Sales Director - Senior Living

Monarch Communities®; New York (NY); On-site; USD 85,000 - 95,000; Full time

Job summary

Monarch Communities is seeking a Sales & Marketing Director to partner with the Regional Sales Director and lead the development and execution of the marketing plan for our senior living communities. This full-time, exempt role focuses on meeting or exceeding occupancy goals and sales budgets through strategic outreach and coordination with the regional team.

You will oversee lead generation, handling move-ins/move-outs, and collaboration on resident referrals, while ensuring compliance with all

Qualifications

• Bachelor’s Degree preferred or 1–2 years related experience.
• Experience working with the elderly population preferred.
• Ability to make independent decisions when circumstances warrant such action.
• Demonstrate strong interpersonal communication skills.
• Knowledge of federal and state regulations pertaining to assisted living.
• Proficiency with Microsoft Office (Windows/Outlook/Excel) and ability to learn new applications.

Responsibilities

• Conducts phone and direct calls in accordance with the established marketing plan.
• Manages all move-ins/move-outs to achieve maximum revenue performance for the community.
• Maintains a meaningful wait list.
• Assists in the development and implementation of marketing plans to meet performance goals.
• Conducts lead generation activities to ensure adequate leads are produced for targets.
• Manages and maintains knowledge of lead tracking and marketing software.
• Supports internal sales programs such as resident/family and associate referrals.
• Maintains current knowledge of competitors and product changes.
• Keeps team informed on pricing, programs, and promotions.
• Maintains relationships with residents and their families; attends functions as appropriate.
• Participates in all scheduled in-service training.
• Ensures compliance with Federal, State, and local regulations and community policies.
• Performs other duties as assigned.

Skills

Interpersonal communication

Independent decision-making

CRM/lead management

Education

Bachelor’s Degree

Experience with elderly population

Tools

Microsoft Office

Excel

Lead-tracking software/CRM

Job description

Company Culture and Values

At Monarch/Brandywine Communities, we value compassion, innovation, and community. Our team is committed to making a meaningful impact on the lives of our residents and fostering a collaborative and supportive work environment.

Job Description

The Sales & Marketing Director will report to the Regional Sales Director. This position is a full-time, exempt position.

Salary Range

$85,000 - $95,000 Yearly (Plus Commission)

Job Overview

Works closely with the Regional Sales Director in the development and execution of the marketing plan, ensuring to meet or exceed the sales budget and occupancy goals.

Responsibilities and Duties

• Conducts phone and direct calls in accordance with the established marketing plan.
• Manages all move-ins/move-outs to achieve maximum revenue performance for the community.
• Actively maintains a meaningful wait list.
• Assists in the development and implementation of marketing plans that will result in meeting or exceeding performance expectations.
• Conducts lead generation activities to ensure adequate leads are produced in order to meet performance expectations.
• Manages and maintains a working knowledge of the lead tracking and marketing software programs and systems.
• Assists in the success of internal sales programs such as the resident/family referral and associate referral programs.
• Maintains an active, working knowledge of current competitors.
• Maintains and communicates current product information to the team members (pricing, program changes, promotional programs).
• Maintains effective relationships with residents and their families. Attends resident functions as appropriate.
• Participates in and attends all in-service training as scheduled.
• Ensures compliance with all Federal, State, and local regulations, as well as community policies and procedures.
• Other duties as assigned.

Qualifications

• Bachelor’s Degree from a four-year college or university preferred, or one to two years related experience and/or training preferred.
• Experience working with the elderly population preferred.
• Ability to make independent decisions when circumstances warrant such action.
• Demonstrate strong interpersonal communication skills.
• Knowledge of federal and state regulations pertaining to assisted living.
• Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) with the ability to learn new applications.

Physical Abilities

• While performing the duties of this job, the associate is often required to stand, walk, sit, use fine and gross motor skills, reach with hands and arms, balance, stoop, kneel, crouch, talk, hear, and smell.
• An individual in this position will be required to lift or carry weight in up to 25 lbs. Intermittent physical activity includes lifting and supporting residents. The associate must use proper body mechanics.

Additional Information

Benefits Offered (Full Time)

• Health Insurance: Medical/Rx, Dental, and Vision
• Ancillary Benefits: Life Insurance/AD&D, Short Term Disability and Long-Term disability
• Basic Life & Accidental Death & Dismemberment (AD&D) Insurance
• FSA (Commuter/Parking)
• Employee Assistance Program (EAP)
• 401(k) Retirement with Company Match
• Paid Time Off (PTO) and Holidays
• Tuition Reimbursement

Other Compensation Programs

• Employee Referral Bonus
• Resident Referral Bonus

Equal Opportunity Statement

Monarch Communities and Brandywine Senior Living is an Equal Opportunity Employer.

We comply with all applicable federal, state, and local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees.