Sales Manager

AC Hotels by Marriott, Auburn; Auburn (AL); On-site; USD 55,000 - 75,000; Full time

Job summary

RAM Hotels is seeking a Sales Manager to lead the sales department, drive revenue, and build lasting relationships with clients for our Auburn-area properties. The role emphasizes strategic selling, target achievement, and proactive client engagement.

You will develop sales plans, coordinate marketing efforts, and mentor the sales team to exceed occupancy and ADR targets while ensuring guest satisfaction and brand standards across the hotel portfolio.

Qualifications

• Must have a high school diploma or equivalent.
• Sales experience required; 2–3 years preferred.
• Progressive sales experience is a plus; demonstrated success in building client relationships.

Responsibilities

• Direct the day-to-day activities of the sales department; plan, organize, and assign work; develop and communicate strategies and goals; train and advise team of policies and procedures.
• Develop business through direct sales solicitation; secure new clients; maintain existing clients while executing sales plans to maximize profitability.
• Develop and assist with the hotel’s marketing and sales strategy; implement the marketing and sales plan; analyze demand segments and competitor positioning.
• Analyze current and potential market sales and trends; coordinate activities to increase revenue and market share; conduct competitor pricing and product analysis.
• Prepare departmental budget; forecast occupancy fluctuations; direct selling activities to maximize revenue; meet budgeted RevPAR.
• Achieve sales revenue goals by selling to in-house guests and outside prospects; conduct site visits, telemarketing, and networking events.
• Support Guest Services as the hotel’s driving philosophy; generate proposals, contracts, and guest correspondence; ensure guest satisfaction.

Skills

Travel up to 20%

Persuasive communication

Fast-paced environment

Flexible schedules

Written and verbal communication

Multitasking

Active listening

Problem solving

Attention to detail

Education

High school diploma or equivalent

2–3 years sales experience

1 year progressive sales experience

Job description

Who Are We?

RAM Hotels – a dynamic, thriving,innovative hotel management company headquartered in Columbus, Georgia. Over the last few years, we have quietly andsteadfastly taken our place as a leader in the hospitality industry ofcorporate America; while serving some of the most well-known midscale hotelbrands in key markets throughout the Alabama and Georgia region. We strive to meet our customers’ demandswhile continuously changing the perception of the hospitality industry. When you join RAM Hotels, you do more thansimply switch companies to advance your career, you become part of the RAMHotels family!

POSITION:Sales Manager

JOB SUMMARY

The questionis, can you generate sales? Are youdriven to generate sales? Do you know what is important for a successful sale? Do you enjoy making presentations andbuilding long-lasting relationships to ensure that you are successful? Are you a natural-born leader who isconfident in your ability to make independent decisions? Are you an influencer who is motivated tomake it happen? Have you planned salespromotions, set sales goals, created advertising material, or trained a salesstaff? If you have this type of salesmindset – this is the job for you! Asthe Sales Manager, you will be responsible for revenue production for the hotelwhile meeting or exceeding planned revenue objectives for occupancy and averagedaily rate (ADR). You must know how tosell the “product”.

JOBRESPONSIBILITIES

• Direct the day-to-day activities of the sales department;plan, organize, and assign work as needed, develop and communicatestrategies and goals, train and advise team of policies and procedures;develop business through direct sales solicitation; secure new clients; maintainexisting clients while executing sales plans strategy to maximizeprofitability of the hotel; follow up on leads to gain additional business
• Increase profitable sales volume for the hotel by meeting andexceeding the financial and proactive selling goals established by executivemanagement; ensure all pertinent aspects of solicitation, closing, and clientcommunications are complete and documented
• Develop and assist with the hotel’s marketing and salesstrategy based on the hotel’s state and strengths within each marketsegment; implement hotel’s marketing and sales plan; become familiar withthe hotel’s demand segment and takes advantage of hotel’s strengths againstcompetitors while analyzing the competitors’ strengths and weaknesses
• Analyze current/potential market sales and trends; coordinateall activity to maintain and increase revenue and market share throughadded business volume and increase rate; conduct ongoing competitorpricing and product analysis to ensure proper rate positioning and productoffering relative to the competition
• Prepares departmental budget that reflects the hotel’sbusiness plan; forecast occupancy fluctuations and direct sellingactivities to maximize revenue; forecast occupancy changes based on marketconditions; meet or exceed budgeted revenue per available room (REVPAR) forthe hotel
• Achieve sales revenue goals by managing to sell in-houseguests (this may include greeting tours, converse with guests during thecontinental breakfast and the rest of their stay with us) and room nightsthrough outside sales calls, telemarketing, hotel site visits to includebanquet facilities and tours, networking events; etc.
• Support Guest Services as the hotel’s driving philosophy;demonstrates a commitment to Guest Services by responding to guests needsand providing resolution; execute the operational aspects of businessbooked (generating proposals, contracts, and guest correspondence)
• Perform other tasks as necessary or required to meet orexceed guest satisfaction

PROFESSIONAL EXPERIENCE

• High school graduate or equivalent andtwo to three years work-related experience (Sales experience required)
• One year of progressive Salesexperience

INDUSTRYEXPERIENCE

• Previous experience in the hospitalityindustry (preferred)
• Experience in hospitality sales,policies, and procedures (preferred)

REQUIRED SKILLS

• Must be able totravel – up to 20%
• Persuasive interpersonal skills,self-directed, and independent
• Ability to work in a fast-pacedenvironment
• Must be flexible to work variedschedules
• Excellent written and oral communicationskills
• Ability to multi-task, listenattentively, problem-solve, and pay attention to detail

ESSENTIAL SKILLS

• Ability to express compassionwhile remaining composed; ability to remain calm and focused while workingunder pressure
• Ability to understand financialdocuments, information, data, etc.; and the ability to integrate
• Promote the property bydemonstrating a “top-notch” attitude toward our guests which includesanticipating the guests needs – be proactive
• Ensure that you are always apositive representation of the property; embrace and respect diversity andmulticultural environments

BENEFITS

RAM Hotels hire the best people; we workextremely hard to provide benefits that make work-life balance that much moreenjoyable. As a leader in thehospitality industry, we promote advancement opportunities, we offer our eligibleemployees comprehensive health benefit packages for you and your family,vacation time, quarterly bonuses, 401K, and other additional perks being an employee of RAMHotels.

RAM Hotels

isan Equal Opportunity/Affirmation Action employer. All qualified applicants will receiveconsideration for employment without regard to race, color, religion, sex,national origin, disability, or protected veteran status.