Sales Director, Performance Media, AMS

Criteo; Boston (MA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) with company match

Disability coverage

Life insurance

Equity potential

Volunteer time off

Summer vacation days

Job summary

Criteo is seeking an experienced Sales Director to drive revenue growth in the retail vertical within a dynamic, fast-changing environment. You will own the full sales cycle for new advertisers, build a robust outbound pipeline, and engage senior decision-makers to position Criteo as the preferred solution.

You will collaborate with cross-functional teams, maintain disciplined CRM hygiene in Salesforce, and travel as needed for conferences and client meetings to accelerate growth.

Qualifications

• 5+ years of experience selling digital media solutions across Display, OLV, CTV/OTT and Audio, directly or programmatically.
• Proven track record of top performance and meeting/exceeding quotas.
• Excellent communication and storytelling skills for client pitches.
• Highly organized with strong CRM hygiene and multi-priority management.
• Comfort with cold outreach via calls, emails, and LinkedIn; proficient in Salesforce, LinkedIn Sales Navigator, ZoomInfo.
• Resilient, adaptable to objections, with a hunter mentality and team collaboration.

Responsibilities

• Own the full sales cycle from prospecting to close for new strategic advertisers.
• Develop and manage a pipeline of outbound opportunities toward quota.
• Engage key decision-makers from CMOs to Paid Media Specialists to position Criteo's solution.
• Communicate Criteo’s value with data-driven case studies and trends.
• Collaborate cross-functionally with implementation, creative, data analytics, and account teams.
• Maintain Salesforce with accurate, real-time activity logs and pipeline updates.
• Stay ahead of industry trends and competitive landscape for mid-market advertisers.
• Travel for conferences, client meetings, and industry events.

Skills

Digital media sales

New business development

CRM hygiene

Sales leadership

Prospecting & closing

Communication storytelling

Cold outreach

Salesforce

LinkedIn Sales Navigator

ZoomInfo

Tools

Salesforce

LinkedIn Sales Navigator

ZoomInfo

Job description

What You’ll Do:

We’re looking for an experienced Sales Director to join our team. This role is ideal for someone with a strong background in digital media sales across direct and programmatic channels, a consultative approach to selling, and a passion for building new business, with a particular focus on the retail vertical. The Sales Director will be responsible for driving revenue growth within an assigned
territory, with a primary focus on new business development. This person should be comfortable operating in a fast-changing environment, engaging a range of decision-makers, and partnering cross-functionally to bring opportunities to life.
Key Responsibilities

• Own the full sales cycle – from prospecting to close – for new strategic advertisers
• Develop and manage a pipeline of outbound opportunities, ensuring consistent progress toward quota.
• Engage and build relationships with key decision-makers, from CMOs to Paid Media Specialists, by understanding their business challenges and positioning Criteo as the ideal solution.
• Effectively communicate Criteo’s value proposition, leveraging case studies, industry trends, and data-driven insights to drive urgency.
• Collaborate cross-functionally with internal teams, including technical implementation, creative services, data analytics, and account management, to ensure smooth client onboarding and success.
• Maintain best-in-class CRM hygiene, keeping Salesforce updated with accurate, real-time activity logs and pipeline progression.
• Stay ahead of industry trends and competitive landscape, positioning Criteo as the best choice for mid-market advertisers.
• Travel is expected, including conferences, client meetings, and industry events.

Who You Are:

• 5+ years of experience selling digital media solutions across channels such as Display, OLV, CTV/OTT, and Audio, both directly and programmatically.
• Proven track record of top performance, consistently meeting or exceeding quota in a sales environment.
• Excellent communication and storytelling skills – able to craft compelling narratives that resonate with prospective clients.
• Highly organized and detail-oriented, balancing multiple priorities while maintaining high CRM hygiene.
• Confident in cold outreach via calls, emails, and LinkedIn; comfortable leveraging tools like Salesforce, LinkedIn Sales Navigator, and ZoomInfo to optimize performance.
• Resilient and adaptable, able to navigate objections, rejection, and evolving client needs with a problem-solving mindset.
• A competitive closer with a hunter mentality – driven to win deals while actively contributing to the team culture and Criteo’s broader community through collaboration and engagement.

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!

Who We Are:

We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.
At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.

What We Offer:

Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
Grow with us – Learning, mentorship & career development programs.
Your wellbeing matters – Health benefits, wellness perks & mental health support.
A team that cares – Diverse, inclusive, and globally connected.
Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.

For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

The US base salary pay range for this position per year is:

$120,000 - $150,000