Sales Enablement Manager

Promote Project; Baltimore (MD); Remote; USD 75,000 - 85,000; Full time

Job summary

An innovative firm is seeking a Sales Enablement Manager to drive business success through strategic enablement initiatives. This role is pivotal in equipping the sales team with the necessary tools and strategies to excel in a competitive market. You will collaborate across departments to create impactful sales content, manage onboarding processes, and analyze market trends to inform sales strategies. If you thrive in a fast-paced environment and have a passion for enabling teams, this is an exciting opportunity to make a significant impact in a growing organization that values collaboration and innovation.

Qualifications

• 5+ years of experience in sales enablement or operations, preferably in healthcare or government sectors.
• Bachelor’s degree required; MBA preferred.

Responsibilities

• Develop and execute the go-to-market enablement strategy with sales leadership.
• Create and manage sales enablement content and onboarding processes.

Skills

Sales Enablement

Sales Operations

Communication Skills

Analytical Skills

CRM Systems

Market Research

Collaboration

Education

Bachelor’s degree in Business, Marketing, or Sales

MBA (preferred)

Tools

Sales Enablement Tools

CRM Systems

Job description

This role is ideal for a strategic and collaborative leader who thrives in a fast-paced, growth-oriented environment. If you are passionate about enabling sales teams and driving business success through innovative strategies and tools, we invite you to apply for this exciting opportunity at Backpack Healthcare.

Salary Range: $75,000 - $85,000, based on experience

Job Title: Sales Enablement Manager

The Sales Enablement Manager at Backpack Healthcare will play a crucial role in equipping and supporting our sales team to effectively build a mature pipeline and successfully sell our diverse portfolio of products and services across government-sponsored agencies, private payers, and health systems. We are seeking a passionate enablement leader with experience in high-growth environments. This role extends beyond traditional sales enablement, acting as a strategic leader and liaison between sales, marketing, finance, operations, and other divisions to ensure seamless collaboration and alignment.

Key Responsibilities:

• Work directly with the sales leadership team to develop and execute the go-to-market (GTM) enablement strategy.
• Oversee the creation and maintenance of content and collateral to support the sales division.
• Develop and implement a comprehensive sales enablement strategy that aligns with Backpack’s overall business objectives and sales goals.
• Create and manage sales enablement content, including state market-level playbooks, training materials, presentations, product documentation, case studies, and competitive analysis.
• Design, deliver, and continuously refine the sales onboarding process to enhance the skills and knowledge of the sales team.
• Evaluate, implement, and manage sales enablement tools and technologies to improve sales productivity and effectiveness.
• Collaborate closely with sales, marketing, product, client success, operations, IT, and other departments to ensure alignment and smooth workflow.
• Regularly analyze market trends, competitive landscape, and client needs to inform and adjust sales strategies.
• Assist the sales team in preparing for prospect meetings by developing customized decks, proposals, and providing market and client-specific information and content.
• Create and manage an inventory of competitive pricing, oversee the FOIA (Freedom of Information Act) process, and develop Backpack’s market differentiators.
• Maintain a flexible work style, adapting to the dynamic needs of a startup organization and pivoting as required.

Required Skills and Qualifications:

• Bachelor’s degree in Business, Marketing, Sales, or a related field. An advanced degree (MBA) is preferred.
• A minimum of 5 years of experience in sales enablement, sales operations, or a related role, preferably within a vendor solution firm.
• Strong preference for candidates with a background in government or healthcare sectors, or experience working in a startup or SaaS company.
• Deep understanding of government procurement processes, proposal development, selling to health plans or health systems, and go-to-market strategies for professional services and products.
• Exceptional written and oral communication and presentation skills, with the ability to engage both internal and external audiences.
• Excellent research skills with the ability to summarize key market information for senior leadership.
• Proficiency in using sales enablement tools and CRM systems, with a preference for candidates familiar with government procurement search engines.
• Strong analytical skills, with the ability to derive actionable insights from data.
• Ability to work collaboratively across cross-functional teams within the Backpack organization.
• Must demonstrate positive energy and proactive engagement in daily interactions.

Location

Baltimore, Maryland, United States

Job type:

Remote job