Sales Manager

Expo Convention Contractors Inc.; Anaheim (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

A leading event services company in Anaheim, CA is seeking a Sales Manager to drive sales growth and maintain client relationships. The role involves developing sales strategies, managing accounts, and leading negotiations while collaborating with internal teams. Ideal candidates should have a Bachelor's degree in relevant fields and 2+ years of sales experience, with familiarity in the tradeshow or event planning industry preferred. The position is full-time, on-site, and includes occasional travel.

Qualifications

• Proficiency in sales strategies and business development.
• Strong skills in client relationship management and effective communication.
• Knowledge of event management, exhibit design, and marketing processes.
• Familiarity with tradeshow industry trends.
• 2+ years of sales experience, preferably in the event industry.

Responsibilities

• Identify and pursue new business opportunities.
• Develop sales strategies and manage customer accounts.
• Lead negotiations and collaborate with internal teams.
• Document sales activity in CRM tools.
• Attend networking events and client entertainment activities.
• Maintain client touchpoints via calls, email, video, and in-person meetings.
• Coordinate between clients and internal departments for projects.

Skills

Sales strategies

Account management

Client relationship management

Effective communication

Negotiation

Team collaboration

Microsoft Office

Education

Bachelor’s degree in Sales, Marketing, Business Administration, or related field

Tools

NetSuite

Microsoft Office

Job description

Expo Convention Contractors Inc., founded in 1995, is a family-owned business specializing in creating unforgettable experiences for clients and their events. We excel in designing, assembling, and managing unique tradeshow displays and exhibit stands tailored to specific client needs. With over 30 years of experience and a team of 150+ in‑house professionals, including experts in graphic and industrial design, carpentry, and custom fabrication, we prioritize perfection in every project. Our commitment to quality and attention to detail have allowed us to grow into a trusted partner for events across the nation and internationally, supporting over a million exhibitors worldwide.

Role Description

This is a full‑time on‑site role for a Sales Manager based in Anaheim, CA. The Sales Manager will be responsible for driving sales growth by identifying and pursuing new business opportunities, maintaining client relationships, and achieving revenue targets. Daily activities include developing sales strategies, managing customer accounts, leading negotiations, and collaborating with internal teams on project planning and execution to ensure client satisfaction. Additionally, the Sales Manager will be expected to monitor market trends and competitor activity to maintain a competitive edge within the industry.

Responsibilities

• Prospect, qualify, and close new business while maintaining and growing existing client accounts.
• Own all sales activity from initial outreach through contract execution and post‑event follow‑up.
• Accurately document all sales activity in NetSuite or other CRM tools.
• Lead all client‑facing sales communication including proposals, budgets, and timelines.
• Prepare and manage initial master budgets.
• Draft, negotiate, and execute sales contracts.
• Maintain consistent client touchpoints via phone, email, video calls, and in‑person meetings.
• Serve as liaison between clients and internal departments.
• Participate in internal sales meetings and lead client meetings.
• Ensure accurate invoicing and follow up on deposits and balances.
• Maintain knowledge of EXPO’s products and services and upsell when appropriate.
• Build relationships with venues and industry partners.
• Attend networking events and client entertainment activities.

Requirements & Skills

• Proficiency in sales strategies, account management, and business development.
• Strong skills in client relationship management, effective communication, and negotiation.
• Knowledge of event management, exhibit design, and marketing processes.
• Familiarity with tradeshow industry trends and the ability to identify market opportunities.
• Proven leadership and team collaboration skills.
• Proficiency in using CRM tools and other sales‑related technology.
• Exceptional organizational skills and the ability to manage multiple projects simultaneously.
• Bachelor’s degree in Sales, Marketing, Business Administration, or a related field; or equivalent professional experience.
• Prior experience in the tradeshow or event planning industry is a plus.
• 2+ years of sales experience; event industry experience preferred.
• Ability to manage multiple projects simultaneously.
• Strong organizational, analytical, and communication skills.
• Proficiency in Microsoft Office and CRM software.

Special Conditions

• Occasional evenings, weekends, and travel required.
• Limited remote work is permitted.

Seniority Level

Entry level

Employment Type

Full‑time

Industries

Events Services