Sales Enablement Marketing Manager

dowjones; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & WellnessResources

Education Benefits

Family Care Benefits & Caregiving_S

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones is seeking a Sales Enablement Marketing Manager to equip the Sales organization with training, content, and tools to drive enterprise subscription sales and improve conversion. You will bridge Product Marketing, Acquisition Marketing, Retention Marketing, and Sales to ensure consistent messaging and smooth handoffs.

You will develop onboarding resources, training programs, competitive intelligence, and centralized playbooks to support product launches and GTM initiatives while

Qualifications

• 7+ years of experience in sales enablement, product marketing, or B2B marketing.

Responsibilities

• Develop and deliver sales enablement and training programs for Enterprise Subscription sales teams.
• Create and maintain sales materials, playbooks, presentations, one-pagers, and competitive battlecards.
• Partner with Product Marketing to translate positioning and messaging into actionable sales tools.
• Support onboarding and ongoing education for new and existing sales reps.
• Collaborate with Acquisition Marketing, Retention Marketing, and Sales to align lead handoff processes and campaign follow-up.
• Maintain a centralized library of sales enablement materials and resources.
• Support product launches and GTM initiatives through sales communications and training.
• Gather feedback from Sales teams to identify content, training, and process gaps.
• Monitor and measure adoption and effectiveness of enablement programs and tools.

Skills

Sales Enablement

Product Marketing

B2B Marketing

Presentation Skills

Communication

Content Development

Cross-functional Collaboration

Tools

CRM Systems

Sales Content Management

Job description

Job Description:

About the Role

The Sales Enablement Marketing Manager supports the Sales team with the tools, training, and content needed to effectively engage prospects and convert leads. This role acts as a bridge between Product Marketing, Acquisition Marketing, Retention Marketing, and Sales to ensure consistent messaging and a seamless handoff from marketing to sales.

The role is responsible for developing sales enablement materials, onboarding resources, training programs, and competitive intelligence that help improve sales effectiveness and support pipeline conversion.

You Will:

• Develop and deliver sales enablement and training programs for Enterprise Subscription sales teams.


• Create and maintain sales materials, playbooks, presentations, one-pagers, and competitive battlecards.


• Partner with Product Marketing to translate positioning and messaging into actionable sales tools.


• Support onboarding and ongoing education for new and existing sales reps.


• Collaborate with Acquisition Marketing, Retention Marketing, and Sales to align lead handoff processes and campaign follow-up.


• Maintain a centralized library of sales enablement materials and resources.


• Support product launches and GTM initiatives through sales communications and training.


• Gather feedback from Sales teams to identify content, training, and process gaps.


• Monitor and measure adoption and effectiveness of enablement programs and tools.

You Have:

• 7+ years of experience in sales enablement, product marketing, or B2B marketing.


• Experience supporting enterprise or subscription-based sales organizations.


• Strong presentation, communication, and content development skills.


• Ability to simplify complex products and messaging into clear, actionable sales materials.


• Experience collaborating cross-functionally with Product, Sales, and Marketing teams.


• Strong organizational and project management skills.


• Experience with enablement platforms, CRM systems, and sales content management tools is a plus.

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Our Benefits:

• Comprehensive Healthcare Plans


• Paid Time Off


• Retirement Plans


• Comprehensive Insurance Plans


• Lifestyle programs & Wellness Resources


• Education Benefits


• Family Care Benefits & Caregiving Support


• Commuter Transit Program


• Subscription Discounts


• Employee Referral Program

Learn more about all our US benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

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Business Area

Dow Jones - Industries

Job Category

Sales

Union Status

Non-Union roleBase Pay Range: 110,000.00 - 140,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.