation, Sick Time & Holidays
• 401(k) Retirement Plan
• Life Insurance
• Flexible Spending Account (FSA)
• Employee Assistance Program
• Reduced Hotel Rates
• Career Growth Opportunities
• Leadership Development Programs
• Employee Referral Program
• Paid Parental Leave
• Exclusive Travel, Entertainment & Retail Discounts

Join the Opening Team

If you're passionate about hospitality, love building relationships, and want to be part of launching a hotel that embodies the laid-back surf and coastal lifestyle of Encinitas, we'd love to meet you. Help us create a destination where visitors can experience the best of Moonlight Beach, Old Encinitas, and the vibrant North County community while building a successful and rewarding sales career.