Sales Manager

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 103,000 - 121,000; Full time

Job summary

The Coca-Cola Company seeks a Sales Manager to lead a portfolio of customers, shaping growth strategies and building trusted executive relationships. You will act as a strategic advisor, conducting reviews that drive joint business plans and aligning cross-functional resources to deliver integrated beverage solutions.

You will influence senior stakeholders, prioritize opportunities, and deliver disciplined execution while embracing a culture of continuous improvement and accountability for

Qualifications

• Bachelor’s degree or equivalent work experience is required.
• 3+ years of successful sales, account management, business development, or customer leadership experience with a track record of profitable growth.
• Strong business acumen to identify customer needs and growth opportunities and develop value-driven recommendations.
• Experience leading annual business planning, executive reviews, and translating insights into growth strategies.

Responsibilities

• Lead a portfolio of customers with growth strategies that create long-term value.
• Build deep relationships with customer decision-makers and executives as a strategic advisor.
• Conduct impactful business reviews to align priorities and joint business plans.
• Activate cross-functional resources across Operations, Marketing, and Finance.
• Influence senior stakeholders, navigate ambiguity, and deliver results.
• Foster continuous improvement, collaboration, and accountability for customer success.

Skills

Account Management

Business Development

Business Planning

Collaborative Leadership

Communication

Consultative Sales Management

Contract Agreements

Customer Insights

Customer Relationship Management (CRM)

Customer Service

Decision Making

Discovery

Driving Execution

Influencing

Marketing

Microsoft Excel

National Account Sales

Negotiation

Pitch Presentations

Sales Forecasting

Sales Management

Sales Process

Education

Bachelor’s degree or equivalent work experience

Job description

Job Description Summary

Our vision is loved brands, done sustainably, for a better-shared future. We strive to serve our customer's businesses, refresh their guests, and grow together. As a Sales Manager, you will manage all aspects of a customer’s business, including strategic assessment, sales forecasting, conducting regular business reviews, and effectively activating and implementing the beverage strategy.We are looking for people passionate about building relationships who are results-driven and embody our leadership and growth behaviors.

What You’ll Do for Us

Lead a portfolio of customers by developing growth strategies that create long‑term value for both the customer and The Coca-Cola Company. Build deep, trusted relationships with customer decision‑makers and executive leaders, serving as a strategic advisor who understands their business, priorities, challenges, and growth ambitions. Conduct impactful business reviews that go beyond performance reporting to establish a clear growth agenda, align on priorities, and strengthen customer commitment to joint business plans. Activate and lead cross‑functional resources across the Coca-Cola system, including Operations, Marketing, and Finance to deliver integrated solutions for customers. Influence senior‑level customer stakeholders to gain alignment, remove barriers, and advance strategic initiatives that drive mutual business results. Demonstrate ownership of your business by prioritizing opportunities, navigating ambiguity, and delivering results through disciplined planning, execution, and follow‑through. Foster a culture of continuous improvement, collaboration, and accountability while contributing positively to team performance and customer success.

Qualification & Requirements

• Bachelor’s degree or equivalent work experience is required.


• 3+ years of successful sales, account management, business development, or customer leadership experience with a demonstrated track record of delivering profitable growth.


• Strong business acumen with the ability to identify customer needs, uncover growth opportunities, and develop fact‑based recommendations that create value for both the customer and The Coca-Cola Company.


• Proven experience leading annual business planning, conducting executive business reviews, and translating insights into actionable growth strategies and measurable results.


• Exceptional communication, presentation, storytelling, negotiation, and influencing skills, with the ability to communicate effectively in both customer‑facing and executive‑level settings.


• Strategic thinker who anticipates customer, category, and industry trends and proactively develops solutions that support long‑term business growth.


• Demonstrated ability to lead through collaboration by activating cross‑functional resources, aligning stakeholders, and driving execution across complex customer opportunities.


• This emphasis aligns with the existing Sales Manager role description and collaboration expectations.


• Proven ability to manage ambiguity, prioritize competing demands, and operate with a high degree of ownership and accountability.


• This reflects qualities highlighted in your interview and leadership materials regarding thriving in ambiguity and independent business leadership.


• The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills

• Account Management


• Business Development


• Business Planning


• Collaborative Leadership


• Communication


• Consultative Sales Management


• Contract Agreements


• Customer Insights


• Customer Relationship Management (CRM)


• Customer Service


• Decision Making


• Discovery


• Driving Execution


• Influencing


• Marketing


• Microsoft Excel


• National Account Sales


• Negotiation


• Pitch Presentations


• Sales Forecasting


• Sales Management


• Sales Process

Pay Range

• United States: 103,000 - 121,000 USD Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience.


• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.


• Annual Incentive Reference Value Percentage: 15


• Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.


• Location(s): United States of America


• City/Cities: Atlanta


• Travel Required: 00% - 25%


• Relocation Provided: No


• Job Posting End Date: November 5, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.