Sales Manager

Bethany Village Graceworks; Dayton (OH); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Competitive wages and paid training

Health, Dental, Vision and Life

Short-Term and Long-Term Disability

403(b) Retirement Account

Tuition Reimbursement

Generous PTO

Job summary

Graceworks Lutheran Services, Centerville OH, seeks a Sales Manager to lead the Senior Living Sales team across Assisted Living, Memory Care and Independent Living. Initial focus will be Memory Care fill, then cross-coverage as needed.

You will supervise the team, manage pipeline, set goals, and report results to the Director of Marketing and Advancement. Responsibilities include coordinating with clinical/nursing, move-in processes, marketing campaigns, and referral sources while ensuring CRM

Qualifications

• 3+ years of senior living sales experience in Assisted Living or Memory Care.
• 2+ years supervising, coaching, or leading a sales team.
• Proficiency with CRM platforms and Microsoft Office.
• Bachelor's degree or equivalent experience.
• Excellent written, verbal, and presentation skills.
• Valid driver's license and reliable transportation.
• Occasional evenings and weekends for tours, events and open houses.

Responsibilities

• Lead initial fill and stabilization of Memory Care, with cross-coverage as needed.
• Sustain census in Independent Living through strong pipeline management.
• Set and track department goals for inquiries, tours, conversions, and move-ins.
• Plan for Assisted Living turnover, wait list management and rapid re-fill.
• Supervise, coach, and develop the sales team; manage scheduling and onboarding.
• Coordinate with Clinical/Nursing, Move-In, and Marketing for campaigns.
• Build relationships with referral sources and ensure CRM accuracy.
• Prepare census forecasts and weekly/monthly sales reports.

Skills

Senior living sales

Pipeline management

Team leadership

CRM (Salesforce/Sherpa)

Communication skills

Time management

Education

Bachelor's degree in business/marketing/healthcare administration

Tools

CRM platforms

Microsoft Office/365

Job description

A Century of Meaningful Work!

Graceworks Lutheran Services is a not-for-profit organization serving over 2000 older adults and adults with disabilities. We are a leader in offering services and settings that inspire and support a sense of home when people experience challenging and changing circumstances to aging and living with disabilities.

At Bethany Village, we pride ourselves on providing top-of-the-line care to all residents. Our 100 acre property is centrally located in the city of Centerville, OH and features well-appointed living options, situated on our beautifully landscaped grounds.

Our caring and devoted staff are more than just a team of people that work together; we truly are a family. We are always looking for highly motivated, compassionate, and dedicated individuals to join our team.

SomePeople Don't Just Have a Job. They Have a Calling.Every Day at Graceworks, Someone's Life Is Better Because You Showed up!

Position Summary:

The Sales Manager leads the day-to-day operations of the Senior Living Sales team, with primary responsibility for driving and sustaining census across Assisted Living, Memory Care, and Independent Living (IL). The Sales Manager's initial focus will be the fill of our newly expanded Memory Care, after which the role will settle into cross-coverage of all areas as needed. The Sales Manager supervises the sales team and owns pipeline and census performance. The role takes on the daily operational leadership of the department, including staffing, coaching, pipeline management, and routine decisions, and reports to the Director of Marketing and Advancement.

Status: FullTime - Exempt

Key Responsibilities:

Census & Sales Leadership

• Lead the initial fill and stabilization of our newly expanded 56-bed Memory Care, then provide cross-coverage across Assisted Living, Memory Care, and Independent Living as needed.
• Sustain census in Independent Living through strong pipeline management.
• Set and track department goals for inquiries, tours, conversions, and move-ins, and report results regularly to the Director.
• Plan for and respond to ongoing Assisted Living turnover, including wait list management and rapid re-fill of vacancies.

Team Supervision

• Supervise, coach, and develop the sales team.
• Conduct regular one-on-ones, pipeline reviews, and performance evaluations, and handle on-boarding and training of new team members.
• Manage scheduling and coverage.
• Foster a collaborative, accountable team culture.

Cross-Training & Independent Living Coverage

• Maintain working proficiency in Independent Living sales, and support or sell as needed.
• Lead cross-training so team members can cover across Assisted Living, Memory Care, and Independent Living.

Cross-Departmental Coordination

• Partner with Clinical/Nursing, Care Planning, Resident Services, and Move-In Coordination to ensure smooth assessments and transitions.
• Collaborate with Marketing on lead generation, events, referral outreach, and campaign performance.
• Build and maintain relationships with referral sources, including hospital discharge planners, physicians, elder law attorneys, and geriatric care managers.

Operations & Reporting

• Ensure accurate, timely CRM documentation and pipeline reporting.
• Prepare census forecasts and weekly/monthly sales reports for the Director and leadership.
• Ensure all sales and marketing activities comply with fair housing, state regulations, and organizational policy.
• Escalate issues and strategic decisions to the Director as appropriate.

Qualifications:

Required

• Bachelor's degree in business, marketing, healthcare administration, or a related field, or equivalent experience.
• 3+ years of senior living sales experience, with a proven record of filling and sustaining census in Assisted Living and/or Memory Care.
• 2+ years of experience supervising, coaching, or leading a sales team.
• Strong consultative selling skills and comfort working with prospects and families through emotionally sensitive decisions.
• Working knowledge of Independent Living sales, or willingness to be cross-trained.
• Proficiency with CRM platforms (e.g., Salesforce, Sherpa, etc.), Microsoft Office/365, and standard reporting tools.
• Excellent written, verbal, and presentation skills.
• Strong organizational, time-management, and follow-up discipline.
• Valid driver's license and reliable transportation.
• Occasional evenings and weekends for tours, events, and open houses.

Preferred

• Experience launching or filling a new community or expansion.
• Experience in a Life Plan / CCRC setting.
• Familiarity with Ohio assisted living regulations and admission requirements.
• Experience with referral source development and community outreach.

Benefits:

As a team member at Graceworks Lutheran Services, we offer:

• Competitive wages and paid training
• Health, Dental, Vision and Life Insurance
• Short-Term and Long-Term Disability
• 403(b) Retirement Account
• Tuition Reimbursement
• Generous Personal Time Off (PTO) Offering

We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.