Sales Director, Retail & CPG

LiveRamp; New York (NY); Hybrid; USD 118,000 - 160,000; Full time

Job summary

LiveRamp is seeking a Sales Director, Brands to drive new business and expand strategic relationships across enterprise brands and agency partners. This hybrid role focuses on selling the LiveRamp portfolio to support full-funnel, media-driven outcomes.

This position requires experience selling into enterprise marketing organizations and/or agencies with a proven track record of exceeding revenue targets. Base salary ranges from $117,500 to $160,000, with on-target earnings between $235,000 and

Qualifications

• 5+ years of enterprise B2B sales experience, preferably in adtech, martech, or data platforms.
• Proven track record of exceeding revenue targets in complex, multi-stakeholder sales environments.
• Experience selling into enterprise marketing organizations and/or agencies.
• Strong understanding of the digital media ecosystem, including activation, audience strategy, and measurement.
• Experience selling solutions tied to marketing performance, media outcomes, or data-driven decisioning.
• Demonstrated ability to navigate and close deals involving brands, agencies, and platform partners.
• Strong consultative selling skills with the ability to translate technical capabilities into business outcomes.
• Experience managing complex deal cycles, including RFPs, MSAs, and commercial negotiations.
• Executive presence with the ability to engage and influence senior stakeholders.

Responsibilities

• Exceed quarterly and annual revenue targets across a defined set of enterprise accounts.
• Build and maintain a strong pipeline across brand-direct and agency-driven opportunities.
• Develop and execute strategic account plans aligned to clients' full-funnel marketing and media objectives.
• Lead complex, consultative sales cycles spanning marketing, media, data, and analytics stakeholders.
• Engage senior stakeholders across brands and agencies (CMO, Chief Media Officer, CDO, CIO, VP-level).
• Position LiveRamp solutions in the context of media performance, audience strategy, and measurement outcomes.
• Partner cross-functionally to deliver tailored solutions across identity, activation, and measurement use cases.
• Drive awareness and demand through industry events, networking, and partnerships.

Skills

Enterprise B2B sales

Revenue target achievement

Consultative selling

Executive presence

Stakeholder management

Job description

LiveRamp is the data collaboration platform of choice for the world's most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases-within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

The Sales Director, Brands is responsible for driving new business and expanding strategic relationships across enterprise brands and their agency partners. This role focuses on selling the full LiveRamp portfolio, including identity, data collaboration, activation, and measurement solutions, to support full-funnel, media-driven outcomes.

This is a highly strategic, client-facing role at the intersection of marketing, media, data, and technology. The ideal candidate brings experience selling into enterprise marketing organizations and agencies, with a strong understanding of how brands leverage first-party data across activation, insights, and measurement to drive performance.

Success in this role requires the ability to navigate complex ecosystems, including brands, agencies, and retail media networks, and position LiveRamp as a critical enabler of connected, outcome-based marketing strategies.

You will:

• Consistently exceed quarterly and annual revenue targets across a defined set of enterprise accounts
• Build and maintain a strong pipeline across both brand-direct and agency-driven opportunities
• Develop and execute strategic account plans that align to clients' full-funnel marketing and media objectives
• Lead complex, consultative sales cycles spanning marketing, media, data, and analytics stakeholders
• Engage senior stakeholders across brands and agencies (CMO, Chief Media Officer, CDO, CIO, VP-level)
• Position LiveRamp solutions in the context of media performance, audience strategy, and measurement outcomes
• Partner cross-functionally to deliver tailored solutions across identity, activation, and measurement use cases
• Drive awareness and demand through industry events (e.g., Cannes, Shoptalk, NRF), networking, and partnerships
• Navigate multi-party deal cycles, including coordination across brands, agencies, and platform partners
• Manage forecasting, pipeline hygiene, and account planning with a high degree of accuracy
• Ensure long-term client success, expansion, and retention

About you:

• 5+ years of enterprise B2B sales experience, preferably in adtech, martech, or data platforms
• Proven track record of exceeding revenue targets in complex, multi-stakeholder sales environments
• Experience selling into enterprise marketing organizations and/or agencies
• Strong understanding of the digital media ecosystem, including activation, audience strategy, and measurement
• Experience selling solutions tied to marketing performance, media outcomes, or data-driven decisioning
• Demonstrated ability to navigate and close deals involving brands, agencies, and platform partners
• Strong consultative selling skills with the ability to translate technical capabilities into business outcomes
• Experience managing complex deal cycles, including RFPs, MSAs, and commercial negotiations
• Executive presence with the ability to engage and influence senior stakeholders

Nice to have:

• Experience working with or selling into retail media networks, DSPs, or walled gardens
• Familiarity with identity resolution, clean rooms, or cross-channel measurement solutions
• Experience supporting full-funnel media strategies (brand + performance + commerce)
• Background working with holding companies or major agency networks
• Experience within Retail & CPG

This is a hybrid, 2 days a week in-office position in San Francisco or New York City.

The approximate annual base compensation range is $117,500 to $160,000.

This position is also eligible for variable incentive compensation targeted at 100% of base salary, subject to the terms of the applicable incentive compensation plan. Accordingly, the on-target earnings (OTE) range for this role is approximately $235,000 to $320,000, assuming achievement of target performance goals. Actual compensation will depend on a number of factors, including the applicant's experience, knowledge, skills, abilities, geography, performance, and internal equity among our team.