Role & responsibilities
- Configure Data Cloud data streams and map source data to DMOs.
- Build and optimize identity-resolution rulesets.
- Create unified customer profiles and calculated insights.
- Develop and test audience segments.
- Activate audiences into Marketing Cloud and other destinations.
- Configure downstream Marketing Cloud Data Extensions.
- Perform end-to-end audience validation and reconciliation.
- Troubleshoot activation failures and identity/data mismatches.
- Translate business requirements into audience and exclusion logic.
- Document segmentation and activation configurations.
- Collaborate with Marketing Cloud journey teams to ensure activation readiness.
Preferred candidate profile
We are looking for a hands-on Salesforce Data Cloud Engineer with approximately 56 years of overall Salesforce/data engineering experience and at least 3 years of practical Salesforce Data Cloud (Data 360) implementation experience.
Mandatory Technical Experience
The candidate should have strong hands-on experience in:
- Salesforce Data Cloud / Data 360
- Data Streams and data ingestion
- Data Cloud data modeling and DMOs
- Identity Resolution and Rulesets
- Unified Individual/Customer ProfilesCalculated Insights
- Computed Traits / Derived Attributes
- Segmentation Canvas and audience creation
- Data Cloud Activations
- Salesforce Marketing Cloud Engagement
- Marketing Cloud Data Extensions
- Subscriber Keys / Customer Identifiers
- SQL for data validation and audience logic
- End-to-end Data Cloud Marketing Cloud activation
- Data quality and reconciliation
- Consent and data governance
Cloud/Data Platform Experience
Candidates with experience integrating Data Cloud with one or more of the following are preferred:
- Snowflake
- AWS
- Microsoft Azure
- Google Cloud Platform (GCP)
- Zero-copy data sharing
Salesforce Marketing Cloud Knowledge
The candidate should understand how activated Data Cloud audiences are consumed within Marketing Cloud Engagement, including:
- Data Extensions
- Subscriber/Contact identification
- Audience activation
- Data synchronization
- Journey audience requirements
- Activation troubleshooting