Sales Director - Wedding and Event Venue

Ceresville Mansion Inc; Frederick (MD); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Performance bonuses

Health insurance

Paid time off

Flexible schedule

Job summary

Ceresville Mansion in Frederick, MD is seeking a Sales Director to drive team performance and achieve sales targets. This role combines team leadership with direct sales responsibilities, and the ideal candidate brings over three years of experience in sales management, preferably within the hospitality sector.

The successful candidate will benefit from a competitive compensation package that includes base salary and performance bonuses, along with a collaborative team culture and workplace perks such as health insurance and flexible scheduling.

Qualifications

• 3+ years of progressive sales experience, ideally in venue, hospitality, or event sales.
• Exceptional time-management skills.
• Experience in generating and analyzing sales performance reports.

Responsibilities

• Lead and mentor the venue sales team to meet revenue targets.
• Implement strategic initiatives to increase booking rates.
• Manage personal sales pipeline and actively sell.

Skills

Sales management

Customer relationship management

Data-driven decision making

Time management

Communication skills

Tools

CRM software

Triple Seat

Job description

Job Description

Sales Director

Company

Ceresville Mansion

Location

Frederick, MD

Position Type

Full-Time

Compensation

Competitive Base Salary + Commission

Hours

Tuesday-Saturday 9 am to 5 pm

About Us

Located in the heart of Maryland, Ceresville Mansion is a premier, historic venue dedicated to hosting unforgettable weddings, corporate events, and special celebrations. We pride ourselves on exceptional service, stunning grounds, and creating lifelong memories for our clients. We are looking for a dedicated and driven Sales Director to join our collaborative team and help take our venue sales to the next level.

Position Overview

We are seeking a highly organized, goal-oriented Sales Director who thrives in a "player-coach" role. In this position, you will not only lead, manage, and inspire our dedicated sales team, but you will also actively sell and manage your own pipeline of clients. The ideal candidate has a proven track record of meeting and exceeding specific sales targets, extensive experience with monthly and quarterly reporting, and the strategic vision to implement new tactics to boost venue sales.

Key Responsibilities

Team Leadership & Strategy

• Learn: Be open to learning our current sales strategies and processes from our current sales director.
• Manage and Mentor: Lead, train, and motivate the venue sales team to consistently meet and exceed individual and team revenue targets.
• Strategic Growth: Develop and implement innovative sales tactics and outreach strategies to increase booking rates and maximize venue revenue.
• Performance Tracking: Follow specific, measurable sales goals. Prepare and present detailed monthly and quarterly sales reports to ownership/management.
• Process Optimization: Ensure the team is effectively utilizing our CRM and lead-generation tools to streamline the booking process.

Direct Sales & Client Management

• Active Selling: Actively work your own leads, conduct venue tours, negotiate contracts, and close sales alongside your team.
• Lead Engagement: Utilize our text messaging software and communication platforms to promptly respond to and nurture new inquiries.
• System Management: Expertly navigate and maintain accurate client records, contracts, and event details using Triple Seat.
• Relationship Building: Foster lasting relationships with clients, vendors, and community partners to generate referral business.

Qualifications & Skills

• Experience: 3+ years of progressive sales experience, with a proven background in managing and developing a successful sales team (experience in venue, hospitality, or event sales is highly preferred).
• Highly Organized: Exceptional time-management skills with the ability to juggle team oversight, administrative reporting, and personal sales pipelines without missing a beat.
• Data-Driven: Deep experience working with specific sales quotas, KPIs, and generating accurate monthly/quarterly performance reports.
• Tech-Savvy: Proficiency in CRM software is required. Prior experience with Triple Seat is preferred but not required. Comfortable adapting to and training staff on text messaging and lead-capture software.
• Team Player: A collaborative attitude with a willingness to jump in and support the team wherever needed.
• Communication: Stellar written, verbal, and interpersonal communication skills.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Free food & snacks
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources

What We Offer

• A beautiful, historic, and inspiring work environment.
• A collaborative and supportive team culture.
• Full-time employment with a lucrative compensation structure (Base Salary + Commission).
• The opportunity to directly impact the growth and success of a premier event venue.
• Paid time off, 401K, and Health Benefits.