Sales Intelligence Analyst (IT Solutions)

K Group Companies; Grand Rapids (MI); On-site; Full time

Benefits offered by this job

Competitive base salary

Bonus and commission programs

Paid Time Off (PTO)

Volunteer Paid Time Off (VTO)

100% employer paid family health insurance premium

100% employer paid disability insurance

100% employer paid dental & vision insurance

401k with Safe Harbor contributions from company annually

Profit sharing opportunities

Job summary

A local technology service provider in Grand Rapids, MI, is seeking a Sales Intelligence Analyst to analyze customer behavior and trends using AI-driven tools. You will collaborate with marketing and sales teams to optimize engagement strategies and source relevant leads. The ideal candidate holds a Bachelor’s degree in Business or Marketing and possesses strong analytical and communication skills. Competitive salary and comprehensive benefits offered.

Qualifications

• Strong proficiency in sourcing techniques, online research methodologies, including AI-powered analytics tools.
• Ability to translate complex AI-driven insights into clear, actionable recommendations.
• Strategic thinking with a problem-solving mindset and attention to detail.

Responsibilities

• Utilize AI-driven analytics platforms to extract insights from customer data.
• Conduct online research to monitor industry trends.
• Develop predictive models and segmentation strategies using AI.
• Identify and source leads that align with the company’s ideal customer profile.
• Collaborate with marketing, sales, and product teams.
• Create and maintain presentations to communicate findings.

Skills

Sourcing techniques

Online research methodologies

AI-powered analytics tools

Trend forecasting

Excellent communication skills

Strategic thinking

Education

Bachelor’s degree in Business, Marketing or a related field

Job description

Overview

Sales Intelligence Analyst Overview: As a Sales Intelligence Analyst, you will play a pivotal role in shaping our business strategy by analyzing customer behavior, preferences, and trends. You'll leverage AI-driven analytics and online research methodologies to uncover actionable insights that optimize customer experiences, enhance engagement, and drive business growth. Additionally, you will identify and source leads that match the ideal customer profile, supporting targeted outreach and conversion strategies.

Responsibilities

• Utilize AI-driven analytics platforms to extract insights from customer data, including behavior, sentiment, and purchasing trends
• Conduct online research to monitor industry trends, competitive benchmarks, and emerging technologies impacting customer engagement
• Develop predictive models and segmentation strategies using AI to anticipate customer needs and preferences
• Identify and source leads that align with the company’s ideal customer profile, using AI-powered tools and market research
• Collaborate with marketing, sales, and product teams to integrate AI-powered insights into business strategies
• Create and maintain presentations to communicate findings effectively
• Advocate for the ethical use of AI in customer analytics, ensuring compliance with privacy and security standards

Qualifications

• Bachelor’s degree in Business, Marketing or a related field
• Strong proficiency in sourcing techniques, online research methodologies, including AI-powered analytics tools, intelligence and trend forecasting
• Ability to translate complex AI-driven insights into clear, actionable recommendations
• Excellent communication skills to engage stakeholders and present data effectively
• Strategic thinking with a problem-solving mindset and attention to detail

About K Group Companies

K Group is a locally owned and operated technology service provider that was established in Grand Rapids, MI in 1980. We proudly serve clients across the United States, while remaining especially focused on our home state of Michigan. Our expertise spans a wide spectrum of technologies and services, ensuring that we deliver exceptional solutions at the highest level of quality. Rooted in principles of excellence and creativity, our culture is dedicated to fostering collaboration, innovation, and inclusivity.

Why Work Here?

“Great, focused, team environment.”

For more than 40 years, K Group Companies has been one of West Michigan’s premier technology providers. From Managed IT services to physical security integration, our team has established itself as a known, trusted advisor to our community. As a local, 3rd generation family-owned business, we pride ourselves in reliable, intentional, and committed relationships with our customers – and each other! We delight in collaboration and making a difference as a team.

Compensation And Benefits

• Competitive base salary based on experience
• Bonus and commission programs
• Paid Time Off (PTO)
• Volunteer Paid Time Off (VTO)
• 100% employer paid family health insurance premium
• 100% employer paid disability insurance
• 100% employer paid dental & vision insurance
• 401k with Safe Harbor contributions from company annually
• Profit sharing opportunities