Sales Enablement Manager

Blue-Line-Solutions-; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) with company match

Health insurance

Vision insurance

Life insurance

Paid time off

Job summary

Blue Line Solutions, headquartered in Chattanooga, TN, is seeking a Sales Enablement Manager to strengthen the Sales org through training, tools, processes, and CRM support. You will enable onboarding, craft playbooks, and partner with leadership to raise product knowledge and sales performance.

This hands-on role requires strong communication and relationship skills, with a focus on scaling outreach to law enforcement, municipalities, and government partners.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 3-5 years in sales enablement, sales operations, or related roles.
• Experience delivering training, onboarding, or professional development.
• Experience working with or supporting a Sales organization and CRM.

Responsibilities

• Develop, document, and continuously improve onboarding and training for Sales teams.
• Provide ongoing training on products, services, systems, messaging, and expectations.
• Partner with Sales leadership to ensure strong understanding of solutions.
• Develop and maintain playbooks, materials, guides, and resources.
• Identify training gaps and opportunities to improve effectiveness.
• Coaching, call reviews, deal reviews, and professional development.
• Coordinate consistency in how products are presented to customers.
• Support Salesforce usage and data accuracy across the team.
• Develop reports and dashboards to monitor activity, pipeline, and performance.

Skills

Training and development

Sales enablement

CRM / Salesforce

Cross-functional collaboration

Communication

Education

Bachelor's degree in Business or related field

Tools

Salesforce

CRM systems

Job description

Blue Line Solutions is a mission-driven public safety technology company founded by law enforcement professionals to make communities safer through innovative traffic enforcement and intelligence solutions. As a growing organization committed to excellence, integrity, customer service, and continuous improvement, we seek talented individuals who share our dedication to protecting lives, improving safety, and supporting the communities we serve.

Position Summary

The Sales Enablement Manager is responsible for strengthening the effectiveness and success of Blue Line Solutions' Sales organization by providing the training, tools, resources, processes, outreach, and support necessary to drive business growth.

This position serves as a key resource for the Sales team and works closely with Sales leadership to improve onboarding and development, strengthen sales processes, support prospecting and outreach efforts, maintain effective use of Salesforce, and ensure Sales representatives have the information and resources necessary to successfully engage prospective customers.

The Sales Enablement Manager will also support outreach to law enforcement agencies, municipalities, school districts, government officials, associations, and other prospective partners while helping develop repeatable processes that allow the Sales organization to scale effectively.

This is a hands-on role requiring strong communication, relationship-building, training, sales, and organizational skills with the ability to work across multiple departments and initiatives.

Key Responsibilities

• Develop and coordinate structured onboarding and training for new Sales employees.
• Provide ongoing training related to Blue Line products, services, systems, processes, messaging, and Sales expectations.
• Partner with Sales leadership and internal subject matter experts to ensure Sales employees have a strong understanding of company solutions.
• Develop and maintain Sales playbooks, training materials, presentations, guides, and other resources.
• Identify training gaps and opportunities to improve individual and team effectiveness.
• Support ongoing coaching, call reviews, deal reviews, and professional development.
• Help create consistency in how Blue Line Solutions and its products and services are presented to prospective customers.
• Coordinate refresher training as products, technology, legislation, processes, or company initiatives change.

Outreach & Business Development

• Support outbound outreach to law enforcement agencies, municipalities, school districts, government officials, associations, and other prospective customers.
• Research and identify agencies, communities, markets, and other potential Sales opportunities.
• Conduct outreach through phone, email, LinkedIn, conferences, referrals, and other appropriate channels.
• Assist with generating qualified meetings and opportunities for Regional Sales Managers.
• Work with Sales leadership to develop targeted outreach strategies for specific territories, states, customer groups, or initiatives.
• Assist with scheduling introductory meetings, demonstrations, presentations, and other Sales activities.
• Coordinate follow-up from inbound leads, referrals, conferences, marketing efforts, and other business development activities.
• Ensure outreach activities and opportunities are appropriately documented and followed through to completion.
• Support the day-to-day administration and effective use of Salesforce across the Sales organization.
• Promote consistent and accurate documentation of leads, contacts, opportunities, activities, next steps, and other Sales information.
• Help maintain data accuracy and overall CRM organization.
• Develop and maintain reports and dashboards that provide visibility into Sales activity, pipeline, forecasting, and performance.
• Work with Sales leadership to identify opportunities to improve Salesforce processes and utilization.
• Support Sales tools and technology used for prospecting, outreach, reporting, and business development.
• Help establish consistent processes and expectations for CRM usage across the Sales team.

Sales Process & Pipeline Support

• Develop, document, and continuously improve standardized Sales processes.
• Help establish clear expectations and processes throughout the Sales cycle, from initial outreach through customer handoff.
• Assist Sales leadership with pipeline management, opportunity tracking, and follow-up.
• Help ensure opportunities have appropriate next steps, ownership, and supporting documentation.
• Track Sales activities and key performance indicators to identify trends and opportunities for improvement.
• Identify process gaps and recommend solutions that improve efficiency and Sales effectiveness.
• Help build repeatable and scalable Sales processes as the organization continues to grow.

Account & Relationship Support

• Support relationships with existing and prospective agency customers as needed.
• Assist with identifying opportunities for program expansion and additional services.
• Help coordinate communication between Sales, customers, and internal departments.
• Support customer follow-up and help ensure outstanding needs or requests are appropriately routed and addressed.
• Develop strong working relationships with law enforcement agencies, municipalities, government officials, and other industry partners.

Conferences & Industry Engagement

• Support Sales participation in conferences, association meetings, trade shows, and other industry events.
• Help identify prospective customers and outreach opportunities prior to events.
• Assist with preparing Sales representatives with attendee information, talking points, presentations, and other necessary resources.
• Coordinate pre-event outreach and post-event follow-up.
• Attend conferences, customer meetings, training events, or other industry events as needed.
• Partner with Sales and Marketing to maximize opportunities generated through company events and industry participation.
• Ensure leads and relationships developed through events are appropriately documented and followed up on.

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Product, Operations, Deployment, Customer Success, Finance, and other internal departments.
• Help improve communication and information sharing between Sales and other areas of the organization.
• Coordinate with internal subject matter experts to ensure the Sales team receives accurate and timely information.
• Communicate product updates, operational changes, new initiatives, and other information impacting Sales.
• Partner with Marketing on Sales materials, campaigns, case studies, conference follow-up, and other resources.
• Help ensure information and commitments communicated during the Sales process align with company capabilities.

Qualifications

Education & Experience

• Bachelor's degree in Business, Marketing, Communications, Sales, Public Administration, or a related field preferred, or equivalent work experience.
• Minimum 3-5 years of experience in sales enablement, sales operations, business development, training, account management, outreach, or a related field.
• Experience working with or supporting a Sales organization.
• Experience developing or delivering training, presentations, onboarding, or professional development.
• Experience with customer outreach, prospecting, or relationship development.
• Experience using Salesforce or a comparable CRM platform.
• Strong written and verbal communication skills.

Top Skills

• Training and employee development
• Business development and outreach
• Relationship building
• Presentation and facilitation
• Data analysis and reporting
• Project management
• Cross-functional collaboration
• Organization and follow-through

Preferred Qualifications

• Experience with law enforcement, municipalities, government, public safety, GovTech, or technology-related customers.
• Experience selling to or supporting state and local government customers.
• Familiarity with public procurement, RFPs, or government purchasing processes.
• Experience supporting geographically dispersed or field-based Sales teams.
• Experience with conferences, trade shows, industry associations, or professional events.
• Experience with Salesforce reporting, dashboards, and Sales operations.
• Experience with Sales prospecting and engagement tools.
• Experience working within a rapidly growing organization.
• High integrity and accountability.
• Strong communicator and relationship builder.
• Comfortable presenting and facilitating training.
• Passionate about developing and helping others succeed.
• Proactive and self-motivated.
• Strong organizational and follow-through skills.
• Comfortable conducting outreach and developing new relationships.
• Data-driven and process-oriented.
• Collaborative and solutions focused.
• Able to create structure and improve processes.
• Comfortable working in a fast-paced, growing organization.
• Willing to take ownership and identify opportunities without waiting for direction.

Reporting Relationships

This position reports directly to the Vice President of Sales and works closely with Regional Sales Managers and other members of the Sales organization.

The Sales Enablement Manager also partners closely with Marketing, Product, Operations, Deployment, Customer Success, Finance, and other internal departments to ensure the Sales team has the training, tools, information, and support necessary to be successful.

• 401(k) with company match
• Health insurance
• Vision insurance
• Life insurance
• Paid time off

Schedule

• Full-time
• Monday-Friday
• Day Shift
• In-person (Chattanooga, TN)
• Travel as business needs require
• Occasional overtime as business needs require

Why Join Blue Line Solutions?

• Help shape and develop the company's growing Sales Enablement function.
• Play a direct role in training, developing, and supporting our Sales team.
• Build relationships and create new opportunities with law enforcement agencies, municipalities, and industry partners.
• Improve the tools, processes, and resources that help our Sales organization succeed.
• Work directly with Sales leadership and collaborate with teams throughout the organization.
• Help build innovative public safety technology that protects communities nationwide.
• Be part of a collaborative, mission-driven organization with opportunities to grow professionally.