Sales Executive - North Coast & Bay Area

Learning Without Tears; California (MO); On-site; USD 90,000 - 150,000; Full time

Job summary

Learning Without Tears is seeking a results-driven Sales Executive to cover California—North Coast & Bay Area—selling curriculum and edtech to schools and districts. The role emphasizes field-based engagement with educators and administrators to drive revenue growth.

You will master LWT curricula, identify prospective districts, expand existing accounts, and deliver engaging presentations while managing a robust pipeline and meeting quotas.

Qualifications

• B.A. or B.S. in education or business-related field preferred.
• 4+ years of sales experience selling curriculum, educational programs, or education technology solutions.
• Experience selling into K–12 public, private, or charter school systems.
• Proven track record of building new business, expanding accounts, and meeting or exceeding quota.
• Willingness to travel up to 80% of working time.

Responsibilities

• Master Learning Without Tears curricula, programs, and products, including print and digital formats.
• Drive new business by targeting districts and schools and expanding relationships.
• Upsell, cross-sell, and penetrate multiple schools/districts within accounts.
• Develop a territory growth plan with school visits, events, and targeted outreach.
• Collaborate with marketing and product teams to align market needs with solutions.
• Maintain a balanced pipeline and achieve activity targets and KPIs.

Skills

Sales experience

Public speaking

Time management

Travel readiness

Education

BA/BS in education or business

Tools

Salesforce

Job description

Join Our Team at Learning Without Tears!

Territory/Location: California - North Coast & Bay Area (Only candidates that are located in specified territory will be considered)

About Learning Without Tears (LWT)

At Learning Without Tears, we're more than just a company; we're a passionate, family-owned community on a mission to revolutionize education. We believe that learning should be engaging and joyful, which is why we create innovative, fun products and digital resources that empower educators and inspire children.

Every day, our commitment to collaboration and creativity propels us forward. We're dedicated to embracing change, striving for excellence, and simplifying processes to create a lasting impact in the lives of educators and learners alike.

Join our dynamic team and be a part of something truly transformative as we shape the future of education together!

The Sales Executive is responsible for achieving or exceeding sales objectives in their assigned territory by growing new business and expanding relationships within existing accounts. This is a field-based role that emphasizes time spent in schools and districts, building strong partnerships with educators and administrators, and driving consistent revenue growth.

What You'll Be Doing

• Mastering expertise in Learning Without Tears (LWT) curricula, programs, and products, both print and digital.
• Driving new business growth by identifying and cultivating prospective districts and schools.
• Expanding existing relationships through upselling, cross-selling, and multi-school/district penetration.
• Developing and executing a territory growth plan that includes school visits, presentations, regional events, conferences, and personalized outreach.
• Partnering with others across the organization to strengthen retention, support adoption, and drive expansion.
• Building and maintaining a balanced pipeline and being accountable to consistent activity and pipeline metrics.
• Identifying district and state-level trends to uncover opportunities and minimize risks.
• Providing feedback to marketing and product teams to align market needs with LWT solutions.
• Delivering engaging, professional presentations to educators and administrators, adapting messaging to audience needs.
• Actively participating in team meetings, training, and company events.

Your Experience & Qualifications

• B.A. or B.S. in education or business-related field preferred.
• 4+ years of sales experience with demonstrated success selling curriculum, educational programs, or education technology solutions.
• Experience selling into K–12 public, private, or charter school systems.
• Proven track record of building new business, expanding existing accounts, and consistently meeting or exceeding quota.
• Strong presentation and public speaking skills; confident presenting to both small groups and large audiences.
• Ability to prospect effectively, build a robust pipeline, and move opportunities through the full sales cycle.
• Comfortable working independently in a field-based role with remote management.
• Proficient in CRM and technology tools to support sales effectiveness (experience with Salesforce preferred).
• Strong organizational and time management skills to balance multiple priorities.
• Self-starter with a passion for improving student outcomes and supporting educators.
• Ability to travel up to 80% of working time, with some evenings and weekends as needed.
• Ability to lift up to 40 lbs.

Why Work with Us?

• Mission-Driven Impact: Join a team passionate about making a difference and driving positive change.
• Growth and Development: Build your career in sales with training, coaching, and clear career progression.
• Work-Life Balance: Enjoy flexible work options, generous PTO, and wellness support.
• Inclusive Culture: We foster a diverse, collaborative, and supportive workplace.
• Competitive Benefits: Receive competitive pay, comprehensive benefits, and employee recognition.

Learning Without Tears is an Equal Opportunity and Affecive Action Employer.