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Landscapes by Terra, Inc. seeks a Sales Director to lead the sales strategy and coach the Design/Sales team. You will guide project design and estimating reviews while aligning with production, marketing, and executive leadership to deliver a client-centric experience.
You will drive revenue through residential, commercial, and HOA markets, set targets, and manage budgets, commissions, and incentives. Strong CRM and AI-enabled tools usage is expected.
Lead sales strategy and team development as Sales Director for a company in the landscape and design-build industry. This role combines strategic planning with hands-on leadership of the Design/Sales team to achieve individual and team sales goals, strengthen client relationships, and support profitable growth. You will coach sales and design professionals, guide project design and estimating reviews, and collaborate with production, marketing, and executive leadership to deliver a consistent, client-focused experience.
Develop and execute sales strategies aligned with the company’s strategic plan to achieve revenue goals, grow the client base, and expand into target markets.
Set annual and quarterly sales targets, monitor performance, and continuously improve the sales and design process.
Lead, coach, and develop the Design/Sales team through clear expectations, ongoing feedback, and twice-yearly performance reviews.
Support recruiting and oversee onboarding, partnering with production to identify training needs and develop training plans.
Review and approve landscape designs, project scopes, and estimates for quality, technical accuracy, constructability, pricing integrity, profitability, and alignment with client expectations.
Lead weekly, data-driven sales meetings to review the pipeline, department scorecard, progress toward goals, and next steps.
Ensure consistent CRM use to track client interactions, sales activity, and team performance.
Develop and manage the sales budget, including salaries, commissions, and incentives; partner with the Executive Director to create divisional bid budgets.
Define and review sales compensation plans, assist with competitive pay bands, and review and approve monthly sales commission sheets.
Build long-term client relationships, lead high-level negotiations, and resolve customer concerns to support satisfaction and retention.
Pursue new business with residential, commercial, and HOA clients, and develop relationships with property managers, general contractors, and developers.
Collaborate with marketing on sales strategy, customer experience, and market research, and represent the company at industry events and conferences.
Bachelor’s degree in Business, Horticulture, Landscape Architecture, or a related field.
At least 5 years of sales experience, including consistent achievement of sales goals of $1.5 million–$2 million or more.
At least 3 years of management or supervisory experience, with demonstrated success leading, mentoring, and developing sales teams.
Strong understanding of the landscape and design-build industry, including sales approaches and estimating. At least 1 year of design-build or landscape construction experience is preferred.
Proven ability to evaluate landscape designs, project scopes, and estimates for quality, accuracy, constructability, and profitability.
Experience developing and executing sales strategies, analyzing performance, and improving sales processes.
Proficiency with industry estimating and CRM software and Microsoft Office applications, plus experience using AI-powered tools to improve efficiency, communication, reporting, and decision-making.
Strong negotiation, communication, relationship-building, analytical, and problem-solving skills, with a client-focused approach.
Emotionally intelligent leadership, adaptability through change, and the ability to collaborate across departments.
Valid driver’s license.
Ability to meet the role’s physical demands: sitting, standing, walking, and/or computer work over an 8-hour workday; navigating varied terrain; working in all weather conditions; and lifting, pulling, and/or pushing 25 pounds.
Base + Commission and/or Bonuses
Medical, Dental, Vision
Retirement
Short Term Disability
PTO
Paid Holidays
Company Take Home Vehicle
Company Assets