Sales Director – Senior Living Community

Unbridled Living; Columbus (OH); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Unbridled Living Senior Communities in Columbus, OH seeks a Sales Director to lead the community's sales process, build referral relationships, and guide prospective residents from inquiry to move-in. The role blends relationship-based selling, outreach, hospitality, and data-driven results to drive occupancy and revenue, with a focus on exceptional resident experience and teamwork.

Flexibility for evenings, weekends, and events is required as we collaborate with leadership to ensure a memorable

Formación

• Bachelor's degree in business, marketing, communications, hospitality, or related field preferred; equivalent relevant experience may be considered.
• Demonstrated ability to develop relationships, manage a sales pipeline, overcome objections, and close sales.
• Strong relationship-building and consultative-selling skills.
• Exceptional customer-service and hospitality mindset.
• Excellent verbal, written, presentation, and interpersonal communication skills.

Responsabilidades

• Lead the community's sales efforts with accountability for achieving occupancy, move-in, and revenue goals.
• Manage prospective residents and families through the entire sales journey—from initial inquiry through tour, follow-up, deposit, and move-in.
• Respond promptly and professionally to new inquiries from prospective residents, families, referral partners, and other lead sources.
• Conduct personalized community tours that connect each prospect's needs with the Unbridled Living experience.
• Build authentic relationships with prospective residents and families and serve as a trusted resource throughout their decision-making process.

Conocimientos

Relationship selling

CRM experience

Sales pipeline

Communication skills

Educación

Bachelor's degree

Herramientas

CRM system

MS Office

Descripción del empleo

Sales Director – Senior Living Community

Unbridled Living Senior Communities

At Unbridled Living, choosing a senior living community is more than a housing decision—it is a significant life transition for residents and their families. We are seeking a relationship-driven, energetic, and results-oriented Sales Director who can help prospective residents and families navigate that journey with confidence, compassion, and exceptional service.

The Sales Director is responsible for leading the community's sales efforts, developing strong referral relationships, generating qualified leads, and guiding prospective residents and families from their first inquiry through move-in. This role combines relationship-based selling, community outreach, hospitality, and measurable results to drive occupancy and revenue growth.

At Unbridled Living, we seek to RISE to every occasion through our values of Respect, Integrity, Servant Leadership, and Excellence.

What You’ll Do

As Sales Director, you will lead the community's sales process and help prospective residents and families discover what makes Unbridled Living special. Key responsibilities include:

• Lead the community's sales efforts with accountability for achieving established occupancy, move-in, and revenue goals.
• Manage prospective residents and families through the entire sales journey—from initial inquiry through tour, follow-up, deposit, and move-in.
• Respond promptly and professionally to new inquiries from prospective residents, families, referral partners, and other lead sources.
• Conduct personalized community tours that connect each prospect's needs, interests, and preferences with the Unbridled Living experience.
• Build authentic relationships with prospective residents and families and serve as a trusted resource throughout their decision-making process.
• Maintain consistent and meaningful follow-up with prospects using telephone, email, text, personal appointments, and other appropriate communication methods.
• Maintain accurate and timely prospect information, notes, activities, and next steps in the company's customer relationship management (CRM) system.
• Develop and manage a strong sales pipeline and prioritize prospects based on needs, timing, and level of interest.
• Track sales activity, conversion rates, occupancy, move-ins, lead sources, and other key performance indicators.
• Develop and execute sales strategies and action plans designed to achieve community occupancy goals.
• Conduct competitive market analysis and maintain awareness of local senior living options, market conditions, pricing, and trends.
• Develop strong professional relationships with referral sources, including healthcare professionals, senior organizations, community groups, businesses, and other local partners.
• Conduct outside sales activities and community outreach to develop new referral relationships and generate leads.
• Represent Unbridled Living at networking events, community functions, professional meetings, and other outreach opportunities.
• Plan and coordinate prospect events, open houses, educational programs, and other sales-focused events.
• Partner with the Executive Director and community leadership team to ensure prospective residents receive an exceptional experience at every touchpoint.
• Collaborate with Life Enrichment, Dining Services, Maintenance, and other departments to create personalized and memorable prospect visits.
• Coordinate with appropriate team members to support a smooth transition from deposit through move-in.
• Maintain strong relationships with new residents and families following move-in and help ensure a positive transition into the community.
• Participate in community leadership meetings and provide updates regarding sales activity, pipeline, opportunities, and barriers.
• Follow company pricing, incentive, documentation, confidentiality, and sales practices.
• Perform other duties as assigned.

What We’re Looking For

We are looking for someone who understands that successful senior living sales requires both heart and hustle—the ability to build genuine relationships while remaining focused and accountable for results.

The ideal candidate will have:

• Previous sales experience, preferably in senior living, healthcare, hospitality, multifamily housing, real estate, or another relationship-driven industry.
• Senior living sales experience strongly preferred.
• Demonstrated ability to develop relationships, manage a sales pipeline, overcome objections, and close sales.
• Proven ability to work toward measurable sales, occupancy, or revenue goals.
• Strong relationship-building and consultative-selling skills.
• Exceptional customer-service and hospitality mindset.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Ability to listen carefully and understand the needs and concerns of prospective residents and families.
• Strong organizational, follow-up, and time-management skills.
• Self-motivated, proactive, and comfortable taking ownership of results.
• Ability to balance empathy and compassion with appropriate sales urgency.
• Experience developing professional referral relationships and conducting outside sales or business-development activities.
• Experience using CRM or sales-management technology.
• Proficiency with Microsoft Office and general business technology.
• Ability to analyze sales activity and use data to identify opportunities and adjust strategies.
• Bachelor's degree in business, marketing, communications, hospitality, or a related field preferred; equivalent relevant experience may be considered.
• Valid driver's license and acceptable driving record when local travel is required.
• Flexibility to work when prospective residents and families are available, including some evenings, weekends, holidays, and community events.

How We RISE

Our values guide how we sell because how we help someone make a decision is just as important as the decision itself.

RESPECT – We recognize that every prospective resident and family has a unique story. We listen first, respect individual preferences and timelines, and treat every person with dignity throughout the decision-making process.

INTEGRITY – We build trust by being honest, transparent, and accurate. We represent our community and services truthfully, communicate clearly, and follow through on our commitments.

SERVANT LEADERSHIP – We approach sales by asking, “How can I help?” We educate, listen, solve problems, and serve as a resource—even when someone is still determining whether Unbridled Living is the right choice for them.

EXCELLENCE – Every detail matters. From the first phone call to the community tour to move-in day, we strive to create an exceptional experience that reflects the quality, hospitality, and culture of Unbridled Living.

What Success Looks Like

A successful Sales Director doesn't simply fill apartments. You build relationships that lead people to confidently choose a community they can call home.

Your pipeline is organized and active. Follow-up happens when promised. Referral partners know you and trust you. Prospective residents receive personalized experiences rather than generic tours. The leadership team understands the sales pipeline, and the community consistently works together to support occupancy.

Most importantly, when a new resident moves in, they and their family feel confident that the experience they were promised during the sales process is the experience they will receive after move-in.

Physical Requirements

This position requires regular movement throughout the community and may involve periods of sitting, standing, and walking during tours, events, networking activities, and community outreach.

The position requires regular use of computers, phones, and other business equipment and may involve local travel for professional networking, referral development, and community events.

Reasonable accommodations may be provided in accordance with applicable law.

Why Join Unbridled Living?

At Unbridled Living Senior Communities, sales begins with listening.

Behind every inquiry is a person or family trying to make an important decision. Some know exactly what they want. Others may be overwhelmed, uncertain, or just beginning to explore their options.

As our Sales Director, you have the opportunity to become a trusted guide through that process—learning what matters to each person, helping them understand their options, and creating an experience that allows them to imagine life at Unbridled Living.

We are looking for a sales professional who loves building relationships, creating memorable experiences, developing community partnerships, and achieving results.

If you are energized by people, motivated by goals, and believe the best sales relationships are built on trust and service, we invite you to RISE to every occasion with Unbridled Living.

Unbridled Living Senior Communities is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees in accordance with applicable federal, state, and local laws.